Sports Business Research Academy

⚽📊 FC Schaffhausen, a Swiss football club with a rich history, is currently undergoing an organizational transformation fueled by new investment and heightened ambitions. In light of their search for a new CEO, I have outlined my thoughts for how leadership could navigate these challenges and capitalize on this new chapter:

Repositioning a Historic Football Club: Strategic Challenges and CEO Priorities for FC Schaffhausen FC Schaffhausen, a Swiss club with a rich history, is currently undergoing an organizational transformation fueled by new investment and heightened ambitions. In light of their search for a new CEO…

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🥊 #boxing at the #theater 🏛️ What a fantastic idea by @swissproboxing 👏 Truly enjoyed the view and the event. We will have to create a similarly cool aesthetic for our all-female Muay Thai tournament! #combatsports #boxing #muaythai #sportspromotion #entrepreneur #thaiboxen

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🥊🏛️ Tonight’s entertainment “Boxen statt Theater” by @swissproboxing with @angelotheone_ defending his title. Definitely a fantastic venue to hold such an even! ✨ #boxing #combatsports #muaythai #promotion

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🥊 Here we go! I’m organizing an all-female #muaythai #tournament 🏟️ Spread the word and get in touch 🙌 #promotion #combatsports #entrepreneur #thaiboxen #boxing

🏟️ Sensoryscapes in Swiss Ice Hockey Arenas: Enhancing the Spectator Experience at HC Ambrì-Piotta Games

Read the research article here: https://journals.library.brocku.ca/index.php/jess/article/view/5006

🏒🥅 How EHC Olten's Club Brand Influences the Sky Swiss League Brand: An Empirical Study in Swiss Ice Hockey

How EHC Olten’s Club Brand Influences the Sky Swiss League Brand My current research examines how the Sky Swiss League, Switzerland’s second-tier professional ice hockey competition, can enhance its brand identity, strengthen fan engagement, and increase its rel…

🏒📚📈There’s something special about lower hockey leagues like Switzerland’s Sky Swiss League—raw entertainment, devoted fans, & unpolished charm. With SIHF aiming to reposition it, here’s a high-level analysis of the league 👉

Repositioning the Sky Swiss League: A Brief, High-Level Analysis Note: While I truly enjoy watching the highest tiers of professional ice hockey in Europe or North America, I also have a deep appreciation for the lower tiers, such as the Sky Swiss League in Swit…

🏟🎮 Learn how the metaverse is transforming fan engagement for spectator sports. The following article dives into the strategic integration of the 8 Ps—product, price, promotion, place, people, process management, phygital evidence, and personalization—to create immersive virtual experiences.

Spectator Sports and the Marketing Mix in the Metaverse After having empirically examined the dimensions of perceived value that influence a sports fan’s intention to adopt a metaverse experience, I decided to write an article that discusses how t…