09/07/2026
Here she is! Chilled Lemon 🍋, our newest Sumoring, ready to be yours.
Order online and we’ll ship your order the very same day, so you can cool down quickly during this new heatwave. ☀️🧊
An innovative reusable neck cooler which
gives you a comfortable personal cooling.
09/07/2026
Here she is! Chilled Lemon 🍋, our newest Sumoring, ready to be yours.
Order online and we’ll ship your order the very same day, so you can cool down quickly during this new heatwave. ☀️🧊
27/06/2026
One thing melted faster than this ice cream… our stock. 🍦😅
What a week it has been.
Thousands of Sumorings shipped.
Our Regular size sold out.
Our team surviving on iced coffee. 😅
But we’re restocking very soon. 🧊🙌
nhu Sophie Verjans 🫶🏼
📷 Zoë Kennof | Photographer Lore Laporte
ShopWeDo ✌🏻
27/06/2026
Life has been a little upside down lately. 🙃
Thousands of Sumorings shipped.
Our Regular size sold out.
Our team running on iced coffee. 😅
We’re restocking very soon. 🧊🙌
Have a sunny weekend!
nhu Sophie Verjans 🫶🏼
📷 .cosy.studio Taylor Mulakilwa
ShopWeDo ✌🏻
25/06/2026
Mini. Maximum cooling. ❄️
One of our most common questions:
“Is the Mini only for children?” Not at all.
Our Mini comfortably fits most adults up to EU size 38/40, as well as teenagers and children.
The closer your Sumoring fits your neck, the better the cooling sensation. 🤍🧊
24/06/2026
You really love Frosted Rose. 💗
Our Regular size is officially sold out.
Frosted Rose is still available in Mini, and contrary to what many people think, Mini isn’t just for children. It comfortably fits adults up to EU size 38/40 too.
📷 Zoë Kennof | Photographer
22/06/2026
Cool yourself, not the whole room. ❄️
Let’s be honest: cooling an entire house isn’t possible or affordable these days.
Instead, cool yourself.
Wear your Sumoring during the day, while working, studying or exercising, or even to help you fall asleep on warm nights.
For the best cooling effect, your Sumoring should be in direct contact with your skin.
🧊 Camille is wearing our Arctic Blue Mini
📷 Zoë Kennof | Photographer
21/06/2026
How did you sleep last night? 🌙
If the heat kept you awake, try cooling yourself instead of the whole room.
A cool Sumoring around your neck helps you relax, cool down and fall asleep more comfortably. ❄️
Beat the heat, even at night.
🤍 wearing a Snow White Sumoring
19/06/2026
Heatwave? We’ve got you covered. ❄️
Cool yourself, not the whole room.
Sumoring provides instant personal cooling without batteries or noise, helping you stay comfortable without relying on expensive air conditioning.
Beat the heat and thank us later. 👋🏼
🧊 Alpine Green Sumoring
📷 Zoë Kennof | Photographer
18/06/2026
Ready for another round of heat? We are!
Sport, work, study or sleep with our Sumoring neck coolers and beat the heat! 🧊☀️
📷 Zoë Kennof | Photographer emmaanajjar