Life Cycles Bike Shop

Meet the All-New Specialized Tarmac SL9

The S-Works Tarmac SL9 is the fastest road bike ever made, delivering the lowest real-world Time to Finish of any road bike. Lightweight, aerodynamic, ride as one with the bike. When the goal is to cross the line first, no road bike gets you there faster.

Visit us to experience One Bike To Rule Them All

AMBASSADOR SPOTLIGHT

Gord Dickson

Road Cyclist • Coffee Ride Connoisseur • Community Builder

Gord discovered cycling after stepping away from competitive soccer and looking for a new challenge. What began with a borrowed bike and a century ride alongside his father quickly became a lifelong passion. Today, he is known as a strong and dedicated rider who values the friendships, experiences, and opportunities that cycling continues to create.

Why He Rides:
For Gord, cycling is the perfect blend of athletic challenge and technical precision. He appreciates the efficiency and capability of a well designed bike, but it’s the sense of progression, exploration, and connection that keeps him coming back ride after ride.

Most Memorable Ride:
The ride that changed everything was his first century ride event with the “BC Randonneurs”. What started as a challenge from his father became the moment he realized he was completely hooked on cycling. Crossing the finish line opened the door to a new community, new adventures, and a passion that continues to shape his life today.

Favourite Route:
For Gord, the route is secondary to the company. Whether it’s local roads, mountain passes, or a weekend adventure, the best rides are the ones shared with good friends and finished with a great coffee.

Through cycling, Gord has found a community that continues to inspire, challenge, and support one another. We’re proud to have him representing Lifecycles and Specialized as an ambassador.

AMBASSADOR SPOTLIGHT

Lori Madill

Mountain Biker • Youth Mentor • Community Leader

Lori has spent a lifetime on two wheels. As a local educator, passionate mountain biker, and active member of the Fraser Valley cycling community, she is rarely far from a trail. Whether she’s exploring BC’s best trail networks, mentoring young riders, or encouraging others to discover the sport, Lori brings enthusiasm, positivity, and a genuine love for cycling to every ride.

Why She Rides:
For Lori, riding is about freedom, fun, and connection. Whether she’s chasing an adrenaline filled descent, exploring a new trail system, or spinning through local trails with friends, cycling supports both her physical and mental well being while connecting her with an incredible community of riders.

Most Memorable Ride:
Among countless unforgettable rides, one stands above the rest: returning to the Ledgeview lookout after the devastating Fraser Valley floods. Sharing the trail with friends and witnessing the resilience of the local riding community made it a powerful reminder of what makes mountain biking special.

Favourite Route:
Lori’s riding adventures span some of BC’s premier trail networks, from Ledgeview and Squamish to Cumberland. If she had to choose one standout, Pamplemousse in Squamish remains a favourite. A trail that perfectly combines challenge, flow, and everything she loves about mountain biking.

Lori’s enthusiasm for cycling, commitment to growing the local riding community, and ability to inspire others to get on a bike make her an outstanding ambassador for Lifecycles and Specialized.

AMBASSADOR SPOTLIGHT

Yoshia Burton

Mountain Biker • Kinesiologist • FVMBA President

As one of the owners of Innovative Fitness in Abbotsford and Walnut Grove, Yoshia has built a career around helping people move, perform, and live healthier lives. Working as a kinesiologist, registered member of the Canadian Sport Psychology Association, and current President of the FVMBA, he brings a unique perspective to cycling. One that blends physical performance, mental resilience, community leadership, and a lifelong passion for being outdoors on two wheels.

Why He Rides:
For Yoshia, cycling delivers the perfect balance of fitness, adventure, and stress relief. Whether he’s chasing performance goals, enjoying the mental reset that comes from time on the trails, or simply embracing the excitement of a great ride, cycling remains one of the most rewarding parts of his active lifestyle.

Most Memorable Ride:
While it’s difficult to choose just one standout ride, what Yoshia values most are the moments spent deep in the forest with nothing but the trail ahead. Those rides provide a sense of focus, freedom, and connection to nature that continue to draw him back to the bike year after year.

