Madison Clothing

Multiple disciplines, changing conditions, one eyewear setup.

Our three-lens packs give you options for bright sunshine, low light and everything in between. Easy to switch and ready for road, gravel or MTB.

Three lenses. Plenty of ways to ride.

Find out more 🔗 https://www.madisoneyewear.com/

The best rides are the ones that finally make it out of the group chat.

A loose route, a few gravel tracks and good company. Does it get any better?

Who are you planning your next ride with?

Cool when you start, warm on the climbs and somehow windy everywhere else.

Arm warmers and a lightweight gilet give you the flexibility to adapt as conditions change. Pull them on when needed, stash them neatly in your jersey pocket when the temperature rises.

Simple layers for predictably unpredictable rides.

Shop our SS26 range 🔗 www.madison.cc

You don’t always need to go further to find the good stuff.

There’s a lot to be said for making the most of the trails and riding right on your doorstep. Link up your local trails, add another loop and make the most of the longer summer days.

Dan and Lucy showing us there’s plenty of good riding to be had closer to home. 🤘
Pc: Jack Tennyson

The Crypto Air Glasses keep things simple.

Lighweight, comfortable and a wide lens for a clear, unobstructed field of view on the bike.

For the miles and the moments in between.

Click the link for a closer look - https://brnw.ch/CryptoAircc

This one’s well worth a watch 👀

The latest video from Genesis Bikes sees Adam, Josh and Khory head into the Peak District for a slightly different take on bikepacking.

Big miles, gravel, some incredible views and just the right amount of chaos along the way.

A brilliant bit of content from the team. Hit the link to give it a watch - https://brnw.ch/BlythepackingYT

Protection that moves with you. Until it needs to do otherwise.

For SS26, we’ve partnered with RHEON LABS to bring intelligent impact protection to our latest MTB knee and elbow pads.

Flexible while you ride. Protective when it matters.

Find out how RHEON technology works and why we’re using it across our MTB protection range in the latest Technical Partners blog.

Hit the link to read more 🔗https://brnw.ch/TechExplainedRheon

There's usually a reason the best trails start by pointing uphill.

No rush.
No agenda.

Just a good trail, a view worth stopping for and a descent that's about to make the climb feel like a distant memory.

📸 Krolltang

Whether you're riding road, gravel or MTB, our 'summer 26 collection has all the bases covered for every type of rider.

It's what we do. Visit www.madison.cc and shop our latest ranges.