The Age Proof Coach

The biggest blessing from this injury so far:

It’s not the gnarly looking scar.
It’s not how good I looked in hospital underwear.
It’s not how jacked my arms will hopefully get from using crutches.

It’s taken me a while to get to this realisation because I let myself get caught up in the chaos this injury has caused (and it’s caused a LOT!)

And when I fail to use the mental tools that have served me so well in the past, I have a world class coach to call me out on my BS.

Tearing my Achilles tendon has given me time that I wouldn’t normally afford myself.

Time where I’m not caught up in the stress of running a business.
Time where I’m not in the car or traveling into Central London.
Time where I’m not trying to be the best Dad I can.
Time where I’m not trying to keep up with ever-changing algorithms or monumental efforts making videos that I don’t really care about anymore.

And with that time I can re-evaluate everything.

What do I actually want?
Does the thing I’m spending most time on serve that?
How can I show up for my family even more?
Where have I said yes too much?
Have I skipped too far ahead of my skill level.
When should I have asked for help, but didn’t? And why?
What hobbies that bring me great pleasure have I put on the backseat?

These are about 10% of the questions I’ve been working hard on, and some of the answers have already blown my mind.

It’s not ideal, but what setback is? This is not a cryptic BS “Watch the comeback” motivation-p**n, start-all-over-again je****ff looking for sympathy.

It’s a question for you as well. I know many of you beating your heads against the wall over something in your life (for some that’s diet & exercise when it really shouldn’t be)…

Where do you need to hit the pause button?

Ideally without ripping your tendon off the bone and facing a 9 month road to full recovery 🤦🏻‍♂️

Stop treating the gym as black and white.

Your options aren’t only build muscle or do cardio…

There are many qualities you can train for both in and out of the gym, and you might find one you enjoy more than all the others…

But that doesn’t mean ignoring the muscle you do have.

Your training routine should still feature exercises that build strength, get you better at absorbing forces, injury-proof your joints and keep you mobile.

A few sets of 3x10 on your favourite leg machine doesn’t do that, even if you “train to failure” which seems to be the buzz phrase at the moment

The rest of the fitness industry has forgotten you are a living, moving physical body with an emotional mind… you’re NOT just a topless before & after photo.

Age Proof™ is the antidote.

The program that treats you like an individual and programs for you like one.

Where looking good is just one piece of the puzzle but being strong, athletic and resilient completes the picture.

I have a very limited number of in-person coaching spaces at Canary Wharf and for the next month only I can offer you a free intro session where we’ll assess your current strength, map out how to unlock next-level athleticism, and see if we’re the right fit to work together.

No pressure from me, just clarity on how to level up your workouts for a life-changing purpose beyond an ‘after shot’.

Only a handful of spots remain.
Message me ‘INTRO’ now to lock one in.

*BLATANT PITCH ALERT*

I’m heading into Canary Wharf on Tuesday to check out a new private training space.

They’re offering PTs some free sessions for the first month so I’m using it to work with a small handful of people properly and see who’s a good fit moving forward.

If you:
• Work in the area (or know someone who does)
• Have been meaning to get back into shape but 2026 has been a challenge
• And want something more structured than “just going to the gym”

I’ve got a few free taster sessions available.

This isn’t a “freebie workout, it’s a proper Age Proof™ introduction where we:
• Assess where you’re at
• Identify what’s holding you back
• Show you exactly how to move forward

If you’ve been meaning to sort your training out but haven’t pulled the trigger yet, this is your window.

Drop me a message and I’ll get you all the details.

10 Reasons I Hate Being A Personal Trainer

1 - As well as a programme designer, nutritionist, behavioural coach, motivator and accountability partner, now I also have to be a cinematographer, video editor, copywriter & data analyst before the algorithm decides who sees my stuff!

That's like telling a gym floor PT that he can't talk to or be seen by 70% of the gyms
members

2 - The PT gym rent model is akin to a scam. Paying upwards of £1k a month in some places but still sharing all the kit with the public and not getting a thing back in terms of help.

3 - Working late usually means working LATE. I've had 8pm/9pm/ 10pm finishes before making my way home.

(How many of you say you work late 'cos you're on your phone at the dinner table, but you're not actually working are you?)

4- An early start doesn't guarantee the client shows up for a 6am session.

Thank god all the coffee chains open at that time now.

5 - The UK Government doesn't give a f*k about us. We learnt that during the lockdown as one of the last industries to open.

Crippling business rates are forcing gyms to close everywhere...

6 - The barrier to entry is lower than Katie Price's standards, Keir Starmer's loyalty and Prince Andrew's body temperature…

Other industries are protected. If I showed up on TikTok and started taking legal clients on, there'd be consequences.

Doesn't exist in this world.

7 - It's lonely doing it all by yourself. If you work in a great team you can bounce ideas off each other, cover clients and just have a laugh.

8 - Sometimes you're stuck sharing a gym with other PTs who can only talk about their macros and Hyrox time. I don’t have much in common with the rest of the industry.

9 - Your diary is built around other people.
Early starts, late finishes, quiet summers, dead winters, inconsistent lunchtimes.

You also learn to love eating cold food… and quick!

10 - You can end up caring about your clients progress more than they do. Weekends spent designing programs, checking food diaries, tweaking things around injuries or holidays..

If you give a s**t you go the extra mile. Funnily enough it's never crowded there.

But...

I wouldn't ever stop being one.

Because in an industry (and country of low standards, you deserve something better..

So I built something better.

Someone has to give a f**k…

And if the industry won’t raise the bar, I will.

PTs sit on a funny spectrum of walking encyclopaedias who prefer to show off their knowledge than apply it to real people…

…and those who can apply it to themselves only.

And there’s a giant % who wouldn’t exist if it wasn’t for social media.

I like to think I sit on a different spectrum. Most of my clients came to me after what they were doing with someone else stopped working.

They were given a cookie cutter meal plan.
They were told they could still eat at Greggs.
They experienced a random workout every session based on what their trainer had seen on Instagram…

…or their PT was too pre-occupied spying on my life through the gyms CCTV instead of eliciting any meaningful change in their clients (or helping me get more people where I could help them!)

Why am I different? I’ll show you tomorrow with my next post… 10 reasons why I LOVE being a Personal Trainer.

90% of which will be said by other people about me 😉

Someone has to give a f**k…

And if the industry won’t raise the bar, I will.

PTs sit on a funny spectrum of walking encyclopaedias who prefer to show off their knowledge than apply it to real people…

…and those who can apply it to themselves only.

And there’s a giant % who wouldn’t exist if it wasn’t for social media.

I like to think I sit on a different spectrum. Most of my clients came to me after what they were doing with someone else stopped working.

They were given a cookie cutter meal plan.
They were told they could still eat at Greggs.
They experienced a random workout every session based on what their trainer had seen on Instagram…

…or their PT was too pre-occupied spying on my life through the gyms CCTV instead of eliciting any meaningful change in their clients (or helping me get more people where I could help them!)

Why am I different? I’ll show you tomorrow with my next post… 10 reasons why I LOVE being a Personal Trainer.

90% of which will be said by other people about me 😉