Caitlin Blundell - The Extra Mile Coach

𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀, 𝗼𝘄𝗻𝗲𝗿𝘀, 𝗮𝗻𝗱 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲𝗱 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀: 🚨

Just because you’re incredibly good at what you do doesn't automatically mean you’re making the money you deserve.

Being a technician in your business isn't the same as being a strategic entrepreneur. If you're constantly fighting off competitors on price, you are stuck in 𝗧𝗵𝗲 𝗘𝘅𝗽𝗲𝗿𝘁 𝗧𝗿𝗮𝗽.

It’s time to claim 𝗧𝗵𝗲 𝗘𝘅𝗽𝗲𝗿𝘁 𝗘𝗱𝗴𝗲.

On July 17th, join me in Mississauga for my next ActionCLUB session where I will be breaking down how to do what you love for a much greater financial return.

I will be diving deep into insights from the books 𝐶𝑙𝑜𝑐𝑘𝑤𝑜𝑟𝑘, 𝑇ℎ𝑒 𝐵𝑢𝑠𝑖𝑛𝑒𝑠𝑠 𝑜𝑓 𝐸𝑥𝑝𝑒𝑟𝑡𝑖𝑠𝑒, and 𝑂𝑏𝑣𝑖𝑜𝑢𝑠𝑙𝑦 𝐴𝑤𝑒𝑠𝑜𝑚𝑒 to cover–

🧠 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘃𝘀. 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻:
Moving from "hands" to "brains."

❓ 𝗧𝗵𝗲 𝟰 𝗦𝗮𝗹𝗲𝘀𝗽𝗲𝗿𝘀𝗼𝗻 𝗔𝗿𝗰𝗵𝗲𝘁𝘆𝗽𝗲𝘀:
Asking the best questions like the best problem solvers.

🐝 𝗬𝗼𝘂𝗿 𝗤𝘂𝗲𝗲𝗻 𝗕𝗲𝗲 𝗥𝗼𝗹𝗲 (𝗤𝗕𝗥):
How a Baroque painter scaled, systemized, and automated painting portraits (and how you can apply this to your modern business too).

🎯 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴:
Embracing the discipline to become irrelevant to the wrong prospects so you can become indispensable to the right ones.

Stop marketing your process, and start selling your results.

👇 Last chance to save your seat before July 17th, use the link below!
extramilecoach.ca/visit

I’ve recently looked through some accounting webpages, and here’s what stuck out to me.

“We give you value, peace of mind, and clarity.”
“Service that’s approachable, accessible, and accountable.”

All good things, yet a lot of businesses give an opening statement that’s generic enough to apply to any service business.

To be appealing to someone, it can’t be for everyone.

Ask: What problem are you solving, what outcomes does your ideal market look for?

Here are some good examples I came across:

“The expertise you need to save. The insight you need to grow.”
“Your legacy starts with the right strategy.”

𝐈𝐧𝐬𝐭𝐞𝐚𝐝 𝐨𝐟 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐚 𝐦𝐞𝐧𝐮 𝐨𝐟 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬, 𝐬𝐭𝐚𝐫𝐭 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐭𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐬𝐨𝐥𝐯𝐢𝐧𝐠.

--

P.S. I’ll be discussing more on how expert businesses position themself at my next ActionCLUB workshop, July 17th in Mississauga.

👉 extramilecoach.ca/visit

Persuasion is a critical leadership skill.
(And not just so you get your way more often)

Whether or not you consider yourself a salesperson, you probably spend a good chunk of your time trying to influence others.

Yes, directly selling your service or product is an important part of running a business.

But when you understand what others value, how they think, and what motivates them, you can get into alignment faster.

Your decision speed increases, and you learn faster.

Author Daniel Pink calls this non-sales selling: the ability to change someone’s behaviour while striking a balance between what they want and what you can offer. (For more on this, check out his book, To Sell is Human.)

Mastering this skill is the foundation supporting everything else you build.

Fortunately, persuasive communication is a skill, and like all skills, it can improve.

To help, I’ll be launching a virtual small group sales coaching program this month, designed to drill the fundamentals of sales until closing feels second nature.

You’ll get:

→ Tools and training to build and systemize your sales funnel
→ The best tactics to sell to and serve your ideal clients
→ Expert coaching to hold you accountable

Comment/DM for details!

Ensuring your specialized knowledge commands its true value in the market is an entirely different skill set from just being good at what you do.

At the next ActionCLUB session, we'll unpack the mechanics of premium positioning, drawing from strategic frameworks like David Baker’s ‘𝘛𝘩𝘦 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘰𝘧 𝘌𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦’ and Michael Michalowicz’s ‘𝘊𝘭𝘰𝘤𝘬𝘸𝘰𝘳𝘬’.

Join my workshop, 𝗧𝗵𝗲 𝗘𝘅𝗽𝗲𝗿𝘁 𝗘𝗱𝗴𝗲, here in Mississauga.

📅 Friday, July 17th
🕙 10:00 AM – 1:00 PM
📍 IDEA Square One, Mississauga
➡️ extramilecoach.ca/visit

The focus here will be moving away from interchangeable vendor transactions and shifting into high-value partnerships where you solve problems rather than pitch products.

Register to join us for a morning of fresh perspectives, collaborative discussions, and networking with local peers.


