The Bike Zone

The all-new S-Works Tarmac SL9 is here. 🚴💨

The fastest road bike Specialized has ever made—not just because it’s lighter (687g frame) or more aerodynamic (+4 watts faster), but because it delivers the lowest real-world Time to Finish.

Developed using the most comprehensive road race simulation system ever created, the Tarmac SL9 was validated across real WorldTour race courses, real terrain, and real riders. In fact, Specialized’s data shows it could have saved 14 seconds on the decisive final stage of the 2024 Tour de France Femmes—a race ultimately decided by just 4 seconds.

Every tube, every gram, every watt has been engineered to turn more of your effort into pure speed. When the finish line is all that matters, no road bike gets you there faster.

🚵‍♂️ Big upgrades on this Specialized Enduro!

We just installed a fresh RockShox ZEB for next-level trail confidence and an Ochain Active Spider to smooth out the ride.

From plush suspension to efficient power delivery — this build is ready to rip harder and feel better than ever.

Would you add an Ochain spider to your bike, or do you think it’s all a hoax?🧐

🇨🇦Wishing everyone a safe and happy holiday!🇨🇦

We’ll be back the next day ready to get you rolling again.🚲

From the legendary VPP short-travel ripper to Santa Cruz’s all-new evolution.

The new one ditches the signature VPP for a lighter 4-bar Horst link suspension, adds 10mm more travel (now 130mm rear / 140mm front), drops serious weight, and gets refined geometry for even better handling.

Why the changes? Santa Cruz wanted a more consistent, supportive ride that eats bumps better, brakes more confidently, pedals efficiently through rough stuff, and stays playful — all while making the frame lighter and easier to service. The benchmark just got raised.

Which one would you rip? 👇

𝐓𝐡𝐞 𝐚𝐥𝐥-𝐧𝐞𝐰 𝐒-𝐖𝐨𝐫𝐤𝐬 𝐂𝐫𝐮𝐱 𝟓 𝐡𝐚𝐬 𝐥𝐚𝐧𝐝𝐞𝐝 🚴💨

Specialized’s fastest gravel race bike ever—lighter, more aerodynamic, and built to dominate every mile from start line to podium.

⚡ Up to 𝟗:𝟓𝟖 faster over Unbound
⚡ 𝟕𝟖𝟗𝐠 frame
⚡ 𝟏𝟓.𝟐 𝐰𝐚𝐭𝐭𝐬 faster
⚡ Massive 𝟓𝟓𝐦𝐦 tire clearance
⚡ New Roval Terra Cockpit Integrated
⚡ Roval Terra Aero CLX Wheels
⚡ Weight 𝟕.𝟏𝐤𝐠

Born to race. Built to win. Come see the new Crux 5 in-store today.

𝐉𝐮𝐬𝐭 𝐛𝐮𝐢𝐥𝐭 𝐚 𝐫𝐨𝐜𝐤𝐞𝐭.🚀

S-Works Tarmac SL8 in that clean FDJ livery, dressed with full Shimano Ultegra and a set of Roval CLX wheels. Stiff, light, and absolutely dialed. This thing is ready to pin it on the next group ride or tear up the local climbs.

This bike doesn’t just look fast… it is fast. 🔥

Just levelled up a dream build 🔥

We’ve fully factory-fied this S-Works Stumpjumper 15!
Swapped in the limited Podium 50th Anniversary Fox 36 fork and upgraded from the RockShox Reverb AXS to the silky Fox Transfer Neo dropper.
Now this Stumpy is running 100% factory components — Fox suspension front to back, exactly how Specialized intended.

Clean, crisp, and ready to rip. The ultimate match of performance and that factory feel.
Who else is chasing the full factory setup? 👀

🚲 The wait is over — the all-new Specialized Epic 9 has landed!

Lighter, faster, and more capable than ever. This is the new king of XC racing and trail ripping.

Come see why it’s already turning heads at the shop. Who’s ready to test ride the future? 🔥