Founded in 2014 by Sarah Swainsbury - former overweight mum of two turned bikini athlete and fitness coach.
💪🏼 Fitness coach since 2014
✨ Founder of The FITMum Hub
⭕️ Business mentor with the OFB
📈 Fitness • Business • Dream Life
Building stronger bodies, better businesses and a life worth talking about 🚀 I know what it’s like to juggle real life while trying to stay consistent, which is exactly why Celebrity Circuits exists!
31/08/2026
New month. New week. Fresh start ✨
And if you need a little more structure to help you actually stick to that reset… my 6 Week September Reset starts next Monday 7th 👀
DM me RESET for the deets or head to the link in my bio 💖
30/08/2026
Fabulous tasting menu experience at BOWLEYS ✨
(with the wine pairing obvs 🍷😏)
27/08/2026
🚨 THE 6 WEEK SEPTEMBER RESET IS HERE! 🚨
Summer was fun.
The BBQs. The holidays. The ice creams. The wine. The kids being in your face approximately 97% of the day 😂
But if you’re currently thinking…
“Right. I am SO ready to get myself back into a routine.”
This is for you 👀👇🏼
My 6 Week September Reset kicks off 7th September and it’s designed to help you get your fitness, nutrition and routine back on track WITHOUT suddenly trying to become a completely different person overnight 🙃
For 6 weeks you’ll have:
💪🏼 A training plan to follow
🍽️ Personal calorie & protein targets
📲 Accountability & support from me
💃🏼 A group of women all doing it alongside you
🧠 Help building habits that actually work around REAL LIFE
No detoxes.
No cutting out carbs.
No trying to undo your entire summer in 10 days 😂
Just 6 weeks of structure, consistency and getting back to feeling like YOU again.
✨ 6 weeks - £149
📅 Starts 7th September
I already had a bunch of you put your hands up when I teased this last week… so HERE WE GO 😏🔥
Want in?
Head to my bio or DM me “RESET” and I’ll send you the details 💌
26/08/2026
Apparently 100+ of you actually wanted a proper update on my progress 🥹 so here we goooo…
So… 2 months until prep starts again - which is coming round FAST!
Which gives me another couple of months to do exactly what I’ve been doing since my last show which is Eat. Train. Grow.
Weight is going up (as it should be) BUT we’re keeping that increase nice and steady because I’d rather not give November Sarah an unnecessary mountain of body fat to shift 😬
(Basically, being in off-season hasn’t meant turning into an absolute animal 😂)
I still stick to one off-plan meal a week for the most part. Obviously it’s summer, life has happened, there’s been champagne, meals out and the occasional chicken wine 🍷😜
But the training - OMGGGG I am LOVING it.
Right now I’m literally walking into every session wanting to beat something. More weight. More reps. Better ex*****on. Another PB. And knowing I’ve still got a couple of months before the diet starts makes me VERY excited about what we can do in these final couple of months 💪🏼
I’m also keeping in 20 mins cardio 5x a week at the moment, and posing practice obvs remains non-negotiable because I refuse to get to prep and realise I’ve forgotten how to walk in heels again 😂👠
Soooo…. prep officially starts November 2026 🗓️
Which puts me on track to compete in a Masters-specific show at the end of April 2027 and I am SO excited to see what look we can bring this time.
Potentially with a completely different bikini colour as well… 👙👀
Until then, my only job for the next 2 months is to grooooow 🫡
You do NOT need to start again on Monday 👀
Had a takeaway Friday? Carry on Saturday.
Went out for drinks Saturday? Have a ‘normal’ breakfast on Sunday.
Missed two workouts? Just do the next one.
Went over your calories? Eat normally at your next meal.
It really can be that boring 😂
Because the problem usually isn’t the pizza, the night out or the missed workout... it’s the “well I’ve f*cked it now” mentality that turns ONE thing into an entire weekend/week/month off track 🫠
Basically you don’t need another fresh start - you need to get really bloody good at carrying on 💪🏼
And THAT is exactly what we work on inside The FITMum Hub.
We don’t do all-or-nothing, and we definitely don’t do perfect diets or waiting for next Monday.
We’re all about learning how to keep going and make fitness work around actual mum life.
Because the goal isn’t to never go off track... it’s to stop needing a dramatic restart every time you do 🙌🏼
When you’re ready, come and join us 💖
P.S. You get a 7 day free trial when you use link in my bio ✨
22/08/2026
Think I might have found my new Head of Marketing 🥹
My little Marnie absolutely melted my heart yesterday…
So I was chatting at home about The FITMum Hub and saying how bloody happy I am with what it’s becoming - I just want more mums to know that it actually exists and come and become a part of it (biz probs haha)
Didn’t think much more of it… until Marns disappeared upstairs then came back with THIS 😭
A full-blown marketing poster. Hand-drawn logo and everything 😂
“A very helpful fitness hub. You can train and learn all about strength. You can track your health and see your before and after. Come join the Celebrity Circuits squad!”
I mean… she’s nailed the brief 😂👏🏼
There are soooo many things I want to build with the Hub, but having my kids see me creating something I genuinely care about is pretty damn special ✨
So in honour of my new marketing department…
Come join the Celebrity Circuits squad! 😂💪🏼
Link in bio 💖