08/09/2026
Most people pick one box and stay in it for life. I’ve spent the last 17 years refusing to stay in just one.
If you see Big Will Coaching on your feed and wonder what it’s actually about, it isn't just a business name or a logo. It’s the result of a lifelong obsession with human potential.Testing how far the body and mind can go, breaking down limits and learning how to build them back stronger.
My journey didn't start with a coaching certification; it started on the track as a sprinter and on the football pitch. But my real fire was lit when I picked up a barbell. That drive led to competing in bodybuilding from age 18 to 24 and pushing all the way to the British Finals.
Craving a new challenge, I stepped into powerlifting and reached the British Finals on my first attempt. Then came six years of relentless heavy iron in Strongman, earning 4th in Britain in the under 120kg class.
Lately, my evolution has meant refining my body composition with the strength I've built, while stepping into the deep end literally—learning to swim properly, road cycle and run.
Why jump between so many disciplines instead of staying comfortable? Because to truly coach someone, you have to understand human movement and mindset from every single angle. You have to know what it feels like to push through severe fatigue for a bodybuilding stage, what it feels like to stand under terrifying weights and what it feels like to be a complete, humbled beginner learning a new skill from scratch.
I earned my degree in Sport & Exercise Science to master the mechanics, and I’ve been working full-time as a personal trainer since I was 18. Now at 33, with 17 years of coaching behind me, I know that textbooks only tell half the story. The rest is earned through real sweat, scar tissue, trial and success.
Big Will Coaching exists because real transformation requires both academic understanding and deep, firsthand experience. Whether you’re a lifestyle client wanting to look and feel your absolute best, an athlete chasing a podium, or someone ready to rebuild your body from the ground up, I don't offer guesswork. I offer a proven roadmap forged in real experience.
Let's get to work 🏆
