20/08/2025
One year ago, Luckson stepped onto a beach carrying a very different version of himself. Overweight, unhappy, and stuck in habits that didn’t serve him.
Fast forward to today—he’s in Sri Lanka, 22kg lighter, confident, and enjoying a body he once thought was out of reach.
This wasn’t just about dropping weight. It was about regaining control, improving his mental health, and finding passion in pushing himself further than he ever thought possible.
He’s not the same man he was a year ago—and that’s exactly the point.
It all started with one decision.
The question is—where could you be in a year if you made the same choice?
📩 DM me “RESULTS” and let’s get started.
18/08/2025
Craig has dropped 18kg of body fat since January.
Craig’s an old school friend of mine – I’ve great memories of us jamming the keyhole of the biology lab with broken pens to waste class time and have a bit of craic. That friendship was actually a big part of why this process worked so well.
He’d worked with an online coach before, but struggled to form the kind of relationship where he could be fully honest when he was finding it tough. Coaching isn’t about handing out meal plans or workouts – you can google those. The magic happens when there’s trust, accountability, and real conversations.
Craig’s a dad of two amazing girls, husband to Lisa (who’s also smashing it right now), and has made big moves in his career. His physique was the last frontier. He was a talented footballer, but as life got busier the weight crept on, his energy dropped, brain fog set in, and stress piled up.
And let’s be clear – this wasn’t plain sailing. Work trips across America and Europe, weeks where the scales didn’t budge, times when life just threw everything at him. But Craig never folded. He worked incredibly hard, trusted the process, and when things got tough, he dug even deeper. That’s why the result is what it is.
Fast forward to now – his energy is through the roof, he’s sharper at work, and people around him have noticed the difference. We started with the simple goal of getting him confident for his family holiday this August. Week by week, 1–2lbs came off. Mission accomplished.
Now we’re into phase two – reverse dieting, building muscle over winter, and setting him up to look and feel even better next summer. At 37, Craig is lighter than in his prime footballing days and in the best shape of his life.
The only way is up.
If you’re a busy dad who’s ready to do the work like Craig, drop me a message and let’s chat about what’s possible for you.
13/08/2025
We’re getting better at this 📸
07/08/2025
Two photos. Same day.
One of me playing with my kids in the sun.
The other, sat in a dark office, getting work done.
Both are real.
But only one usually makes it to Instagram.
It’s easy to forget that what you see online is just a fraction of someone’s life.
Filtered. Cropped. Framed just right.
Whether it’s someone’s physique, their routine, or their lifestyle…
Don’t compare your beginning to someone else’s middle.
Or your tough day to their highlight reel.
And here’s a good one to remember:
If we all threw our problems in a pile, we’d probably take our own back.
Perspective is everything.
06/08/2025
Most men at 57 are winding down.
Greg’s just getting started.
CEO.
Dad of 3.
Travels all over Europe for work.
Still found a way to shred body fat and reshape his physique.
He’d been doing CrossFit and Hyrox for years…
But the look he wanted?
It wasn’t coming.
So we got serious.
✅ Dialled in his nutrition
✅ Tracked every key metric
✅ Stayed consistent through flights, meetings, and family life
Now?
He’s completed his fat loss phase.
We’re reverse dieting, fuelling performance, and ramping his metabolism back up.
Greg’s one of the most tenacious men I’ve ever coached.
He understands the rule:
Sacrifice now. Reward later.
That’s probably why he’s built the life he has.
And why he’s only getting better with age.
If you’re ready to stop guessing and start seeing results — message me “READY” and I’ll walk you through how we’d approach your fat loss.
01/08/2025
Martyn didn’t just lose 20kg.
He rewrote who he is.
This is a man who once told me:
“I just don’t have time to train.”
Back then, he was stuck in a loop:
➡️ Beers a few nights a week
➡️ Desk-bound, drained, drifting
➡️ Guilt creeping in — especially around being a dad
But deep down, he knew he had more to give.
So we started small:
✅ 3 sessions a week
✅ Simple food plan
✅ A structure he could actually stick to
Momentum built.
The belly shrank.
The confidence came back.
He got back on the rugby pitch.
Quit ni****ne.
Started learning Spanish.
Tried out for the Welsh touch rugby team.
And today — he’s just wrapped up his first ever photoshoot.
From low energy and self-doubt
To shredded, strong, and leading by example.
This isn’t just a fat loss win.
It’s a full identity shift.
And he’s not done.
His new goal?
🏉 Build muscle
⚡ Get more explosive
💨 Get faster for rugby
The best part?
We’ve only just scratched the surface.
Swipe to see what 20kg down actually looks like —
And if you’re ready to start your own version of this journey…
DM me “COACHING.”