Self Storage Association UK - SSA UK

📢 Are the latest Google Ads changes costing you customers?
Google Ads isn’t standing still – and neither is the self storage market.

Join Laura Moxham from YBA for a practical webinar looking at the latest Q2 self storage Google Ads benchmarking data and what’s changing across Google right now.

You’ll discover:

🔎 What’s happening to search demand, click costs and enquiries
📊 How your performance compares with the wider self storage market
💷 Where you could be wasting budget or missing enquiries
⚙️ The Google Ads changes you need to know about
✅ What you should be looking at in your account right now

Expect real data, practical examples and actionable advice to help you get more from your Google Ads.

📅 Wednesday 16 September
⏰ 10.30am – 11.15am BST
💻 Online via Zoom
🎟️ Complimentary for SSA UK and FEDESSA members

👉 Book your place: https://ssauk.com/events/webinars-and-online-events/the-google-ads-playbook.html

📢 Event Postponed – New Date Announced!

Due to an exceptionally busy period for the self storage industry and our members, we’ve made the decision to postpone our Member Experience & Networking Event due to take place on 17 September at Squab Storage.

📅 New date: 9 September 2027

We hope the new date means even more members can join us for an afternoon of insight, networking, teamwork and a little friendly competition!

We’re sorry for any inconvenience and look forward to seeing you there in 2027. 💚

🦘 Kangaroo Self Storage hops into Rochdale, adding sixteenth site to its portfolio 🎉

SSA UK member Kangaroo Self Storage has announced the acquisition of the former Moon Furniture site on Roch Valley Way, marking its 16th asset and further strengthening its presence in the North West.

The new facility is set to provide 43,000 sq. ft. of storage space, including around 10,000 sq. ft. of drive-up, garage-style units, alongside offices and services for businesses, householders and students.

The redevelopment will also include solar panels as part of plans to improve the building’s environmental credentials.

Chris Stevens, CEO at Kangaroo Self Storage, described the acquisition as another significant step in the company’s strategy of repurposing former retail sites as it continues to expand across the UK.

👏 Congratulations to the Kangaroo Self Storage team on the latest addition to such a successful and growing portfolio!

⏰ JUST 3 HOURS TO GO!
There’s still time to join us TODAY for our September CEO Update Webinar.

🌍 One issue. Three perspectives.

With regulators increasing their focus on pricing transparency, consumer protection and business practices, what could developments across Europe and the US mean for self storage operators here in the UK?

Join Simon Forrester, Paola Barrraza, Daniel Bryant and Rachel Bradburne as they explore what’s changing, what we can learn from other markets and sectors, and how operators can prepare.

📅 Today – Thursday 3 September
⏰ 12:00pm – 1:00pm BST
💻 Online via Zoom
🎟️ Complimentary for SSA UK & FEDESSA members

⚡ Starting in just 3 hours – there’s still time to book your place!

👉 Book now: https://www.ssauk.com/events/ceo-update-webinar/september-ceo-update-webinar-2026.html

🎬 Ready, Set… Squab!

Are you ready for an afternoon of teamwork, laughter and some friendly competition?

At our Member Experience & Networking Event in Leamington Spa, teams of four will take on the Rodeo Bull, Swipe Out, Hungry Hippos, Inflatable Assault Course and Gladiators—all in pursuit of points, bragging rights and some really rubbish prizes!

You don’t need to be a sporting superstar, and you don’t need to arrive with a complete team. Book your place and we can match you with fellow members. Prefer to watch the action? Spectators are welcome too.

📅 Thursday 17 September
📍 Squab Storage, Leamington Spa

Watch the video, gather your team and get ready to play: https://youtu.be/swu6yoyJjgM

👉 Book your place: https://www.ssauk.com/events/members-networking-events/members-experience-networking-event-leamington-spa.html

SSA UK presents… Ready, Set… Squab! Come to our Member Experience & Networking Event - Leamington Spa (...

🔐 How secure is your self storage site — and are your systems working together effectively?

Join us for our next Sector Forum Security on Tuesday 8 September, chaired by Rob Dovey of DSOC, for a practical discussion on how operators can strengthen site security through better use of ID verification, access control and smart entry technology.

Rob will be joined by:

Jessica Moore, Director of EMEA, OpenTech Alliance
John Mathews, Account Manager, Yoti
Shalin Sankar, Head of Noke Europe, Noke Smart Entry

Together, they’ll explore how these systems can work together to improve security, strengthen customer verification, and help operators respond to changing risks across the sector.

📅 Tuesday 8 September 2026
🕥 10:30–11:30
💻 Online
🎟️ Complimentary for SSA UK and FEDESSA members

A useful session for operators reviewing their security processes ahead of the darker autumn and winter months.

Join us here: https://www.ssauk.com/events/sector-forums/sector-forum-security-sept-2026.html

Happy Bank Holiday weekend! ☀️

As we head into the final Bank Holiday weekend of the summer, we’d like to wish all our members, partners and friends across the self storage industry a relaxing and enjoyable break.

Whether you’re making the most of the long weekend, spending time with family and friends, or keeping things running at your storage facility, we hope it’s a good one!

From everyone at SSA UK, have a fantastic Bank Holiday weekend. 💜

Congratulations to our supplier member, OpenTech Alliance, on the exciting news! 👏
OpenTech Alliance has announced that it has signed a Letter of Intent to acquire Netherlands-based SAM Systems, marking another step in the company’s continued growth in the self storage industry.

The proposed acquisition will expand OpenTech’s European presence and add SAM Systems’ smart-lock technology to its portfolio, bringing together smart locks, mobile access and centralised management.

Those heading to the FEDESSA Conference & Trade Show in Wiesbaden, 22–24 September, will be able to meet the OpenTech and SAM Systems teams and see the technology at Stand 5.

Congratulations to the OpenTech team on this exciting development!

💡 Sometimes the best ideas come from simply getting together.💬

Our Member Experience & Networking Event in Leamington Spa is a chance to step away from the day-to-day, spend time with others across self storage, and have conversations you don’t always have time for at larger industry events.

🤝 Meet and reconnect with fellow members
💬 Share experiences, challenges and ideas
💡 Make new connections outside the usual conference environment
🏆 Team up and get competitive with a series of fun games and challenges

There’ll be plenty happening throughout the afternoon, but at the heart of this event is something simple: bringing our members (and non-members) together.

📅 Thursday 17 September
📍 Squab Self Storage, Leamington Spa

Come along, make some new connections and catch up with familiar faces.

Find out more and book here: https://ssauk.com/events/members-networking-events/members-experience-networking-event-leamington-spa.html

📋 Does the 14-day cooling-off period apply to your self storage customers?

It’s not just about online bookings.

Customers may also have cancellation rights when an agreement is completed by telephone, by email or, in certain circumstances, away from your storage facility.

The key question is:

👉 Where and how was the contract actually entered into?

With online move-ins, remote access and unmanned facilities becoming increasingly common, it’s important that operators understand when cancellation rights apply — and what needs to happen when a customer wants their storage service to start immediately.

Our new QuickGuide: The 14-Day Cooling-Off Period in Self Storage covers:

🔹 Online, telephone and email bookings
🔹 When the 14-day cooling-off period applies
🔹 Customers who want to move in immediately
🔹 Capturing and retaining evidence of customer consent
🔹 Considerations for remote and unmanned sites
🔹 A practical operator checklist to review your booking process

A few minutes reviewing your current procedures could help protect your business and ensure customers are being given the correct information and rights.

📥 Download the SSA UK QuickGuide (please remember to log in):
https://www.ssauk.com/resource/the-14-day-cooling-off-period-in-self-storage.html