31/08/2026
It takes what it takes.
And what it takes is probably more than a 12 week transformation
If you’re carrying too much body fat to start with, you may need to spend time getting leaner before you’re in a good position to build.
If you don’t have enough muscle for the physique you want, you need to spend enough time in a building phase to actually add it.
And if you want to get into genuine stage condition, that takes as long as it takes too.
There isn’t a set timeframe for building a phenomenal physique. The process is dictated by your starting point, what needs improving and where you ultimately want to get to.
Paul spent over a year moving through the phases he needed to get from where he started to winning his first bodybuilding show.
Very fu***ng proud of what we built here.
27/08/2026
Holiday dump, that isn’t over yet. ( flight cancelled) but still had an amazing time in Malta I love this place. Honeymoon … completed it mate
21/08/2026
Hotel gym Upper session, I’m used to 10kg and a treadmill on holiday so safe to say I’m happy.
Not trying to break any records while away stuck to same split and similar movements
No I didn’t book this hotel for mine a Lauren’s honey just because of the gym 👀
18/08/2026
A successful photoshoot prep starts long before you begin dieting and doesn’t finish the moment the photos have been taken.
Your starting position matters.
Your habits, training and routine should already be in place. Your timeline needs to reflect how much body fat you realistically have to lose, and your food and output should be adjusted based on your actual rate of progress, not because you feel like you should be suffering more.
As you get leaner, recovery will decline and training may need to be managed, but the goal remains the same: retain as much muscle and performance as possible while getting properly lean.
Then, once the shoot is done, the reverse needs to be treated as an extension of the prep.
You’ve worked too hard to reach that condition to throw all structure out of the window the moment the photos have been taken.
If you’re considering a photoshoot and want the entire process mapped out properly, from your starting position through to the reverse afterward, drop me a message with “PHOTOSHOOT”.
17/08/2026
Another week boxed off and that’s the reverse phase done.
The goal was simple: push training performance while maintaining my physique before going on holiday, then come back ready to move into a surplus and spend an extended period of time building.
Body weight has stabilised at around 200 lbs and I’m in a very good position to grow from here.
That’s the entire point of reversing out of a diet effectively.
A reverse shouldn’t be seen as the diet being finished and an opportunity to throw all of the structure, routine and consistency that got you lean out of the window. It’s a continuation of the dieting process and should be treated with the same level of discipline.
I see far too many people finish a fat-loss phase and immediately lose all structure with their nutrition. Before long, they’ve regained more body fat than intended and need to diet again before they’re in a good position to build.
Why work that hard to get lean, especially if your goal is to progress your physique, only to f**k it all up within a few weeks?
Reverse out properly, stabilise your body weight, get training performance moving and put yourself in a position where you can spend a considerable amount of time actually growing.
Once I’m back from holiday, the goal shifts to a long building phase with one aim: to build the best physique I possibly fu***ng can.
This is exactly what I coach my clients through. They know which phase they’re in, what they’re trying to achieve and what needs to happen before we move into the next one.
If you’ve been training hard but your physique has stagnated, or you want to take it to a higher level through a photoshoot or stepping on stage, press the link in my bio and let’s have a chat about coaching.