Soft Brick Company Ltd.

Otley Garden Centre is NOW OPEN!🎉

We’re incredibly proud to unveil our THIRD Soft Play installation for Yorkshire Garden Centres - and this one is just stunning!

Perfectly combining quality, creativity and amazing design with their branding, the whole play area tells the story of their characters and habitats throughout the play area.

Seamlessly incorporating a brand into Soft Play is one of our specialities - and we think nobody does it better!

The result is a truly fabulous play experience packed with unique products and features, including our brand new printed slide theming, adding even more colour, character and WOW factor! The results really are spectacular…there is even a treehouse look out which is particularly gorgeous!

From the smallest details to the overall design, every element has been carefully considered to create a play area that is not only incredible to look at, but exciting, engaging and built to stand out.

✨ Remember, not all Soft Play is the same.

Like what you see and want to know more about what we would create for your space?
📞 01925 837733
📧 [email protected]

Or book your FREE, no-obligation 30-minute consultation with our Sales & Design Team - let’s start creating something amazing!

🚨 SOFT BRICK ARE HEADING TO IAAPA EXPO EUROPE 2026! 🚨

And this year… we’re bringing something VERY exciting with us!

From 22-24 September 2026, the global attractions industry comes together at ExCeL London for IAAPA Expo Europe, and we’re incredibly excited to be part of it!

With 800+ exhibitors, thousands of industry professionals and some of the biggest names in leisure and attractions, it’s THE place to discover what’s next for the industry.

And we’re not turning up empty-handed…
✨ We’ll be showcasing some amazing NEW and innovative features
🚀 Fresh ideas designed to take play to the next level
🎯 Exciting new ways to increase play value and engagement
🎨 Our latest thinking in design, theming and immersive play
👀 And a few surprises we’re not quite ready to reveal yet!

If you’re looking for inspiration, planning your next attraction, or simply want to see what’s NEW in the world of Soft Play, make sure you come and find us in the South Exhibit Halls S3-S23 — S2941

We can’t wait to show you what we’ve been working on!
📍 IAAPA Expo Europe 2026
📅 22-24 September
📌 ExCeL London
Come and see us. Come and get inspired. Come and discover what’s next.

Because not all Soft Play is the same.

Don’t just take our word for it!!

We’ve completed multiple projects for Keys Group over the years, so it’s always fantastic to hear such lovely feedback from a returning customer! ❤️

Here’s what they had to say about their latest experience working with Soft Brick:

“We had a fantastic experience with Soft Brick Company. The team was professional, responsive, and supportive throughout the entire process. Communication was always clear, and they consistently went above and beyond to ensure everything ran smoothly.

Their attention to detail, commitment to quality, and genuine focus on customer satisfaction really stood out. Everyone I dealt with was friendly, knowledgeable, and willing to help, which made the whole experience stress-free and enjoyable.

I’m extremely pleased with the outcome and truly appreciate all of the hard work and support provided by the team. I would highly recommend Soft Brick Company to anyone.

Thank you to everyone involved for a great experience! 😊”

Professional. Responsive. Supportive. Friendly. Knowledgeable
Just five of the words we love to hear from our customers!

Want to see what our amazing team can do for your next project?

📞 01925 837733
📧 [email protected]

Get in touch today!

Little Rascals Refurbishment!

Originally designed and installed by Soft Brick over 20 years ago, Little Rascals is proof that quality play kit really does stand the test of time!

For this refurbishment, we helped transform an underperforming Sports Court/Go-Kart Track into a brand-new Role Play Village, creating a whole new reason for younger visitors to play, explore and return.

Perfect for pre-schoolers and younger users, role play is fantastic for encouraging imaginative play, creativity and social interaction, while also making great commercial sense for operators.

For this project, we introduced:
🩺 Role Play Vets
🛒 Role Play Shop
🚒 Role Play Fire Station
🛣️ Role Play Road
➕ An extension to the existing Soft Play provision

It’s a great example of how repurposing underutilised space can breathe new life into an attraction without starting completely from scratch.

And it’s also a reminder that quality matters. Investing in a high-quality installation from the outset can save £££s further down the line. With high-specification materials, exceptional manufacturing and quality throughout, our play equipment is built for play longevity, lasting well beyond the expected lifespan of many other play areas.

Choice of play supplier really does matter. Not all Soft Play is the same.

Want to see how we could repurpose underutilised space in your venue?
Get in touch today:
📞 01925 837733
📧 [email protected]

What a great day yesterday Elevate!

Some of our team got to meet the legend that is Derrick Evans and are now motivated for Day 2👊

Remember to pop by Stand B53 if your passing. 👋

NotAllSoftPlayIsTheSame

🔥The all-new Ninja TAG-X Area is now open at Bucklebury Farm🔥

Powered by the latest TAG-X gamification technology, the area features 9 high-energy interactive games and challenges inside a purpose-built Ninja Arena. TAG-X is designed to keep players moving, competing, and coming back for more!

Created specifically for older children, teens, and active participants, Ninja TAG-X delivers a more advanced level of fitness, agility, and physical challenge than traditional play attractions. It combines immersive gameplay with real physical engagement for a truly next-level experience.

So what makes Ninja TAG-X different?
Unlike standard soft play or obstacle courses, every session is fully interactive, competitive, and replayable, turning physical activity into an addictive gaming experience that keeps visitors engaged longer and increases repeat visits.

Looking to transform your own play space?
Get in touch to book a FREE 30-minute play consultation today and discover how we can help you create a high-impact attraction that stands out from the competition.