29/08/2026
Getting ready for the school run? Our cycling to school checklist covers bikes, helmets, lights, locks, clothing and everything else kids need.
Get everything you need delivered straight to your door or your local bike shop!
Cycling to School Checklist | Freewheel
Getting ready for the school run? Our cycling to school checklist covers bikes, helmets, lights, locks, clothing and everything else kids need.
21/08/2026
Gtechniq have just changed the game when it comes to waterproofing your gear. š¦
Spray it on. Leave it to dry. Done.
Gtechniq Fabric Proof is a next-generation, PFAS-free DWR spray designed to deliver long-lasting water repellency without compromising fabric breathability.
Unlike traditional fabric proofing sprays, thereās no heat activation required. Simply apply to clean, dry garments and leave to air-dry for three hours, no tumble dryer required.
Easy to apply, better for your kit and ready to take on whatever the weather throws at you. š§ļø
18/08/2026
š§” NEW: Ariel 80 Orange Built to Party š§”
Live for laps, destroy rear tyres and always send it sideways? Meet your new best friend.
Fun first, 27.5 for life Saracen's take on a park bike thrives at every UK trail centre and out in the Alps. It loves popping off lips, swinging sideways and flicking through trees. The bigger the grin on your face, the harder the Ariel 80 works to keep it there. š
All-new, custom-butted, hydroformed 6066 aluminium frame tested to destruction by bottom-out king Matt Walker and lived to tell the tale. The 80 model gets you the full bike, full spec, with cash left over to get yourself somewhere with real mountains.
ā ļø Just don't try and stick a 29er fork up front you'll trip our built-in safety device that alerts all of PinkBike to the crimes you're committing. š
15/08/2026
Meet the Saracen Ariel 80 Pro Jono Jones Limited Edition - an exclusive colourway from one of the UK's most popular MTB riders. British-designed. Built to send.
Jono Jones x Ariel 80 Pro| Freewheel
Meet the Saracen Ariel 80 Pro Jono Jones Limited Edition - an exclusive colourway from one of the UK's most popular MTB riders. British-designed. Built to send.
13/08/2026
Built by us. Trusted by riders. š“
Alongside some of the biggest names in cycling, weāre proud to design and develop our own portfolio of in-house brands.
From P&A powerhouses like Aztek, Nutrak and Truflo, to technical apparel from Madison Clothing and Hump, and iconic bike brands Ridgeback and Genesis our brands cover every part of the ride.
Built over decades, with one simple focus: high-quality, great-value products that riders can trust.
Discover our in-house brands at Freewheel. š
Homegrown brands from Freewheel
Explore the Freewheel's homegrown brands. Developed in house by our team of UK based cycling experts.
10/08/2026
EX-Demo Sale is now live!
This is your chance to get a one off saving on a CURRENT model.
These bike would have been used for content creation and most have just been used once.
Have a look here: https://brnw.ch/EXDEMO
07/08/2026
Which bike should you buy for your child?
Choosing a kidsā bike can be tricky. With different wheel sizes, frame styles and features to consider, itās not always obvious which one is right for your little rider.
Our Kidsā Bike Buying Guide breaks it all down, helping you find the right bike for their age, size and riding style.
Ready to find their next bike? š
Read the full guide here:
Kidsā Bike Buying Guide: Choose the Right Bike | Ridgeback | Freewheel
A practical guide to choosing a Ridgeback kidsā bike based on a childās height, age, experience and confidence. It compares Scoot balance bikes with MX and...
01/08/2026
Whether you're planning your first bikepacking adventure, commuting during the week, or dreaming of a long-distance cycling trip, the new Ridgeback Voyage is designed to take you further in comfort and confidence.
Take a look š