09/12/2026
Community builds community. Heartland Marine & Motorsports has been proving it since day one.
We are incredibly proud to have Heartland Marine & Motorsports behind the 2026 Immortals Stock Show once again.
If you’re from Central Alberta, chances are you already know the Heartland name. Based just outside Erskine near Buffalo Lake, this family-owned business serves farmers, families, riders and people who simply love spending time outdoors. From Polaris side-by-sides and snowmobiles to Princecraft boats, outboards, parts, accessories, storage and full-service repairs, Heartland has built its business around keeping the people of this area moving, working and enjoying the places we call home.
They keep rural Alberta moving through their business, but they also help keep rural communities strong through the way they give back.
The people behind Heartland have invested their time in local organizations, emergency services, young people and the rural community around them. Owner Dan Atterbury has served with the Stettler Regional Fire Department and has volunteered for years with the Gadsby District Ball Association. An industry profile of Heartland described the dealership as a place built around community, mentorship and the kind of relationships where customers become friends.
Heartland Marine & Motorsports isn’t new to The Immortals. They’ve been behind it from the very beginning.
Since the first Immortals Stock Show in 2021, Heartland Marine & Motorsports has been our headline sponsor, returning year after year and helping us build this event into what it is today.
It has been a long-term investment in the show, the exhibitors, the juniors and the cattle industry that gathers here each fall.
And in 2026, they’re stepping up once again, committing two side-by-sides in support of this year’s Immortals.
Six years of showing up. Six years of believing in what this event could become. And six years of helping us keep building it.
It is a local business investing back into agriculture, young people, exhibitors, families and an event designed to bring our livestock community together.
Heartland Marine & Motorsports, thank you for believing in The Immortals, and even more importantly, for continuing to believe in rural communities like ours.
📍 Heartland Marine & Motorsports | Erskine, Alberta
👉 Give their page a follow and support the businesses that support our community. https://www.heartlandmarine.ca/en/
👉 Entries for the 2026 Immortals Stock Show open September 14. The show happens October 16 & 17, 2026.
