14/07/2026
FROM CITY STRESS TO SHREDDING 30KG šš
Dan didnāt just lose 30kg
He lost the version of himself that was stuck in the cycle so many high performing guys in the city fall intoš
Move to the big city
Start the new job
Pressure builds
Long days, late nights, Deliveroo on speed dial
Stress gets numbed with food, drink and distractions
Before he knew it, he barely recognised himself
But Dan made a decision
Not a perfect one
Not one that meant tracking every meal or giving up every pint
Just a realistic one
He still went on holidays this year āļø
Still hit weddings and social events š»
Still had to balance work, family, and all the chaos that comes with modern life
But instead of letting those things become an excuseā¦
He turned them into fuel
Bit by bit, the weight dropped
Strength came back
Discipline sharpened
And by the time he hit his photoshoot, Dan was a completely different man to who he was a year ago
Same job
Same life
But a whole new level of control and confidence
If youāre a high performer in the city who feels stuck in the exact same cycleā¦
This is your sign to make a change
DM me TRANSFORM to start your own journey today š²
22/06/2026
16 WEEKS TO CHANGE MY LIFE
At the end of 2024, I hit a moment where I knew, deep down, what I was doing wasnāt working
I had let long work days, social events, bad habits and a lack of emotional regulation start to ruin my life
Iād been telling myself the same stories for too longā¦
Iām busy
Iāll sort it out later
When work gets quieter Iāll take this more seriously
But the truth was, I was slacking off
I wasnāt making my standards, my body, my mindset and my life the priority it needed to be
And for me, as a coach, business owner, and man who holds himself to high standardsā¦
That was something I wasnāt willing to tolerate anymore
Wanting it wasnāt enough
I needed to make it a guarantee
So I had uncomfortable conversations with myself
I needed help
A coach
A deadline
So I committed to a photoshoot in May 2025
I had to start auditing the actions I was taking every day
š Ordering too much takeout from boredom
š» Weekend drinking after long work weeks and football
šļøāāļø Half arsed gym sessions with no program
š° Prioritising my bank account and career over EVERYTHING
16 weeks to change my lifeā¦
And we did it
Week by week, I stripped away the things dragging me backwards
Levelled up the things that would push me forward
And the mindset the whole time?
āThis isnāt about the 6 pack, itās about becoming the man I want to beā
Someone whoās unshakable, because heās smashed through limiting beliefs and built a skill set no one can take away
The guy on the left in that photo
That wasnāt just body fat
That was a reflection of how I was living, thinking, and showing up for myself
As an ambitious guy living and working in this city, I knew that wasnāt me
I knew I was capable of more
This transformation isnāt just physical
Itās proof that change happens when you stop lying to yourselfā¦
and start moving like the person you want to become
If youāre a high performer in the city who knows youāve got more to give and youāre done bullsh*tting yourself tooā¦
DM āTRANSFORMā to change your life ā”ļø
16/06/2026
This is what happens when you stick to the plan!
8kg down, more muscle mass, more strength and more confident than everā¦
In and out of the gym šŖš¼
When I first met Daniel he was frustrated
He had tried and failed with his transformation over and over again
He lacked structure, accountability and a deadline to push him that bit further towards achieving his goal
So hereās what we didā¦
We started off with a basic program that prioritised mastering the basic movements and teaching how to progressively overload with good technique
Then we moved onto a slightly more advanced program that challenged Daniel more but kept the same principles in placeā¦
All whilst having a flexible nutrition system so that he could eat out with his friends and partner and not feel like heās eating a diet that hates
The exciting thing is that weāre just getting started and canāt wait to see this guys progress going forward!
Thinking about starting your own transformation in the second half of 2026?
DM āTRANSFORMā to find out more information out coaching šŖš¼