Identity Project

Identity Project Coaching for the ambitious but exhausted. Rebuild life & business on your terms.

NEW: 💌 Reset Your Self | Guided Journal Letters ↓
https://journal.identityproject.online/

For the business owners who want to make it to 2027 and beyond… | Part 3/3Here’s what won’t last, and what will.Stacking...
26/09/2026

For the business owners who want to make it to 2027 and beyond… | Part 3/3

Here’s what won’t last, and what will.

Stacking discounts and bonuses to justify your price
→ Ask why you think you need them. What would happen without? Rewire that belief instead.

Chasing leads in DMs, believing the more you send, the more will bite.
 → Build realer relationships. The more aligned the connection, the more excited you’ll both feel about working together.

Running twenty projects at once, feeling scattered and overwhelmed.
→ Focus on one thing at a time to stay focused and aligned.

Offering the same rigid framework to every client
→ Just like you, your clients are tired of ‘the only way’. They want guidance built around them.

Doing everything yourself, staying drained and exhausted
→ Let go of the control. Automate what you can and onboard support.

This is post 3/3. Visit Annemiek | Identity Project™ to find out about part 1 and 2.

You don’t need to change everything today.

Save this post to redirect step by step and last until 2027 and beyond.

‘Start before you’re ready.’You’ve heard it. It sounds encouraging, motivational even.There’s truth in that. Action can ...
21/09/2026

‘Start before you’re ready.’

You’ve heard it. It sounds encouraging, motivational even.

There’s truth in that. Action can break through doubt. 
But there’s a detail this advice skirts.

Not feeling ready isn’t really about the thing you’re starting. It’s the pressure beneath it, keeping you trapped in doubt.

In psychology, we call these Drivers. Internal pressures, learned young, through what was consistently praised, punished, or ignored.

Maybe…
good wasn’t good enough, and you learned to make everything perfect. 
your feelings were called dramatic, so you learned to please others.
being useful was the only way you mattered, so you learned to keep yourself busy.
because it’s the only way to count.

Be Perfect. Please Others. Try Hard. These are just 3 of the 6 commands. They turned into rules. Rules you’ve lived by so long, they now just feel like common sense. 

Understanding which Driver dominates you answers why you don’t feel ready.

It’s not timing. It’s the pressure underneath it. The fear of what happens if you don’t follow your internal rules.

Take the quiz to find out yours
→ Which Driver keeps you trapped?

Comment ‘quiz’ and I’ll send you the link.

PS link’s in bio too 🔗

You won’t quit until you’ve saved six months of runway.
You rewrite the same email to make sure you’re not misunderstood...
18/09/2026

You won’t quit until you’ve saved six months of runway.

You rewrite the same email to make sure you’re not misunderstood.

You ask three friends their opinion instead of making the decision yourself.

You call it ‘just exploring,’ so it doesn’t count if it fails.

That’s not common sense. That’s a rule you learned young, still trying to protect you, and it’s keeping you trapped.

Which Driver (you call ‘common sense’) keeps you trapped? → Take the quiz to find out.

Comment ‘quiz’ and I’ll send you the link.

PS link’s also in bio

For the business owners who want to make it to 2027 and beyond… | Part 2/3Here’s what won’t last, and what will.Building...
15/09/2026

For the business owners who want to make it to 2027 and beyond… | Part 2/3

Here’s what won’t last, and what will.

Building an audience through endless freebies before you’re “allowed” to sell.
 → Find out what stops you from selling. What makes you think you need to keep giving before you’re allowed to receive?

Packaging your knowledge into someone else’s idea of a “signature framework.”
 → Stop copying guaranteed formats. Create products you’re excited to sell.

Feeding a scarcity mindset with discounts and bonuses
→ The sooner you value your own offer, the sooner your clients will too.

Letting AI be your second brain, hoping it’ll cure the fog and the self-doubt.
→ Trust your own thinking first. Use AI to support you, not replace you.

Adopting someone else’s speed; their timeline, launch calendar, or content plan.
 → Whether it’s slower or faster, trust your own rhythm. Your business should match your pace.

You don’t need to change everything today.

Save this post to redirect step by step and last until 2027 and beyond.

This is post 2/3. Follow Annemiek | Identity Project™ to not miss part 3.

For the business owners who want to make it to 2027 and beyond… | Part 1/3Here’s what won’t last, and what will.Trying e...
09/09/2026

For the business owners who want to make it to 2027 and beyond… | Part 1/3

Here’s what won’t last, and what will.

Trying every new framework that promises to convert.
→ Choose an approach that truly excites you. Stick with it long enough to see it pay off.

Comparing yourself to others and thinking you’re behind.
→ Adopt what inspires you, and partner up to collaborate.

Posting for visibility. Your business won’t grow on likes and followers alone.
→ Post to build trust and nurture your email list to sell.

Chasing credentials to feel more qualified 
→ Another course keeps you avoiding your self-doubt. Find out what makes you mistrust yourself.

Letting AI polish your words until you’ve forgotten what you want to say.
→ Dare to be raw and imperfect. People trust your own vocabulary more than AI’s.

You don’t need to change everything today.

Save this post to redirect step by step and last until 2027 and beyond.

This is post 1/3. Follow Annemiek | Identity Project™ to not miss part 2 and 3.

Exhausted from chasing every rule that’s supposed to guarantee a successful business? Time to find your own way.At Ident...
08/09/2026

Exhausted from chasing every rule that’s supposed to guarantee a successful business?

Time to find your own way.

At Identity Project I help you build the systems and structures that match your pace and brain.

Together, we’ll find an approach that lets you:
Do what lights you up.
Serve who you love.
Post in your own words.
Create products you’re excited to sell.
Build freedom to travel or enjoy life offline.

Ready for a life and business that make you feel alive? Follow Annemiek | Identity Project™.

Photos by .cc

Life isn’t a linear path. Identity is fluid, not set in stone.Play, experiment, explore, and allow yourself to change. S...
06/09/2026

Life isn’t a linear path. Identity is fluid, not set in stone.

Play, experiment, explore, and allow yourself to change.

Save the reminder you most need right now.

We’re trained to adopt the idea that success means big numbers and achievements. But what if you could give it your own ...
03/09/2026

We’re trained to adopt the idea that success means big numbers and achievements. But what if you could give it your own definition?

Screenshot this template to sit with this question: what does success truly mean to you?

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