The bad news? Once you shift your identity, you lose the ability to make good excuses.
The secret to never missing a workout isn’t extra willpower, it’s changing how you view yourself.
When you go from “I’m trying to get into shape” to “I am someone who prioritizes my strength,” showing up stops being a daily negotiation and becomes second nature.
What identity-driven consistency actually looks like:
“I don’t have time” becomes “How do I fit this into my day?”
“I don’t feel like it” becomes “I know I’ll feel better once I move.”
You don’t have to debate brushing your teeth every morning, you just do it because it’s part of your routine. Identity driven habit building works the exact same way.
Work on who you are at the core first, and the consistency takes care of itself.
Jesscfit
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JessCFit personal training has 9+ years experience specializing in helping women 30+ get strong & feel good in their bodies. I can help!
Do want to get in shape but don't know where to start? Check out my website here: https://www.jesscfit.com/. I would love to get in touch!
I promise it works!
08/14/2026
Which one hit home the most? Save this for the days you need a reality check. 📌
08/14/2026
✨ The nominees for the Micro Business of the Year at the 41st Business Excellence Awards are... ✨
Blackwood Gifts
Melius Coffee
Bolfred Consulting Services
- Fades by Arman
Baller Food
Cheeseneeds.com
Cookie Bitz
The Little Fit Company
Lash Lounge by Hannah
Gingerbread Toys
Flex Therapeutics
Jesscfit
- Auntie Clockwise
Congratulations to all of this year's nominees! Being recognized by your community is an incredible achievement, and we're proud to celebrate the amazing businesses and individuals that make Prince George thrive.
A special thank you to Scotiabank for proudly sponsoring the Micro Business of the Year award and supporting excellence in our business community.
But who's moving on? 👀
Join us Friday, August 28 at Foodie Friday as we officially announce the five finalists in this category, along with the two recipients of this year's Lifetime Achievement Awards.
📍 Civic Centre Plaza
📅 Friday, August 28
🎉 Free to attend
✅ No registration required. Just come down, cheer on your favourites, and celebrate Prince George's incredible business community with us!
Congratulations again to all of this year's nominees. We'll see you on August 28!
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Located In The Westgate Area
Prince George, BC
Opening Hours
| Monday | 6am - 5pm |
| Tuesday | 6am - 5pm |
| Wednesday | 6am - 5pm |
| Thursday | 6am - 5pm |
| Friday | 6am - 12pm |