Caitlin Blundell - The Extra Mile Coach

Here’s a confession: I used to think being self-employed meant I’d made it.

I’d built my first “business” doing work I liked and on my own terms…

It took having a family to realize that I’d built a job instead. A hamster wheel with no benefits or time off.

As you climb the ladder from self-employed to a job-creating, legacy-leaving entrepreneur, you build skills and grow into the person who can succeed at each level.

Today, with training, experience, and perspective, I help others move up the ladder.

So, where are you now?

And who do you need to become to reach the next level?

Stop putting out daily fires while your annual goals slip away. Finishing the year strong won't happen by accident while you're trapped inside the daily grind.

Most owners spend Q4 reacting

They’re overwhelmed by competing priorities, firefighting daily emergencies, and wondering where the time went.

The answer isn’t always needing more hours in the day.

You need to take a moment away from daily operations to build a clear, week-by-week action plan alongside local peers who get it.

Step back, reset, and turn your Q4 targets into intentional growth at our GrowthCLUB 90-Day Planning Workshop.

🗓️ Friday, September 18th, 2026
⏰ 9:30 AM – 3:00 PM
📍 Mississauga (In Person)
🎟️ $395 + HST

Claim your seat here
extramilecoach.ca/growthclub

Will I see you there? Let's make this quarter your strongest yet.

Last Friday’s ActionCLUB session was great!

Special thanks to my guest speakers, Karen and Justin Leonard from Innovative Global Vision, for sharing their actionable marketing strategies with us.

Here’s a snapshot of just a few takeaways from the session:

👉 Communicating value rather than defaulting to discounts. Show what specific problems you solve before you show how cheap you can make it.

👉 Upgrading call-to-action buttons to sell the outcome, like “Get relief for my pain” instead of a simple “Submit”

👉 Sharing free, high-value education to showcase expertise through your website, social media, email, or events.

👉 Creating an actual content archive in advance, so marketing activities are coherent and planned instead of impromptu and random.

👉 Tracking core metrics (traffic, leads, conversions, cost per lead) monthly. You can’t improve what you don't measure

👉 Being consistent – but with realistic expectations. Like anything, it takes time, commitment, and adaptability based on your data.

Thanks again to my guest speakers and wonderful audience for your insights, discussions, and tactics.

See you at the next one!

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Here’s what people are saying about ActionCLUB
Thanks Agnes for describing your previous experience with us!

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“It was hands down one of the best, value packed business seminars I attended.

We received information on building a sustainable business, covering key strategies that are practical, realistic and applicable. This combination of business strategy and interpersonal insight made the seminar truly relevant.

I left with new tools to improve both my business operations and my interactions with clients and colleagues.”

- Agnes Kiesz | Pure Studios

—

Want to join a session?

Check out the event page to see what's coming up next:
extramilecoach.ca/events

A strong marketing strategy should work like a tap:
You turn it on, steady leads come out.
To help you build yours, I'm bringing in reinforcements.

On August 21st, marketing specialist Karen Leonard is joining me at ActionCLUB to share her professional strategies.

Together, we will:

🟡 Break down the most common marketing mistakes businesses make

🟡 Give you immediate strategies to create a better marketing system

🟡 Cover how to attract, engage, and convert leads with industry insight

𝐀𝐛𝐨𝐮𝐭 𝐊𝐚𝐫𝐞𝐧 𝐋𝐞𝐨𝐧𝐚𝐫𝐝:

Karen, Chief Marketing Officer at Innovative Global Vision, helps businesses drive targeted web traffic and convert leads using search, email, social media, and user-focused websites.

As a speaker and workshop facilitator, she guides business owners and teams in using digital marketing to reach their goals.

If that sounds like something you need, make sure you attend this session.

Seats are limited to keep the workshop interactive, claim your spot soon
👉 extramilecoach.ca/visit

Rest belongs built into your schedule... not tacked on as a prize after you burn out.

If you don't take a break intentionally, your brain will take one for you through distraction, procrastination, or exhaustion.

No one can go all out 100% of the time. Be intentional about when you rest.

Whether it’s an hour, day, or week, here is how to make the most of your time away:

• 𝐆𝐨𝐭 𝐚𝐧 𝐡𝐨𝐮𝐫? Step outside. Reset.
Even twenty minutes outside, phone in pocket rather than in hand, creates mental distance.

• 𝐆𝐨𝐭 𝐚 𝐝𝐚𝐲? Be intentional about it.
Decide what you want to do ahead of time to avoid decision fatigue and endless scrolling.

• 𝐆𝐨𝐭 𝐚 𝐰𝐞𝐞𝐤? Decompress slowly.
Give yourself permission to let go without feeling guilty and bring your attention back to where you are. Presence is a practice, not a switch.

The business owners who sustain years of high performance aren’t the ones who never stop.

They’re the ones who know when to.

So when will you recharge next, and how?

–P.S. for more insights and deeper exploration of topics like this, check out my newsletter, 𝐓𝐡𝐞 𝐄𝐱𝐭𝐫𝐚 𝐌𝐢𝐥𝐞.

Read more here: extramilecoach.ca/articles

If you're putting hours into lead generation only to watch your pipeline stall, you know how frustrating it is to guess what isn't working.
Here’s my suggestion:

I broke down my top 10 marketing mistakes draining your budget - and how to fix them. https://extramilecoach.ca/10-marketing-mistakes-what-to-do-instead/

Check your current marketing strategy against them.
See what processes could be improved.

Then, on August 21st I’m diving even deeper into the topic. Join me live in Mississauga for an interactive workshop where I’ll map out a reliable client acquisition system for your business.

We’re covering:

• High-value offers that speak to your audience's daily struggles
• Buyers education to build genuine trust before the sale
• Channel expansion, while tracking which metrics are most critical
• And much more!

🗓 Date: Friday, August 21st
⏰ Time: 10:00 AM – 1:00 PM
📍 Location: IDEA Mississauga

Visitor Tickets are $60 and include the workshop + networking lunch

extramilecoach.ca/visit

Seats are limited. Reserve yours with the link above!

If your marketing feels like a struggle, it's possible you're making one of these 10 mistakes I often see businesses fall into. 👇

𝟏. Making a generic promise instead of a specific offer.
𝟐. Making it about you instead of about them.
𝟑. Over-relying on one or two lead sources.
𝟒. Selling a discount instead of value.
𝟓. Misunderstanding what marketing’s job actually is.
𝟔. Telling instead of showing.
𝟕. Ignoring your marketing numbers.
𝟖. No clear goals, no marketing plan.
𝟗. Inconsistent marketing.
𝟏𝟎. Targeting the wrong audience.

𝐀𝐥𝐦𝐨𝐬𝐭 𝐞𝐯𝐞𝐫𝐲 𝐦𝐢𝐬𝐭𝐚𝐤𝐞 𝐡𝐞𝐫𝐞 𝐜𝐨𝐦𝐞𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐫𝐨𝐨𝐭 𝐜𝐚𝐮𝐬𝐞:

Treating marketing as a series of disconnected tactics instead of a system built on real understanding of your customer.

We’re covering all 10 of these, with real examples and more "what-to-do-instead" specifics, at this month’s ActionCLUB session on Aug 21.

Details and registration here →
extramilecoach.ca/actionclub

5 years ago, I set out on a mission to help local business owners build sustainable, profitable businesses they love.

Today, I’m honored to receive the Global Award of Recognition from ActionCOACH for 5 years of coaching excellence.

A massive thank you to all the incredible clients who trust me with their journey. This milestone is a testament to your hard work too.