Fit.By.Kam

Matching the cap and sunglasses to the colour theme of the medal! 🏅😎
As coordinated in the celebrations as in the ex*****on of this super race!

The challenge of the day in the heat gave a super opportunity… an opportunity to demonstrate the skill that’s been developed in managing effort, confidence, pacing, fuelling, hydration… and bossing those hills!
⛰️ 🤛

Resilient when conditions bit, and earned every second of that finish-line celebration!
Congratulations! What a star! 💫

📸 🎨 😊 🙌

A phrase that’s always stuck with me…
Someone once said this to me - a lecturer in fact - completely unrelated to sports.
It always stuck with me, and it is so true in the endurance sports world I work in now.

Whether you are training, dialling in your cycling position and power, refining your running technique, or perfecting your swim… you are creating a masterpiece.
It doesn’t happen overnight. It happens in the adjustments along the journey.
We adjust little by little. We shift here we try there. Bit by bit. We review, analyse, repeat, extend.

Artists rarely paint a masterpiece in one sitting. They often pause work on one piece to develop another.
When they return to the original, they do so with a renewed perspective.
They see the brushstrokes differently, with a renewed clarity.
They know exactly where the shading needs to change.
Endurance training often takes the same pathways.
And that’s the part that’s amazing… the journey! It continues… it evolves… it moves on…

That is not lost time.
We don’t rush.
We trust the layers.

We’re making art… endurance and sporting art 💪

Pause on that for a second.

It’s easy to get caught up with more effort and higher output. But that doesn’t automatically mean better performance. More miles. More sessions. More sweat. More suffering.
Okay, yes that’s hard work.
BUT! It counts more when less is wasted!

Performance isn’t simply a measure of how hard you can work. Or how high your training numbers are.

It’s a measure of how well your entire system works together. You and your setup and your strategy and your mindset and your life balance… and everything else! It’s all connected.

The most successful athletes don’t just produce more energy - they waste less of it.

They move efficiently.
Their setup and kit is optimised.
They recover intentionally.
They fuel intelligently.
They make smarter decisions under fatigue.
They know when to push… and when to hold back.

Let’s connect it all together.

Become an athlete who wastes less 💪

220km of gravel. Dust. Climbs. Descents. Heat. Fatigue…. and in the middle of it all… FUN!!

Embrace the challenge. Enjoy it! Explore it!

Growth happens in the discovery… 💪

What.
A.
Ride.
🙌

It’s all too easy to focus on… The medal. The finish line. The achievement.
But when we debriefed this race, we spent as much time talking about the occasion, the stunning location, and the experience of being there as we did about the performance itself.

Over the years his journey has been phenomenal… from being an ultra-man, to Ironman, to international championship performances representing GB, and now to Oceanman.

Those moments matter.
But the achievements are not the whole story…

This race was a perfect example.
The performance was fantastic and a bold step forward. But what stood out most was the decision to swim without a wetsuit - while virtually the entire field opted for neoprene.
Not because it was easier. Not because it was faster. In fact of course it made it more challenging. But it was an opportunity to build confidence and invest in the bigger picture.
That’s putting the journey on the pedestal.
The medal is a fantastic.
The confidence gained, the lessons learned, the memories created, the beauty of the place, and the courage to step outside the comfort zone - those things last too.

Keep chasing big goals.
Keep aiming high.
But never lose sight of the joy in the journey.
Because being an athlete isn’t just collecting achievements.
It’s as much about collecting experiences.

💪🏊🚴🏃🌍🏅

The kit is a symbol of the work that’s been done behind the scenes.

Through every challenge, this athlete has shown the resilience to adapt and stay committed to the bigger goal. Elevating his psyche to match his super physical potential! 🙌

It doesn’t just fit physically. It fits who this athlete has become through the process! 💪

Now it’s time to pin a number on this kit!

🏊 🚴 🏃 🇬🇧

86km of pure inspiration! 🏃‍♂️ ⛰️ 🇿🇦

Massive congratulations on an incredible Comrades Marathon performance!

What makes this one special isn’t just the result. Big races and high performances on the international stage have become consistent for this athlete…
Not easy… but...BUT!

But Comrades was different.

A new challenge. New territory. A step into the unknown and an opportunity to discover what was possible over one of endurance sport’s most iconic races.

Consistency. Preparation. Trust in the process. Commitment. Balance. Courage.

The finish and performance is fantastic… but it’s really just the cherry on the cake as the real achievement was found as much in the journey!

🔔 RING THAT BELL!! 🔔

What a moment. What a star! 💫

An Ironman starts waaaaay before the start line!

It’s not just about swimming 3.8km, riding 180km and running a marathon.

The determination. The resilience. The courage. The discipline. The process. The commitment. The belief.

Then you achieve your dream.

Then you become an Ironman.

And you smile BIG! 😁

What an incredible journey and what an incredible performance. It’s a privilege to witness the growth and the strength that got you here.

You’re an Ironman today.
You’re an Ironman tomorrow.
You’re an Ironman forever.

Congratulations 🏊‍♂️🚴‍♂️🏃‍♂️

…And now…. now we build on from this! 💪

Laser-focused and locked in for an up-coming Ironman 🏊‍♀️ 🚴‍♀️ 🏃‍♀️
Long-distance open water swimmer turned triathlete! Superstar! 💫
Going through the process of dialling in the bike and setting up a metronomic run ⏱️
Form and strategy …. all the way into the finish!
Let’s go!!