BUFF

18/09/2026

Inside Sami’s camera roll during the Alps Divide. Raw, unfiltered, brutal.

1,035 km. 30,092 m of elevation gain. 5 days, 16 hours and 8 minutes.

Starting in Nice, where the Tour de France Femmes had just delivered one of its most impressive finishes, Sami headed into the Southern Alps, through landscapes that felt wilder than anything she could have imagined. Stunning mountains, hike-a-bikes to reach the best places, fast and curvy descents, and a well-earned coffee stop in Chamonix, her hometown.
And then, finally, finishing at Lake Léman to call it mission accomplished ✅.

1st woman. 👸 11th overall.
What a ride. Congrats, Sami Sauri!

16/09/2026

90 miles in Yosemite. 60 miles through Germany’s Black Forest. One pair of socks put to the test. 🧦⛰️

We love seeing our products out in the wild, but there’s something special about a review that really puts them through their paces.

GearJunkie tested our CoolNet™ Socks across long days, high mileage and 90°F+ temperatures, highlighting their breathability, comfort, durability and versatility.

Real miles. Real conditions. Real feedback. And we couldn’t be happier with the result. 💛

👇 Read the full GearJunkie review: https://ow.ly/cA1u50ZBOez
👇 Discover the CoolNet™ Socks: https://ow.ly/Yoz750ZBOeA

BUFF got into the socks game, and we put them through rigorous testing.

14/09/2026

Every National Park brings a different adventure.

Designed in collaboration with Gretchen Leggitt Art creator of Hydrascape Stickers our National Parks Collection celebrates some of North America's most iconic landscapes.

This year, the collection grows with two new additions: Banff and Grand Teton. 🏔️👀

Which one are you taking on your next adventure?

Discover the collection on our website 👇
https://ow.ly/rxcq50ZwZQJ

09/09/2026

Choosing the perfect Merino starts with knowing what you need. 🐑🍂

Cool mornings or freezing adventures? Lightweight or maximum warmth? Our Merino range offers different weights and levels of protection, so you can find the right one for the conditions ahead.

As temperatures start to drop, now is the perfect time to find your match.

👇 Discover our Merino guide and find the right one for you: https://ow.ly/m24r50ZAqCE

07/09/2026

Hiking season is calling. 🥾🍂

As the temperatures start to drop, it’s time to gear up for more days on the trail.

Made with Merino wool, our Merino Socks naturally help regulate temperature and manage moisture and odor, with light cushioning for comfort mile after mile.

Ready for your next hike?

👇 Discover BUFF® Merino Socks: https://ow.ly/o30p50ZArGe

04/09/2026

Don’t just take our word for it. 👀

Here’s what our community has to say about their BUFF® favorites products. 💛

Discover our new collection here 👇
https://ow.ly/I0w850ZIJpM

02/09/2026

Back to school ready? 🎒🍂

New routines, new adventures and a new season ahead.

Get everyone ready for what’s next with BUFF® essentials made for everyday adventures, from the classroom to the outdoors.

🍂 Discover our new Fall-Winter Collection: https://ow.ly/Tyqt50ZAliZ

Ready, set, back to school!

31/08/2026

That day Amanda Basham finished 11th women at UTMB Mont-Blanc 🥹 after 24h18, a solid day in the books, congratulations!! 🚀

29/08/2026

A little video from last night at the Les Contamines Cheering Zone!! 📣🤝🔥 UTMB Mont-Blanc