Kickasswomen

Kickasswomen

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Online Fitness & Nutrition Coach for Midlife Women

We provide fitness and healthy eating courses for all fitness levels and ages and help you find the confidence to set new goals and achieve them

13/07/2026

What often gets missed when one considers taking on coaching to lose weight and get stronger is ho it can change all aspects of your life.

Kickass coach, Ruthie’s client of the week is Emma Pryor who has achieved significant body comp changes but a lots more besides …

My client of the week is Emma P. Not for the usual celebrations of weight loss and fat loss (although that’s what we are focused on for this phase), more the way that starting the programme seems to have empowered her to take control of her life - setting boundaries at work, making commitments that mean she achieves what she wants in her life and really sticking to them. I remember that first call I had with Emma and she’d had a really s**t day as she’d not really spoken to anyone all day as a self-employed, working from home woman and very unmotivated to work out at home. And we spoke about maybe using ‘going to the gym’ to change up that working from home slump...she’d realised she needed something to change, a shift. Mood follows action. Clear example of setting yourself a strategy, trusting the process and taking responsibility.

Photos from Kickasswomen's post 12/07/2026

The Kickass Midlife Method is about a lot more than just changing what your body looks like.

It’s about transforming your mindset - and muscles for life.

We’re looking forward to supporting our 7 Day Meno Belly Blitz for Summer women who kick off tomorrow.

Comment MB7 for last remaining places

12/07/2026

As a midlife women with a successful career, we're all so damn good about being efficient and juggling it all.

And yet this very efficiency could not only be contributing to your fat gain ( and NO!!!! I'm not talking about cortisol...this is such a misleading thing in menopause).

Not only this it could be contributing to your overwhelm.

Take me for example, I used to have 3 or 4 jobs I'd feel pleased with ticking off in one walk to the supermarket - drop something off, write a post, film something, go shopping...

When actually it meant I had no time to breathe and just be. Emma Thompson, the actress recently talked about the need for 'fallow' time. And I agree with her.

And then if you're so damn efficient at doing 5 or 6 jobs meaning that you have even longer to sit in the office and work, this directly impacts the energy that you burn just in moving around. Which burns FAR more than an exercise session.

Find out more about why I champion being more inefficient in midlife for your health and wellbeing over on the Kickass youTube channel.

Comment YouTuBE and we'll send you the link.

Photos from Kickasswomen's post 11/07/2026

Not much has changed in my body shape since peri menopause and post menopause.

I don’t live on salad leaves and water. I strength train 3 x per week. I drink alcohol. I don’t take supplements.

The biggest thing I see holding women back from creating change is an all or nothing mindset and a fear of failure ..

But understanding your mindset and more about how you build muscle and decrease body fat in midlife is the gateway to feeling free of the anxiety and constant noise around body confidence and feeling energised and happy in your own skin!

My FREE challenge to help you gain these insights start Monday. Comment MB7 below to learn more

10/07/2026

It's hot out there! And there is nothing better than a delicious salad packed with enough protein, carbs and fats to ensure it fills you up.

My faves are Spicy Papaya Salad with the crunch of peanut, the zing of lime and fresh mint.

Or Halloumi grilled on the bbq, the saltiness of the cheese off set with sweet juicy mango.

Or the cooling taste of watermelon matched with the salty nice of feta, black olives and mint.

Comment FAST for my free recipes for midlife women.

Photos from Kickasswomen's post 09/07/2026

Just me…?

What have I missed?

09/07/2026

Two reasons …
1. You’re eating a salad that belongs in Berni inn from the 1990s. A salad is not a garnish of iceberg lettuce and a few tomatoes.

Eat like that and no wonder if you find salads boring and end up overeating the rest of the day. Yuck.

2. Or you eat a salad covered in creamy dressings and you don’t add protein and slow release carbs.

Treat your salad as you do the rest of your main meals, add a source of protein, slow release carbs and healthy fats.

I’d add chicken or fish to this one for a super healthy and delicious hot.

You’ll get recipes like this and exercises to follow in my FREE 7 day challenge Meno Belly Blitz.

8 spaces left. Comment MB7 for more details

08/07/2026

No, this is not a crazy ice cream diet that turns on a metabolic switch through added protein …

An ice cream is an ice cream, fat, carbs and a little bit of protein.

But that’s the point! What you can eat for your goals - say body fat loss and muscle gain is about your macro and overall call intake, with a consciousness around the balance of the glycemic index of your carb intake.

Therefore, if it fits your macros, have it. Don’t ‘save’ calories for it or ‘bank’ them.

Any ‘expert’ who advises this for midlife women has absolutely ZERO clue about the psyche and reality of midlife women’s lives or mindset around ‘diet’.

Nope, just eat it as part of your overall intake based on a balanced understanding of your nutritional demands for your goals.

So, you see there is NO reason to feel like you have to ‘wait’ to start a ‘health kick’ until after your holiday/birthday/friends55th/autumn/till hell freezes over…

It takes a complete overall of your mindset to understand the Freedom Formula™️ or our Method

But once you do, it will positively change your relationship with food, exercise and your body for life.

P.S I’ll be providing a little insight into this with my FREE 7 day Meno Belly Blitz Challenege starting Monday.

8 spaces left. To learn more comment MB7 below and I’ll send you some more info

07/07/2026

You know why you're not losing body fat?

It's not anything to do with what you think ...

It's not cortisol or your hormones, the snacking or the 'no time.'

It's your strategy.

If you're a midlife woman of this generation, the rubbish you've learned around weightloss - and let's not even go there on the fact that focusing on losing weight instead of losing body fat is just plain wrong anyway...means you're stuck in an all or nothing approach.

Your approach is about as unsatisfying as my analogy here of trying to squeeze rubbish limes for a margarita.

Just stop. Learn a method that actually works. Not just for 2 weeks but forever.

If you want to learn it more for yourself, I'm running a free 7 day Meno Belly Blitz challenge kicking off Monday 13th July for 10 women who are ready to train and eat smarter.

Comment MB7 below for more details and I'll send them over.

Photos from Kickasswomen's post 05/07/2026

Most midlife women think a ni**le, sore back or aching knee means they should stop training.

It doesn’t.

In fact, it’s often your body doing exactly what bodies do when you ask them to get stronger: adapting.

Recovery isn’t about stopping. It’s about changing how you train so your body can recover and come back stronger.

That’s the difference.

After coaching midlife women for over 15 years, I’ve noticed most women do one of two things: they either push through pain because they think they have to, or they stop exercising altogether.

Neither is the answer.

The women who get the best results adapt.

They reduce volume. Swap exercises. Prioritise mobility. Keep lifting if they can. Stay on top of their nutrition.

Last week I tweaked my back. Instead of stopping, I had a sports massage, reduced my running, kept strength training and went hiking.

I was meant to run a 50km race as training for my 100-mile race in the Alps, but after 7 miles I pulled out.

Not because I’d failed, but because protecting the bigger goal mattered more than finishing one race.

Your body composition journey is no different.

Niggles are part of training. They don’t mean you’re too old. They don’t mean your body is broken. They don’t mean you should wait until everything feels perfect before you start again.

The goal isn’t to avoid every setback.

The goal is to learn how to adapt without stopping.

Because if every ache makes you quit, your world gets smaller.

If you learn to adapt and keep moving, your body gets stronger—and so do you.

Like my client Julie,who has sprained her ankle but is focusing on her upper body and still keeping her nutrition on target.

As for me, of course it’s disappointing to not get those finish line feels…but there will be more to come. And the bonus? I bumped into Flo, one of my former clients who I’ve not seen for 8 years at one of the feed stations where I pulled out. 😊

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