PHF Nutrition Consultancy

I went to Currys this week to buy a new camera.

I’d already done the Googling.

I’d read the specs.

But I didn’t understand half of it.

That’s why I went to the shop.

I wanted someone who actually knew what they were talking about.

Instead, the member of staff pulled out an iPad, searched for the camera, and basically read back to me the exact same information I’d already found at home.

When I asked about the features, they replied… “I’m not sure”

And I remember thinking…

What’s the point of me being here?

Maybe I’m showing my age, but years ago, you went to places like Currys because somebody there really knew their stuff.

They were nerds about it, they understood the products, they cared.

And they could tell you what was actually right for you.

And that’s when the comparison hit me…

Nutrition coaching has started going the same way.

It gets bolted onto services by PTs whose real specialism is training.

They do a short course, give someone some calorie and macros, maybe throw in a meal plan…

Job done.

Except nutrition deserves far more depth than that.

And when fat loss is the goal, nutrition shouldn’t be some little add on…

It’s one of the main levers driving results.

Understanding the science is one thing…

Knowing how to apply it around someone’s lifestyle, diet history, and relationship with food?

That’s my specialism.

I’ve spent years studying it, working with real people and obsessing over both sides of the equation.

That’s what I wanted at Currys.

And that’s exactly what we’ve built PHF around.

I suppose I’m the old-school nerd I was hoping to find that day.

Except my subject is nutrition.

I’ve got private coaching spaces opening in September.

No bolted-on nutrition service…

Actual specialist nutrition coaching.

Message me the word “Chat” if you’d like some more information with absolutely no pressure to join us.

Just a nice relaxed conversation about how I could potentially help you 🙂

“The perfect coach lifestyle”

5am wake up, meditation, journalling, perfect breakfast, sunrise run, and meal prep all lined up for the day.

It looks lovely on Instagram.

There’s just one problem.

It isn’t real life for most people.

The people I coach are getting kids ready for school…

Trying to make a 9am meeting…

Running businesses, working shifts, and looking after families.

Sometimes they barely know what the next hour looks like, never mind their perfectly optimised 12-hour routine.

And I have a big opinion on this.

Because when someone struggling with their weight loss sees this content…

Do they really feel motivated?

Or do they think: “No wonder I can’t do this, my life looks nothing like that”

That’s the bit I think the industry misses.

Because I’m a nutritionist and my nutrition isn’t perfect either.

I eat chocolate, my plans change, my food sometimes gets thrown together, some days are organised, some days aren’t.

And I’m still healthy, in good shape, and able to manage my nutrition.

Because that’s what real life nutrition actually looks like.

Good coaching shouldn’t make you fit the coach’s lifestyle…

It should make the strategy fit yours.

Your work, family, social life, stresses, responsibilities and your starting point.

We can improve things, of course we can…

But we have to start with where you actually are.

That’s what “meeting people where they’re at” actually means.

Not lowering standards or making excuses…

Understanding the person first, then building a realistic framework that moves them forward.

Without it collapsing the second real life happens.

That is very different from “We’ve all got the same 24 hours in a day”

I hate that saying.

Try telling that to someone who has just had an argument with their boss, is late to pick the kids up and still has to figure out what they’re having for tea.

You don’t need to live like an influencer to get an amazing result.

You need a realistic strategy, consistency, and coaching that actually understands you and your life.

You don’t need patronising by some young coach who hasn’t got a clue about real life… (Sorry, I said it) 👀

I have spaces opening in September to work with me…

If you want some real help this side of Christmas, drop me a message, let’s talk 🙂

6am… this is what my mornings actually look like.

Coffee, laptop, client morning updates, and mapping out their day ahead.

No yoga, no ice bath, no 6am journalling.

And no perfectly arranged breakfast bowl before I casually head off for a sunrise run.

Just coffee and work.

And I’m absolutely fine with that.

Because this is real life.

And that’s exactly what I coach my clients around.

Most people don’t have two hours every morning to optimise their lives.

They’ve got kids to sort, work to get to, meetings, deadlines and stress.

Real life is messy.

And this is where coaching has to be realistic.

I’m not interested in showing my clients some perfect lifestyle and expecting them to replicate it.

I’m interested in understanding their life.

And building their nutrition and fat loss strategy around it.

That’s what I was doing here at 6am.

Reading client feedback…

Spotting problems early…

Adapting strategies where needed…

And actually coaching people.

Not waiting seven days for a check-in form to tell me something went wrong last Tuesday.

You don’t need a perfect life to get an amazing result.

You need a strategy that works inside the life you actually have.

That’s what we do here at PHF.

I have private coaching spaces opening in September for people who want to work with me personally.

If you’re ready to do this properly before Christmas, drop me a message.

I’ll show you how to get the result you want without thinking you have to live some fake Instagram life to get it.

Real coaching for real people only 🙂