This TedX talk was done by Simon Sinek over a decade ago, but it resonates as true now as it did then.
It's one of my favourite videos and the base of a lot of my own teachings and beliefs.
Have you linked your mission with your business?
Ignite Your Offer
Helping solopreneurs create, communicate and sell their offers effortlessly and naturally. ๐ธ
New
This video was created over a decade ago but still runs true today. It has been the base on what Cristina built her career.
It's all one of the core foundations of Ignite Your Offer
For twenty-five years you were the person people came to. Now youโre one of a hundred profiles that all say roughly the same thing.
The most confronting thing we may ever do is to truly meet ourselves. And itโs the secret sauce behind your best marketing.
The truth doesnโt have to feel glamorous.it doesnโt have to feel โperfectโ.
It just has to feel like something you can stand in. And that โI can sit with thisโ, this feels authentic, this feels real.
Only from there can we honestly stretch.
Masks get tiring to carry. And wouldnโt it be nice, to simply be?
And what if taking off the mask is exactly what stops you from being generic and one of hundreds?
This is from our latest Ignite Your Offer episode where we get into the realities of building a business after leaving corporate.
If youโve been rewriting your bio over and over, this is worth a listen.
Link is below in the comments.โคต๏ธ
When you measure your clientโs progress against your level of mastery or transformation, you disconnect from what THEY need to actually experience FIRSTโฆ to believe the big transformation is possible for them.
And this is what keeps high integrity, high achieving perfectionist business owners (with high standards) from seeing what truly makes your offer sell.
This has been coming up a lot in recent client deep dives.
It reminded me of when I first started coaching - Iโd beat myself up whenever a client struggled. I thought I was doing something wrong.
Then one day, during a small group session - a client said (about anotherโs share) โItโs such a relief to hear you struggle too - I thought I was just crazy.โ
In that moment it clicked that this journey wasnโt about me. It was about THEM.
Their process.
Their pace.
Their layers of change.
When we blur the lines between our results and our clientโs, we stop meeting them where they are - and forget how many micro-shifts they may need to get there.
This creates a MAJOR BLIND SPOT in how we design, package, message and sell our offers.
Let this land.
So the shift is here - your result isnโt the clientโs result.
Your job is to identify, and celebrate the first transformations that open the door for everything else.
When you start tracking these micro results - what actually changes for your clients, is they start to believe what they (together with you) can be doing differently is going to make a real difference to what truly matters to them.
Thatโs where the gold is. And the heartbeat of a sellable, aligned offer.
21/10/2024
Beyond excited to reveal the cover of ๐ ๐๐ฐ๐๐ค๐๐ง ๐๐จ๐ฎ๐ซ ๐๐ง๐ง๐๐ซ ๐๐ข๐๐ฆ๐จ๐ง๐ ๐!
This cover, like the book, has been created with love, intention, with every detail holding meaning.
This moment feels surreal, honestly!
Look out for details on pre-release orders. And my hope for its future readers, is that it will give you the same sense of clarity, peace, power, and inner truth that found me in the process of writing it.
I canโt wait to share with you the full version.
Stay tuned for launch details coming soon.
Join the pre-release list (link in my bio) to be first in the know once more details drop ๐
Thank you so much to my book coach .be, my business partner in crime .mumpreneur and so many others that Iโve been able to share parts of this journey who cheered on through this writing process ๐๏ธ๐๐.
21/10/2024
Beyond excited to reveal the cover of ๐ ๐๐ฐ๐๐ค๐๐ง ๐๐จ๐ฎ๐ซ ๐๐ง๐ง๐๐ซ ๐๐ข๐๐ฆ๐จ๐ง๐ ๐!
This cover, like the book, has been created with love, intention, with every detail holding meaning.๐ซ
This moment feels surreal, honestly!
Look out for details on pre-release orders. And my hope for its future readers, is that it will give you the same sense of clarity, peace, power, and inner truth that found me in the process of writing it.
I canโt wait to share with you the full version.
Stay tuned for launch details coming soon.
Join the pre-release list (link in bio) to be first in the know once more details drop ๐
Thank you so much to my book coach .be, my business partner in crime .mumpreneur, my dear husband, my family, friends, coaches and cheerleaders and so many others that Iโve been able to share parts of this journey who believed in, cheered me on through this writing process. ๐๏ธ๐๐
20/10/2024
๐ ๐๐ฐ๐๐ค๐๐ง ๐๐จ๐ฎ๐ซ ๐๐ง๐ง๐๐ซ ๐๐ข๐๐ฆ๐จ๐ง๐ ๐ has been a work of labour of love over the last 24 months.
Thereโs no rulebook for this, and my book coach has reminded meโitโs time. So, Iโm simply going to do it, with love.
How do you take something thatโs been living deep in your heart and release it into the world?
Iโm looking and re-looking at the cover, and pages of the formatted manuscript.
Still not quite believing it.
It takes a villageโฆ
๐๏ธ To .be, my book coach - for his loving guidance, and amazing team of proofreaders, designers and formatters...
๐ To my husband for his endless patience and gifting me precious hours every weekend for the last two years to write.
๐ฅ To my (life ๐) business partner .mumpreneur for her unwavering belief and support, and grace while my creative energy flowed into this project.
The writing process has taken me within to places I didnโt even know existed. Itโs been a journey of releasing old identities (and riding the grief associated)โmy corporate self, the childhood trauma โhero,โ the relentless achiever.
The โheroโ died somewhere during this writing journey, and something more raw, more real took its place.
When we finally honor that our inner โheroโ simply needed to be heard, we can release the ego, and focus on what truly mattersโthe real essence of โtruthโ that deserves to be shared with the world.
In my case, this truth, was the โrealโ book.
This was my experience writing of this, and thanks to the beautiful guidance of Isse.
During which our core methodology in Ignite Your Offerโข๏ธ blossomed also into its most authentic form.
My invitation to you, is in recognising that this journey of building the heart-centred purpose-driven business has always been an emotional one.
With all the toolsets, know-how, strategy, business experience in the worldโ none of that matters if we ignore the emotional, inner journey.
The writing of this book has been a massive coming home to me. And I sincerely hope for its future readers, it brings also a coming home to yourself too.
I cannot wait to be sharing more.
Launch and pre-release details coming soon.
Click here to claim your Sponsored Listing.
Location
Category
Contact the business
Address
London
Opening Hours
| Monday | 9am - 5:30pm |
| Tuesday | 9am - 5:30pm |
| Wednesday | 9am - 5:30pm |
| Thursday | 9am - 5:30pm |
| Friday | 9am - 5:30pm |