British Merino, made for the mountains. Zero plastic, ever. Nothing beats Nature® [email protected] You won't find synthetic materials anywhere in our range.
Welcome to Woolf, home of PureFleece®
We combine over a century of expertise from select British woollen mills with 21st century design to create better performing, more durable outdoor apparel. Unlike others, we've never used polyester, nylon or any kind of plastic, even recycled, and we never will. So now everyone can explore the wild, without trashing it. Visit our store and register your name
Essential this time of year. And even better in 100% Merino Lambswool.
27/08/2026
The PureFleece® Gilet - essential kit for the late summer to early autumn crossover. Even better in soft and durable 100% Merino Lambwool
Try PureFleece® Merino for 30 days. Wear it for life.
If you don't think 100% Merino Lambswool is a vast improvement on your polyester fleece, send it back. No questions asked.
26/08/2026
Every PureFleece® comes with a 30-day wear test promise. If you don't think 100% Merino Lambswool is a big improvement on your polyester fleece, send it back. No questions asked.
From raw Merino bale to finished PureFleece® fabric takes about 10 weeks, woven on Rapier looms at one of the world's finest mills, in Yorkshire.
25/08/2026
Complex, and beautiful. From raw Merino bale to finished PureFleece® fabric takes about 10 weeks - washed, carded, spun, then woven on Rapier looms at one of the world's finest mills, in Yorkshire. This is about as far as you can get from recycled polyester extruded from discarded plastic bottles.
Each of our PureFleece® colours comes from four separate coloured Merino yarns, with up to eleven shades in every one. No other fleece comes close for depth.
24/08/2026
Each of our PureFleece colours are created from four separate coloured Merino yarns, each of which can be created from up to eleven other colours. You won't find this depth of colour anywhere else.
The PureFleece® 100% Merino Fleece Jacket, in Loch Blue, Slate Grey, Moss Green, River Blue and Limestone.
This 100% Merino feels soft, but it's not fragile. Fibre for fibre, it's 6 times stronger than cotton.
Much better to leave merino to do what merino does best. You can freshen Purefleece® simply by hanging on a line in the breeze.
PureFleece® - 100% natural, start to finish.
PureFleece® skips it entirely.