Soul Sports

Rachel Atherton wins the MTB World Championship Downhill title in South Africa, 5 years on from her previous World Title win in 2008.

Rachel said “It hasn’t sunk in yet, I’m exhausted, I was wondering if I’d ever win this World Championships again but I so wanted those stripes. In the middle section the crowd were roaring and I was just saying to myself, dig, dig, dig. So I dug!”

http://athertonracing.co.uk/2013/09/02/rachel-atherton-wins-2013-world-championships/

Rachel Atherton wins 2013 World Championships « Manon Carpenter has both strength and technical ability in spades so expectation was high but she crashed in the top section which left her 34 seconds back at split 1.

Last chance to win a new set up courtesy of Ride Snowboards UK Team and K2 Skis...head over the The BRITS page to enter

The BRITS The BRITS - The British Snowboard & Freeski Championships. Plus the Indoor Champs. www.britssnow.com

Burton Snowboards had some pretty big announcements today. Read Jake's response and see the original release on page 2. Focusing on their core business... seems like a common theme with brands/business at the moment. http://business.transworld.net/113535/features/burton-overhauls-corporate-structure-pulling-out-of-the-program/

Burton Snowboards Timeline (33374) Burton 1977 (33374)

The BRITS packages are GO! From £279 for accommodation, lift pass and festival wristband, for more information check out http://the-brits.com/

Brits | Packages The BRITS 2013 is sold as a Festival package which includes The BRITS Wristband with access to Apres Sessions, Club Nights & Resort Discounts.

Wham Bam Thank You Jam - www.the-brits.com/indoor

Brits | UK Indoor Champs There's no denying that UK shredders love a good ol' jam session and what better than a brand new format to quench that thirst. The British Indoor Championships will return on September 22nd with the new Wham Bam Thank You Jam. The innovative format will put shredders through their paces in a ride t...

For all you powder heads out there - the new Jeremy Jones trailer is officially out... http://www.tetongravity.com/films/jeremy-jones-further/

Jeremy Jones' Further Award winning producers Teton Gravity Research are pleased to announce the production of Further, the second installment in the Jeremy Jones trilogy, Deeper, Further, Higher presented by O'Neill.

RIP Nelson
http://www.snowboardclub.co.uk/news-11784.html

Thought we'd post some photos from the Alpine Arc'ademy in Chamonix this past weekend. If you were there and have any of your own, we'd love to see them! http://arcteryx.com/Article.aspx?EN&article=Arc-teryx-Alpine-Arc-ademy

The Soulsports AW12 press days are on 2 + 3 May @ St. Martin’s Lane Hotel, London (9am – 6pm)

We will be showcasing the new sports & lifestyle collections (men’s and women’s) from Arc’teryx and O’Neill, plus introducing a new Swedish eyewear brand Monokel.

Arc'teryx Equipment just opened a new women's only store in Shibuya, Tokyo, check out the pictures...

Nuttallii is the Latin name for the floral emblem of British Columbia, the Dogwood flower.