Intotum Fashion

The fashion industry refused to take velcro seriously for over twenty years because it did not look glamorous enough 👀

Something that is now one of the most important adaptive fastenings in existence was rejected simply because of how it looked. Sound familiar?

Eeek! Thank you for choosing intotum as the retail and E-commerce startup of the year for London 🤯

We’ll be heading to the finals in September so keep everything crossed for us 🤞

ID: video shows Hanan, a white woman with blonde hair unboxing an award for UK start-up retail e-commerce for London for 2026

Sensory friendly is not just a label you can put on clothing 👀

It means flat seams, considered fastenings and fabric weight that has actually been thought about. Here is what it really takes to get it right.

80% of people with a disability acquire it during their lifetime 👀

Disability is not a niche. It touches almost every family and yet fashion still treats it like an afterthought. Not here.

There is a big difference between a medical garment and adaptive fashion and it is about time more people understood it 💛

Leave a comment for which number you think is a medical garment or adaptive fashion.

Representation in a campaign is a start but it is not the same as designing clothing that actually works 👀

A disabled model wearing unadapted clothing is not adaptive fashion. The work has to go into the garment itself.

Not all denim is created equal 👀

Watch both sides and tell me which one you would actually want to wear all day.

Every Intotum piece is limited edition and once it is gone, it is gone 👀

Comment “intotum” and we’ll send you the link to see our full range of products 💛