I’m Tony Hayes, an ActionCOACH business coach. My goal is to help create 100 millionaires by the age of 60. We are in the business of ‘Edu-tainment’.
I provide proven systems for mastering your Time, Team and Money, building a profitable, saleable business that finally gives you your life back. ActionCOACH, formerly Action International, emerged as an overnight success in 1993 when Action’s founder Brad Sugars began conducting seminars and workshops for small to medium business owners throughout Australia and New Zealand. For the first time, th
ese business owners had access to hundreds of amazingly powerful, yet relatively simple and affordable sales, marketing and team building strategies that resulted in dramatic improvements in revenues & profit. Since that time more than 188,000people have attended Action’s popular seminars learning what over 9,800 past and present clients can now attest to… Appointing an ActionCOACH Business Coach can be the single, most effective profit making initiative any business owner can make in their business. Not only is the coaching system powerfully effective, it is also very affordable for most businesses. Action made the decision to franchise in 1997 after concluding the best way to service the needs of clients globally was to have local coached spread across the world. As well as being close to their clients, the coaches would be better able to relate to them as fellow business owners. Action is now represented in 18 countries around the globe, has more than 700 Licensed Coaches and is the World’s Number 1 Business Coaching Team. Our Vision: “World Abundance through Business Re-Education”
ActionCOACH Business Coaching is a team of committed, positive and successful people who are always striving to be balanced, integral and honest. We work within out “14 Points of Culture” to make sure that everyone who touches, or is touched by the ActionCOACH team, benefits greatly and in some way moves closer to becoming the person they want to be and achieve the goals they want to achieve. We work in co-operation with all those who believe they are out competition. We educate ourselves, our clients and all those with whom we work, while we entertain them and create a fun learning environment. We educate our clients in world class marketing and business development techniques using audio, video, CD’s, simple workbooks, workshops, seminar formats and other technologies. Our products and services are of the highest quality, value for money and whether sourced from within or externally always add the most value and use the latest and most effective training methodologies available. ActionCOACH Business Coaching’s clients, whether they are small, medium or large in size, have a desire for us to help them in achieving their goals. Our clients are forward thinking, willing to learn and grow, and are willing to work as a team player in the development of an organization of ‘People’. Our clients are selected more on attitude than size and they want to work with us because we understand people are important, systems should run a company, we offer the most practical, most applicable and fastest strategies of growth and most importantly because we mean what we say. We give ordinary people extra-ordinary opportunities to have a more abundant life.
02/09/2026
A local MD came to me with a problem that almost every scaling business owner in Northern Ireland faces:
"Tony, my revenue is up 30%, but I'm working harder than I was five years ago. I can't keep this pace up."
When we audited his calendar, we found too many hours a week spent reviewing routine quotes, approving minor purchases, and stepping in on customer service calls.
He was proud of his high standards, but those high standards were smothering his management team.
We introduced one rule:
Any decision under £500 no longer requires MD sign-off if it fits our core standard.
Within 30 days:
• He reclaimed hours of strategic time per week.
• His team felt trusted and performed better.
• Revenue kept growing, but his stress levels plummeted.
Are you holding your business back by holding onto control?
DM me, and we can chat.
27/08/2026
Fixing Your Customer Retention Bottlenecks Before Q4.
As we approach the final quarter of the year, now is the time to ask: Is your business running you, or are you running your business?
In my 22 years coaching business owners across Northern Ireland, the biggest growth bottleneck is rarely a lack of hard work; it's a lack of leverage in systems and team authority.
If you want to:
• Stop dealing with daily customer complaints.
• Train staff to take real ownership.
• Increase profit margins from existing clients.
Let's talk.
Tag a fellow local business owner who is preparing their business for Q4 growth, or send me a DM to book a quick alignment chat.
18/08/2026
Case Study: How one local NI business added £40,000 to their bottom line, without spending an extra penny on advertising.
When this client came to ActionCOACH, they were convinced they had a "marketing problem." They wanted more leads.
When we audited their numbers, we discovered something: They were losing 25% of their client base every year due to poor post-sale follow-up and slow response times.
We shifted their strategy:
✅ Created a proactive 90-day post-sale customer check-in routine.
✅ Built a formal referral reward program for happy clients.
✅ Trained staff to spot upselling opportunities naturally.
The result within 6 months?
• Retention rate jumped from 75% to 88%.
• Referrals increased by 40%.
• Net profit increased by over £40,000 without increasing marketing spend.
Customer experience isn't a soft metric. It is direct profit.
Ready to find the hidden profit in your existing business? Send a direct message to book a discovery session.
14/08/2026
Quick Friday question for Northern Ireland Business Owners & Directors:
What is the main thing holding you back from letting your team resolve customer issues completely independently?
A) Fear of financial cost / giving away too much.
B) Lack of trained staff / skills gap.
C) No documented processes or clear guidelines.
D) Honestly...I just prefer controlling it myself!
Drop your answer (A, B, C, or D) in the comments or drop me a message.
05/08/2026
Over 21 years of coaching Northern Ireland business owners has taught me one universal truth:
The most exhausted business owners aren't the ones working hard - they're the ones trapped doing the exact same jobs twice.
A couple of years ago, I coached a local managing director who was working far too many hours. Half his evenings were spent answering customer emails about delayed quotes and minor mistakes.
He thought he needed better staff.
What he actually needed was a simple customer communication system.
We implemented a quick automated update system and empowered his front-of-house team with a clear solution checklist.
The result? Complaints dropped by c70% in 30 days. But more importantly, he got his Tuesday and Thursday evenings back with his family.
When you fix your customer systems, you don't just protect your reputation; you buy back your personal life.
Are customer complaints pulling you back into daily operations? Let's talk.
02/08/2026
After coaching hundreds of business owners, I’ve noticed something.
The happiest business owners aren’t necessarily the wealthiest.
They’re the ones whose businesses give them choices.
Choice over:
✔ their time
✔ the people they work with
✔ where they invest
✔ how they spend their lives.
Money is important.
Freedom is priceless.
And that’s why I coach.
What would having more financial freedom allow you to do that you can’t do today?
29/07/2026
What Does Financial Freedom Mean to You?
For some business owners...
It’s retiring early.
For others...
It’s taking six weeks off each year.
Or paying off debt.
Or investing for the future.
Or simply sleeping better at night.
Profit isn’t the destination.
It’s the vehicle that helps you build the life you want.
One question I often ask my clients is:
“What is your business really here to give you?”
The answers are rarely just about money.
Finish this sentence...
“My business gives me the freedom to __________.”
23/07/2026
Years ago, I coached a business owner who was convinced they couldn't increase prices.
We tested a modest increase with one part of the business.
02/09/2026
27/08/2026
18/08/2026
14/08/2026
05/08/2026
23/07/2026
09/07/2026