See you on July 17th!
𝘊𝘢𝘪𝘵𝘭𝘪𝘯

There is an incredible shift that happens when you stop just absorbing big ideas and finally start building the map to achieve them.

Last Friday, Ola, Bhavin, and I hosted our local GrowthCLUB workshop, channeling all that momentum from the James Vincent Seminar a week before into raw ex*****on.

Real growth means sitting down to do the work, making hard decisions, and avoiding common ex*****on traps.

We broke down OKRs, (objectives and key results), plus the major OKR mistakes holding business owners back, such as:

• Setting too many objectives or low-value goals.
• Disguising "business-as-usual" tasks as growth.
• Insufficient key results and a lack of team alignment.
• Linking OKRs to employee evaluations instead of growth.

After a morning of strategic learning, collaborative problem-solving, and lunch, everyone spent the afternoon heads-down on their actual roadmaps.

I challenged every entrepreneur in the room with one question:

𝐖𝐡𝐞𝐧 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮𝐫 𝐐𝟑 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬 𝐰𝐡𝐚𝐭’𝐬 𝐨𝐧𝐞 𝐭𝐡𝐢𝐧𝐠 𝐭𝐡𝐚𝐭, 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐚𝐜𝐡𝐢𝐞𝐯𝐞 𝐢𝐭, 𝐲𝐨𝐮’𝐥𝐥 𝐛𝐞 𝐞𝐱𝐜𝐢𝐭𝐞𝐝 𝐭𝐨 𝐜𝐨𝐦𝐞 𝐛𝐚𝐜𝐤 𝐢𝐧 𝟗𝟎 𝐝𝐚𝐲𝐬 𝐭𝐨 𝐭𝐞𝐥𝐥 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞?

Tap into that feeling.

Let that fuel your plans, lock in your objectives, and drive you to chase down your key results this quarter!

*****on

Events like last week’s are exactly why I became a business coach.

It was a community of high-caliber entrepreneurs, sharing high-impact strategies, and channeling unmatched energy.

Thank you to James Vincent for coming all the way here to speak and share your insights with all of us.

Thank you to my fellow coaches, who each helped put together the event and gather their communities.

And a huge thank you to the business owners in the room who showed up engaged, fired up, and ready to grow!

Everyone was willing to listen, and willing to act.

Let's keep this momentum going together, into the summer and beyond!

—

When you master the ability to communicate your industry expertise, you fundamentally change how the market interacts with your business.

On Friday, July 17th, become the obvious choice for your ideal clients.

Learn how to best communicate and sell your industry expertise, so clients will happily pay what you’re worth.

𝐃𝐞𝐭𝐚𝐢𝐥𝐬
▪️Session Topic: "The Expert Edge”
▪️Friday July 17th | 10am-1pm
▪️@ Idea Square One, Mississauga
▪️Interactive sessions, table discussions & a networking lunch.

Come out to visit ActionCLUB!
» extramilecoach.ca/actionclub

Data from Bain & Company shows that a 5% increase in customer retention can boost profits by 25% to 95%.

At my last ActionCLUB session we mapped out the core frameworks to stop leaving money on the table:

🟡 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 𝟏: 𝐂𝐥𝐢𝐦𝐛𝐢𝐧𝐠 𝐭𝐡𝐞 𝐋𝐚𝐝𝐝𝐞𝐫 𝐨𝐟 𝐋𝐨𝐲𝐚𝐥𝐭𝐲
A business must systematically guide someone up the rungs.

• Suspect & Prospect: They fit your target and finally share details.
• Shopper & Customer: They make and initial purchase, and return to buy.
• Member & Advocate: They feel a sense of belonging, and talk about you.
• Raving Fan: The ultimate goal. They will do your selling for you.

🟡 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 𝟐: 𝐄𝐥𝐢𝐦𝐢𝐧𝐚𝐭𝐢𝐧𝐠 "𝐏𝐞𝐫𝐜𝐞𝐢𝐯𝐞𝐝 𝐈𝐧𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞"
A staggering 67% of customers leave due to perceived indifference.

They simply felt like you stopped caring the moment their invoice was settled.

To counter this, add CNEs (Critical Non-Essentials). These are small, unexpected gestures that aren’t required, but make a massive emotional impact because they surprise the customer.

It can be as simple as a courtesy check-in 24 to 48 hours after a first purchase.

🟡 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 𝟑: 𝐁𝐚𝐥𝐚𝐧𝐜𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐁𝐚𝐧𝐤 𝐀𝐜𝐜𝐨𝐮𝐧𝐭
Every interaction with your database is either a deposit or a withdrawal.

• Withdrawals: Sales pitches, promotions, and booking reminders.
• Deposits: Tips, free resources, client appreciation, and genuine check-ins.

If your emotional bank account runs into a negative balance, people hit "unsubscribe" or take their business to a competitor.

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐢𝐭 𝐚𝐭 𝐭𝐡𝐞 𝐭𝐚𝐛𝐥𝐞 𝐟𝐨𝐫 𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐛𝐫𝐞𝐚𝐤𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐬𝐞𝐬𝐬𝐢𝐨𝐧?

We map out concrete operational strategies like this at every interactive workshop and over lunch. All business owners are welcome to join!

extramilecoach.ca/actionclub