Forge Fit

2022 vs 2026. 4 years. That little shrimp had no idea how much further she’d go 🥹

We’ve all fallen victim to these thoughts one time or another. Whether it’s to protect our ego, set up a routine defence mechanism when we fear failure, or because we simply don’t believe in ourself, these are all limiting self-beliefs that simply delay the achievement of whatever goal you’ve set for yourself.

Whether it’s fitness, career, learning a new skill, or getting out of your comfort zone, make a note to catch yourself the next time you think any of the above!

Every session, every repeated meal, every early morning. All boxes checked. Nothing missed. Almost there. 😈

When I onboard a new client, they often share goals of changing their physique by building more muscle and losing body fat. And for many, they assume that means the scale has to drop. Sometimes that’s true. But for many cases, the most meaningful physique transformations are usually accompanied by a stagnant or even higher scale weight.

So why is that??!

Let’s take jesslifts._ as an example. The photo on the left is from February 2026, where she was sitting around 140lbs in the early stages of her competition prep. During her journey to stage, she lost a significant amount of body fat. In comparison, the image on the right is from August 2026, where she’s now successfully reversed into her improvement season, and has successfully maintained a much leaner physique while she continues to build more muscle. And yet, she’s still sitting at 140lbs. But in the grand scheme, that specific number means NOTHING.

Is this process fast? No. It’s time to ditch that 30 day body transformation challenge. If you want to seriously build muscle, it’s going to take TIME and sometimes, many transitions through a calorie deficit and surplus.

Need support navigating this process and ready to lock in for the long haul? I’m accepting new competition off-season, prep, and serious lifestyle clients. Send a DM or click the link in my bio to apply for coaching.

My everyday essentials for a smooth and happy competition prep 🙏🏻

Huge shoutout as always to PVL Sports Nutrition - the best supplements in the game for keeping me fuelled and at my best 💓 code ALEESHA to save on your next order.

Final few weeks to work and the dig is real now 🤘🏼 Leaving nothing on the table this year.