Leeda is a well-established distributor of fishing tackle and owns the Wychwood, MAP and Leeda brands.
With a decades of history in the UK tackle trade, Leeda strives to help coarse, sea and game anglers achieve their goals, whether it's catching their first fish or catching a new personal best. Leeda also distributes many market-leading brands, such as Mustad, Petzl, Dometic, MEPPS and Maxima. Based in Milton Keynes, Leeda is a well-resourced business developing market-leading products across all
29/06/2026
Looking for carp luggage that WON'T blow the budget but WILL last the course?
Look no further - Leeda's Rogue collection has your back covered, offering everything from accessory storage to rod storage solutions.
Shop the collection using the link in the comments 👇
03/06/2026
THE NEW WEBSITE IS LIVE!
It's here - our new brand hub where you can find all of our products in one place... but not only that, you can order online too!
Whether you opt for Click & Collect to your nearest retailer, or choose home delivery, EVERY purchase you make sees a commission paid to your chosen retailer.
- FREE delivery on all Click & Collect orders
- FREE delivery on home delivery orders over £75
- Commission paid to independant retailers
- Wide selection of products across disciplines
- Spares and warranty support
To find out more, click the link in the comments 👇👇👇
07/01/2026
No lid, no limits!❄🎣
It’s never too cold for a bit of pike action — if there’s open water, there’s opportunity.🔥
31/07/2025
One Frame. Three Lenses. Every Condition Covered.🕶
The new Signal Sunglasses from Madison Eyewear are purpose-built for anglers who demand adaptability.
Whether you're targeting predators at dawn, spotting carp basking under bright skies, or casting a fly in overcast conditions, Signal's rapid lens-change system ensures you're always equipped for the light ahead.
Three high-performance polarised lenses included:
• Yellow – Enhances contrast in low-light, early morning, or overcast conditions
• Bronze Mirror – Ideal for medium light and variable weather
• Smoke Tint – Reduces glare and eye strain in bright, direct sun
Tool-free switching in seconds means no downtime – just clear vision, whatever the day brings.
Additional features:
• Full UVA & UVB protection – Safe for long hours on the water
• Polarised optics – Cut surface glare, spot structure and movement below the surface
• TR-90 construction – Lightweight, flexible, built to last
• Secure, non-slip fit – Comfort and stability for extended wear
• Includes hard case, cleaning cloth & Limited Lifetime Warranty
Signal by Madison Eyewear: Built for changeable light, changing conditions, and the changing demands of anglers across all disciplines.
Available now from Leeda retailers.
22/07/2025
Madison Shield Polarised Sunglasses — Now Available from Leeda retailers.🕶
Designed for anglers who demand clarity, protection, and adaptability, the new Shield sunglasses from Madison Eyewear offer exceptional face coverage and a wide field of vision — ideal for spotting fish and cutting through glare.
With three interchangeable polarised lenses, you’re ready for bright sun, low light, or overcast conditions. Built with impact-resistant polycarbonate optics, TR-90 flexible frames, and non-slip rubber pads, Shield is made for all-day comfort and durability.
Additional features include:
• Full UVA & UVB protection
• Oleophobic coating to repel water and oil
• RX compatibility for prescription wearers
• Supplied with hard case and cleaning cloth
• Backed by a Limited Lifetime Warranty
For Leeda retailers wishing to stock the Madison Eyewear range, these are available now on LeedaB2B.
09/07/2025
See deeper. Fish smarter.
In most fishing situations, polarised sunglasses give you a real advantage – from spotting fish and tracking floats to cutting out surface glare.
The Madison Target range, recently reviewed by Alex Bones of Match Fishing Magazine, features three interchangeable lenses to suit any light condition — helping you stay one step ahead wherever you fish.
Now available from Leeda retailers.
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Polarised Fishing Sunglasses For ALL Conditions! | Madison Eyewear | Match Fishing For most fishing situations, a pair of polarised sunglasses can be a massive advantage. Whether you're spotting fish, seeing floats and eradicating surface g...
03/07/2025
What do the Leeda team get up to on holiday?
Go fishing, of course! 🎣
Our very own Customer Sales Adviser, Toby Nathan, made the most of a trip to a remote mountain lake in Wales. Armed with a 10ft Leeda Float Rod and Coarse 40 Reel, Toby landed some stunning wild carp — all on an outfit with a combined SRP of just £50.88.
Top value. Wild scenery. Epic results.💪🐟
21/05/2025
New Madison Eyewear website is now live.👀
Introducing four all-new performance sunglasses built for the outdoors and perfect for anglers: Signal, Target, Mission, and Shield. Each style features a 3-lens polarised system, ultra-durable TR-90 frames, and an adaptable, secure fit for all-day comfort in any condition.
Whether you're on the bike, out fishing, or just enjoying the outdoors — this is eyewear built for the way you live.
Key features:
• Polarised dark, amber, and clear lenses
• UV-A/UV-B protection with impact resistance
• Secure, non-slip fit
• RX-compatible insert option
• Hard case and soft pouch included
• Limited lifetime guarantee
Now available at https://www.madisoneyewear.co.uk/
21/05/2025
IN STOCK NOW - Two new HD Backpacks from Wychwood Agitator designed with the predator angler in mind.🎣