Decathlon Group

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📷 BlueCam Episode 3 - Rue Lepic

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A spot by the route became the best seat of the day 🙌

Stage 16 gave us the time trial.
The Fan Zone gave us the noise.

Flags up, phones out, voices loud, blue everywhere.
That’s why cycling hits different: anyone can join the moment right where the Tour passes by.

Just the riders, the route, and a crowd ready to make every effort louder 🚴‍♂️💨

Someone found the BlueCam on our team bus 📸

Turns out, it had a pretty good view of Stage 1: 
Fans already in Tour mode.
Barcelona looking unreal.
Blue flags everywhere.
Bikes ready, poised for their riders.
Staff locked into every detail.
Warm-ups, last checks, race faces ON.

Then the road, the noise, and the first real kilometres 🚴‍♂️

BlueCam’s first roll is in ☝️

Yesterday, we see 8 riders on TV 🚴
We should also see the other 48.

Mechanics, soigneurs, cooks, drivers, performance staff.
On the road for 3 full weeks with our .

They fix, they feed, they drive, they plan. Every day. Far from the cameras.
Hats off to them. Or should we say: caps off 🧢💙

The Tour de France is on. And the whole team rides it together.

Barcelona just caught the blue fever 💙

One corner, then another.
One street, then the whole city.

The countdown to the Grand Départ is on, and our Decathlon team energy is heating up 🔥

Barcelona, we are sooo ready 🚴‍♂️

Fewer hassles, more riding. 🚲

Here’s a first look at our Bike Product Passport! We’re making bike ownership simple: scan a QR code directly on your bike to find spare parts, book repairs, buy accessories and more.
We believe cycling should be all about the journey, not the holdups.

Ready for a ride?

Coming to all new bikes over 16 inches in Europe in 2026.

Tick, tock, the summer clock is racing! ⏰📚

Before the school bells ring again, let's make every moment count. Dive into our sizzling summer sports campaign and let your kids discover a world of excitement before the next adventure begins 🏀⚽️🎾