Est. 1954
TREK - Merida - Orbea - Genesis - Surly Your local experts. We stock a huge selection of accessories and equipment to cater for any style of cycling.
Established in 1954, we service the needs of Hull and East Yorkshire's cycling community, both on and off road. Not only do we provide an extensive range of equipment, but also a wealth of knowledge and service that is the envy of the cycle trade. Whether it’s cross country, enduro, trail, touring, triathlon, road, fitness or commuting, we do it all. Our large showroom houses the best brands in cycling, and a well equipped workshop takes care of all of your servicing needs.
29/08/2026
Introducing Amflow PR Carbon Pro ⚡️⚡️⚡️
Let’s be honest, there’s not much we can we say that you don’t already know about them. It’s powerful, capable & ultra lightweight. And with PR models having the removable battery alongside the powerful Avinox M2S motor, it’s really giving you the range to do whatever you want without quitting on you.
Introducing the brand new TREK Domane! 🎨
The latest Gen of TREK’s endurance warrior has lost its infamous IsoSpeed but has remained responsive, comfortable + lightweight. Adding instead a fresh frame design, flexing seatpost and 40mm tyre clearance!!
Beauty in simplicity.
13/08/2026
Cinelli Vigorelli 🍒
Custom built single speed Cinelli steel frame + Columbus Futura carbon fork. Set up fixed w/ a few blingy bits added on because well… why would you not??
08/08/2026
Merida Reacto 4000 💨
Merida’s latest iteration of their aero road machine leaving today for one lucky customer. With complete redesign & improvements making it cut through the wind even quicker!
Perfect timing to get some wicked summer rides out too! 😎
05/08/2026
Full-Sus gravel… it’s a thing! 🤯
Finally managed to get our hands on the TREK Check-out SL5 and as you can see it has not disappointed!!
60mm travel up front, 55mm in the rear and 56mm max tyre clearance. Accompanied by full rear rack + new GR Checkout carbon bars!
Oh she is whacky but totally makes sense and we love it!
25/07/2026
Squeezing in some Kona Hardtails!
The Fire Mountain & Lava Dome are now available. Ace lil “do a bit of everything” XC hardtails that are perfect for the locals and weekend rides!
Coming in the Emerald Green for the Fire Mountain, and Celestial Blue for the Lava Dome.
13/07/2026
Surly Krampus
The wicked & evil Krampus in the it’s understated “First Loser” paint job and as always custom built with shiny bling. Swapped out the rigid fork for a Pike Selects, and fitted KS Wireless dropper post, Vittoria Barzos, and Gusset finishing kit!
08/07/2026
TREK Madone SL 6 AXS
One very chuffed customer leaving today with their new road machine! Lightweight & aero in one perfect marriage - kitted up with new SRAM Rival AXS, Ae**us Elite wheelset, and 105 pedals.
04/07/2026
Surly Bridge Club
In the latest “Lingering Cranberry” paint job, and custom built with Surly Sunrise bars, Surly Front Rack, and Teravail Ehline tyres (tubeless obviously) and a bit of Burgtec to tie the whole thing together.
Wherever this bike is heading, it will absolutely handle all that’s thrown its face 🤘🏻
27/06/2026
Some exciting news to share with you all🤭
Amflow (who you may have heard of already) are going to be making a special visit to our shop showcasing the new PR Carbon Pro model. This of course is by no means an indication of what we have planned either…👀
In any case, the bike will be left with us on this Tuesday 30th June but for one day only (10-3pm) so get down when you can!!
| Monday | 9am - 5:30pm |
| Tuesday | 9am - 5:30pm |
| Wednesday | 9am - 5:30pm |
| Thursday | 9am - 5:30pm |
| Friday | 9am - 5:30pm |
| Saturday | 9:30am - 5:30pm |