WEMountain

Meet Ben Richards our Safety Angel🏔️✨

FIS Freeride World Champion 2026, FWT Champion 2026, 3rd overall FWT 2024.
All the way from New Zealand, Ben is currently riding through his home winter down under, while we’re heading into summer here in the Alps ❄️☀️

From world tour podiums to everyday lines, he knows that performance goes hand in hand with awareness, preparation, and safety.

Thank you, Ben, for using your voice and experience to inspire a safer approach to mountain sports.
We’re proud to have you as one of our Safety Angels.

Get 20% of your courses with the code SAFEWITHBENR 👉 w3mountain.com

Winter just landed in New Zealand. 🇳🇿❄️

New season, new snowpack, new risks. Knowing the mountain is part of the ride, and great lines always start with a good plan, not just good conditions.

Whether you’re chasing NZ’s opening weeks or dreaming about the next one wherever you are, the prep work looks the same.

📍 Heading south for the season? Or building your knowledge before the next storm hits?

Prepare yourself. Train online with WEMountain. 🔗 Link in bio.

POWDER ALERT 🚨

The Andes are getting buried in fresh snow right now, and we’re stoked!❄️

Deep days like this are exactly why we ride, but fresh snow also means changing conditions and higher avalanche risk.

So before you drop in, take time to brush up with our safety online courses (link in bio) 🏔️
Stay stoked, stay safe.

Who’s heading to Chile this week? 👇

Faster, Higher, Stronger, Safer, Together.
Freeride becoming an Olympic sport is so much more than a big announcement, it’s a historic shift for our entire community.✨

A discipline born from freedom, creativity and committed risk-taking is now stepping proudly through the front door of the Games.

Huge congratulations to all the athletes, organizers and partners who carried this dream over so many years and massive respect to the Freeride World Tour leadership and teams.🙌

Your vision, perseverance and courage to believe in what seemed impossible have changed the history of our sport.

With this recognition, a new chapter begins: one where education and prevention are no longer a “nice to have”, but a core pillar of freeride.

This is about protecting athletes, reducing accidents, respecting our environment, and above all preserving that unique space of wild freedom and play that we all cherish.🏔️

Risk will always be part of freeride and part of any true achievement but through education, proper training and a genuine “safer together” mindset, we can dramatically reduce that risk while keeping the essence of the sport alive.

That’s the major challenge for WEMountain, as official training partner of the Freeride World Tour, and we’re incredibly proud to help carry that responsibility with the whole freeride community.
A fantastic journey lies ahead to keep this sport shining, inspiring, and bringing more and more skiers into this extraordinary adventure.

Bravo to everyone and now it’s our turn to play: Faster, Higher, Stronger, Safer, Together.

Mountain lakes look pristine.✨They’re also among the most fragile ecosystems on earth.

Sunscreen, soap, even « natural » products. What goes in doesn’t come back out easily.

And swimming ? It disturbs far more than it seems.
These ecosystems take decades to recover from what we leave behind in a single afternoon.🏔️

Summer is the perfect time to train oline for next winter. Our courses 👉w3mountain.com

Alpine ecosystems are unique and incredibly slow to recover !

Don’t pick flowers. Don’t trample. Don’t disturb pollinators.🐝

The best trace we can leave? None at all.

Respect the mountain, stay safe on it.❄️

Summer is the perfect time to train online for next winter. Our winter courses 👉 w3mountain.com

Some people learn the mountains🏔️
was born into them. 37 years of riding, a family legacy, adventure films that move you and the deep understanding that every line you drop carries a consequence. For almost 3 years, he’s carried that message as our Safety Angels ambassador🪽
Happy Birthday Victor !!✨

Long after your hike ends, the mountain still carries what we left.

Months for a tissue. Years for a peel. Centuries for a bottle.🧃

Snow doesn’t make it disappear. It just waits for spring.

➡️ Leave nothing but footprints, winter or summer.
Respect the mountain, stay safe on it.

Summer is the perfect time to train oline for next winter. Link in bio.

👉 w3mountain.com

♻️