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AB Transformation Training

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AB Transformation Training

Online Coach helping Busy Dads 30+ drop 15–25lbs without living in the gym. Build strength. Lose body fat.

Lead your family from the front.

📩 Message “MAN” if you want details.

22/08/2026

You don’t have to feel motivated

You don’t have to feel confident

You don’t have to feel energised

You don’t even have to feel happy

You can do it sad 😢
You can do it angry 😤
You can do it heartbroken 💔
You can do it miserable 🙁
You can do it excited 😝
You can do it tired 🥱
You can do it confident 😎
You can do it discouraged 🫤

Just DO IT ANYWAY.

Because the version of you you want to become isn’t built on the days when everything feels easy

It’s built on the days when you really don’t feel like it…

…and you do it anyway

Stop waiting to feel like getting your s**t together

Get up
Train
Walk
Eat well
Do the work

Your feelings don’t have to come first

Your actions do

21/08/2026

There’s a lot of things I want to give my kids

A good life
A happy childhood
A strong example to follow
And memories they’ll carry with them forever

But more than anything, I want to give them my time

Because one day they’ll be grown

The toys will be packed away
The little voices will change
The cuddles will become less frequent
And these ordinary days will become memories

So I’m trying to slow down and actually live them

The messy days
The loud days
The exhausting days
The days where I’ve got a million things to do

Because these are the days I’ll wish I could have back

And if there’s one thing I hope my kids remember about their childhood…

It’s that Dad was there

❤️

These are the days that never die

19/08/2026

One of those little moments that probably won’t seem like a big deal one day…

But right now, it’s everything ❤️

A morning doggy walk
Maddie on my shoulders
The sun shining
No rush
Just me and my little girl enjoying some time together

These are the moments I’m grateful for

And honestly, they’re a big part of why I want to stay fit and healthy

Not just to look better in the mirror

But to have the energy to run around with my kids
To carry them when they’re tired
To go on adventures
And to be there for all the little moments in between

Getting in shape isn’t about missing out on life

For me, it’s about being fit enough to enjoy more of it ❤️

Grateful for mornings like this

18/08/2026

43 DAYS IN 🔥

And now there’s an even bigger target…

I’ve officially booked the photoshoot

📸 Saturday 12th December 2026

When I started this 74-day birthday transformation, the goal was simple

Get myself into the best shape I’ve been in for my 43rd birthday

43 days in, the difference is starting to become pretty bloody obvious

Smaller waist
Less stomach
More shape through my shoulders and back
And feeling a hell of a lot better about myself

But I’ve decided I don’t want to stop on my birthday

September 19th will mark the end of the 74-day challenge

But it will also be the starting point for the next phase

Because I’ve decided to turn this into something bigger

🔥 DAD BOD TO PHOTOSHOOT 🔥

A 15-week transformation for busy dads who are ready to finally get rid of the dad bod and feel confident taking their shirt off again

The programme starts Monday 31st August

And there’s a very real end goal

📸 Saturday 12th December — PHOTOSHOOT DAY

I’ve already had 4 existing clients secure their places

So there are just 6 spaces remaining

10 DADS
15 WEEKS
1 PHOTOSHOOT

We’ll start together
We’ll transform together
And then we’ll all step in front of the camera together

No crash diets
No stupid detoxes
No trying to lose as much weight as possible as quickly as possible

Just

LIFT
SLEEP
EAT
REPEAT

And keep doing the boring things consistently

These photos are only Day 43 of my own journey

I’m excited to see what Day 74 looks like…

But even more excited to see what I can achieve by December 12th

And then help 10 other dads do the same

If you’re a busy dad and this sounds like something you’d want to be part of, send me a message and I’ll send you the details

I want everyone signed up and ready to go before we start on Monday 31st August

Dad bod → photoshoot

This is only the beginning 👊

17/08/2026

I used to think getting in shape meant being perfect

Perfect diet

Perfect training

Perfect routine

Never missing a workout

Never eating the “bad”food

But real life doesn’t work like that

Especially when you’re a dad

Some days you’ve got loads of time

Some days you’re juggling work, kids, family and everything else

Some nights you barely sleep

And sometimes you just want pizza 😂

That doesn’t mean you can’t get in great shape

You just need a plan that fits your actual life

For me, that means lifting 3–4x a week, prioritising protein, getting my steps in, eating mostly good food and not beating myself up when things don’t go perfectly

That’s the same approach I use with the dads I coach

Because getting in shape shouldn’t mean missing out on the life you’re trying to get in shape FOR

You don’t need to be perfect

You just need to be consistent enough, for long enough 👊

14/08/2026

LESS THAN 24 HOURS HOME…AND BACK TO WORK 💪

Jordan’s first session back after his family holiday

He’d been away, enjoyed his time with the family, got home less than 24 hours ago… and today he was straight back in the gym for a back & delts session

No waiting for Monday

No “I’ll start again next week”

No trying to make up for the holiday with hours of cardio

Just back to the routine

And this is why I’m so excited for what comes next…

Jordan is officially the first person to commit to my 15-week Dad Bod to Photoshoot Transformation

15 weeks
One goal
Photoshoot: Saturday 12th December

He’s putting in the work now to build the physique he wants to take into that photoshoot

This is what commitment looks like

You don’t need to be perfect

You don’t need to avoid holidays, meals out or time with your family

You just need to be able to get back to work when real life happens

Let’s see what 15 weeks can do 👊🔥

03/08/2026

DAY 28 OF 74

Not where I want to be

But I’m definitely not where I started

This week the scales haven’t moved as much as I’d have liked

But I’m starting to notice the difference in the mirror and I’m definitely starting to feel the difference too

There are days I’ve been tired
Days I’ve wanted to skip the workout
Days where the scales haven’t moved

But the goal was never to be perfect

The goal was to keep showing up

28 days down
46 days to go

Let’s see what’s possible by my 43rd birthday

If you’re waiting until Monday, until the kids are older, until work calms down

Start anyway

Progress comes from consistency, not perfect conditions

👊 Follow along for the rest of the journey

01/08/2026

9 years ago today, I married my best friend ❤️

Looking back through these photos, I realise they don’t just tell the story of our wedding day. They tell the story of everything we’ve built together since

We’ve become parents, faced challenges we never expected, celebrated milestones, supported each other’s dreams, laughed, cried, survived on caffeine and very little sleep, and somehow found a way to keep choosing each other through it all

Watching you become the amazing mum you are to Eddie and Maddie, and seeing you have the courage to step into what you were always meant to do, has made me even prouder to call you my wife

Thank you for believing in me, for loving me, and for being the heart of our family

Happy 9th Anniversary, Emz ❤️

Here’s to everything we’ve shared…and everything still to come….

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