Cutting Edge Triathlon, Cycling & Open Water Swimming Products.
26/08/2026
First Ironman 70.3 podium. World Champs slot secured. 🥈🇺🇸
A huge performance from HUUB athlete Hannes Butters at Ironman 70.3 Tallinn, taking 2nd place and booking his place at the 2027 Ironman 70.3 World Championship.
Big result. Bigger things ahead. 👊
📸 IRONMAN Estonia //
Different Speeds Demand Different Solutions
After nine years as the triathlon world’s most popular performance tri suit, the next evolution of the Anemoi is here.
The Anemoi has always had the simple goal of being the fastest tri suit across land and water. For 2026, the WattShop enhanced Anemoi 3 builds on that benchmark - refined, faster, and more precise than ever. Optimised for either SUB22 or 22PLUS mph race velocities.
05/08/2026
🏆 Celebrate your journey to the Pontevedra World Triathlon Championships with the official HUUB British Triathlon Technical T-Shirt. Featuring an exclusive event design and crafted from lightweight technical fabric, it’s built to deliver comfort and performance whether you’re racing, training or recovering.
🌍 A limited edition piece to remember your World Championships experience.
Included in the British Triathlon 3 for 2 Mix & Match offer.
28/07/2026
We had a fantastic time in London this weekend, taking in the racing, watching our athletes and speaking with customers and fans of the sport. Huge thanks to BETH COOK and Callum Stedman for their behind the scenes coverage and congratulations to everyone racing in the age group field!
📸 PortfolioSport
Meet the HUUB team at this weekends T100 London. Let’s find out what everyone’s favourite product is!
Behind the scenes at WTCS London 🎥
We caught up with after she crossed the line to hear how her race unfolded, what made the difference on her swim, and her first thoughts after a hard day of racing.
Behind the scenes at WTCS London 🎥
We caught up with and after they crossed the line to hear how the race unfolded, what made the difference out on course, and their first thoughts after a hard day of racing.
22/07/2026
Brilliant to see the Batista Brothers on the front of Portuguese Triathlon publication triatl3ta 🏊🚴🏃📷📰👌 this month talking about their brilliant start to the season and goal of racing together at the next Olympics.
21/07/2026
London is bringing the heat. ☀️
With water temperatures pushing towards the non wetsuit threshold, make sure you’re race ready whatever the conditions.
We’ll be at the HUUB T100 Expo with everything you might need for race weekend:
Swimskins
Tow floats
Goggles
Last minute essentials
Race day accessories
Whether you’re adapting to the forecast or just forgot a key bit of kit, we’ve got you covered. See you at the expo. 🌊
Behind the scenes of our program with ours and Derby’s very own Hugo Milner. 🌴