MAIN Design surf and swim

Perfekter Sitz beginnt mit den richtigen Tipps.

Du bist unsicher bei der Grössenauswahl? Wir kennen das Gefühl. Unsere Passformhilfe macht Schluss mit Rätselraten und sorgt dafür, dass dein Bikini wirklich zu dir passt.

Teste jetzt unseren Grössenberater und finde deinen MAIN-Liebling mit nur wenigen Klicks.

Für mehr Freude, weniger Rücksendungen. 💚

Starte deine Passformreise – Link in Bio!

Zwei Generationen. Ein Statement. Pure Sommermagie erleben.

Unsere neue Kollektion verbindet nachhaltige Power mit einzigartigem Style. Spürst du schon die Vorfreude auf „Gems of the Sun“?

Sichere dir jetzt einen ersten Blick und verrate uns: Mit wem würdest du im Partnerlook strahlen? ☀️

Strong.
Soft.
Wild.
Calm.
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You don’t have to choose.
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Designed for women who do it all—whether you’re catching waves, chasing little feet or simply soaking up the sun.
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Because confidence looks different on everyone. 🤍
📸 Mirza nurman

Back in stock. 🤍
One bottom. Two looks. Endless summer.
Worn by our co-owner Yvi Meier

Meet Sheila Octave Ricard — mama, trail runner, ocean lover, and one of the women who inspires us to spend more time outside. She reminds us that adventure doesn’t end with motherhood—it simply looks a little different. 🌿☀️🌊

Captured by Mirza nurman

We started MAIN with a simple belief:
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Love. Respect. Protect.
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Love the ocean.
Respect nature.
Protect what you love.
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More than a decade later, these three words still guide everything we do.

📸 Mirza nurman

STAY OUT LONGER IN OUR RASH SHIRT
Don’t let those pesky UV rays keep you out of the surf and off the sand. Explore our range of rash vests and surf suits, with certified 50+ UV protection, to keep you and your little one safe from the sun all summer long!
As seen on this beauty Eva •

📸 Mirza nurman

Some of our best memories started with a wave.
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Sunrise surf sessions.
Beach days with friends.
Watching our kids discover the ocean for the first time.
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Today is a reminder of what connects us all.
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To everyone who feels at home by the sea:
Happy International Surfing Day. 🌊🤍

Somewhere between the sea and the sky, we feel most alive.

Beauty Eva • captured by Mirza nurman ✨somewhere beautiful

Made for days that start with saltwater and end with sunsets.

Beauty Eva • captured by Mirza nurman ✨somewhere beautiful

Your invitation to slow down.

Sending a little California sunshine your way. ☀️

A swimsuit drying in the sun.
Poolside afternoons.
Fresh citrus.
Nowhere else to be.

Just summer, exactly as it should feel.

Captured so beautifully Asami Zenri 善利あさみ