Favourite Route:
A favourite local ride starts from home and heads to Ledgeview, linking together classics like Noodles before finishing on Long Way Home. It’s a route that offers everything Yoshia enjoys about mountain biking: challenge, flow, and some of the best trails the Fraser Valley has to offer.

When he’s not working with athletes, Yoshia can often be found riding his S-Works Levo 4. The added assistance allows him to stay active between harder training days, recover more effectively, and spend even more time enjoying the trails and community he loves. Known for his appreciation of premium equipment and performance focused technology, he’s always eager to share the latest innovations with fellow riders throughout the Fraser Valley.

AMBASSADOR SPOTLIGHT

Osvaldo “Oz” Codoceo

Mountain Biker • Road Cyclist • RMT

Known to most simply as Oz, Osvaldo discovered mountain biking in his mid twenties after transitioning away from rugby. What began as a new recreational outlet quickly evolved into a passion for every corner of the cycling world, from mountain biking and gravel riding to long days on the road.

Away from the bike, Oz has spent 13 years as a Registered Massage Therapist. After five years teaching at West Coast College, he now practices full time with Performance Health Group in Murrayville, working with everyone from individuals recovering from injuries and chronic pain to high-performance athletes striving to perform at their best. His professional focus on movement, recovery, and helping people return to the activities they love mirrors the same values that keep him connected to cycling and the local community.

Why He Rides:
For Oz, cycling delivers far more than physical fitness. It supports his mental well being, provides an opportunity to spend time outdoors, and connects him with a community that continually encourages and inspires one another.

Most Memorable Ride:
Riding the Tuscany Trail in Italy stands out as Oz’s most memorable cycling experience. Alongside his wife and friends, he spent five days bikepacking through Tuscany, exploring gravel roads, singletrack trails, and the landscapes, culture, and food that make the region world renowned.

Favourite Route:
The Columbia Valley route into the south end of Cultus Lake remains a favourite. With scenic valley roads, rolling terrain, and views that showcase the Fraser Valley at its best, it’s a route Oz returns to time and time again.

Oz is grateful to be part of a cycling community that spans every discipline, from the volunteers who build and maintain local trails to the riders who continually challenge and support one another. Whether helping patients return to an active lifestyle or sharing miles with friends on local roads and trails, he believes the strongest communities are built through movement, connection, and a shared passion for the outdoors.

AMBASSADOR SPOTLIGHT

Roy Miller

Mountain Biker • Trail Builder • Community Steward

For more than three decades, Roy has been a fixture in Abbotsford’s mountain biking community. A dedicated rider since the mid 1990s, his impact extends far beyond the trails he rides. Following his retirement in 2015, Roy devoted countless hours to trail building and maintenance at Ledgeview, helping preserve and improve the riding experience for the local community.

In 2020, alongside Gary Harder, Gary Weber, and many other volunteers, Roy helped lead the effort to reclaim and restore Soft Taco. Together, the group contributed approximately 700 volunteer hours to bringing the trail back to life. When organized rides disappeared during the pandemic, he created Soft Taco Tuesday - a weekly ride that brought riders together, introducing new faces to the trails, and kept the local riding community connected during a challenging time.

Why He Rides:
For Roy, mountain biking is about fun, community, and adventure. Whether he’s maintaining trails, leading rides, or exploring new routes, cycling provides a way to stay active, connect with others, and enjoy the outdoors. It also pairs perfectly with his other passion: skiing.

Most Memorable Ride:
Riding the Five Peaks of Abbotsford with his daughter Selina stands out as one of Roy’s favourite cycling memories. The route linked Ledgeview, Noodley Appendage, Sumas, Harder Way, Salty Nozzle, and Long Way Home into one massive day on the bike. An accomplishment made even more meaningful by sharing it with family.

Favourite Route:
Roy’s go to route starts with the climb to the top of Ledgeview before dropping into Noodley Appendage and finishing on Soft Taco. As part of the volunteer team that helped bring the trail back to life, he has a unique connection to every corner of it.

Roy’s dedication to trail stewardship, community building, and mountain biking has helped shape the riding culture of Abbotsford. His contributions continue to leave a lasting impact on the trails and riders who call Ledgeview home.

AMBASSADOR SPOTLIGHT

Michael Douven

Road Cyclist • Groupo Co-Founder • Ride For Water Race Director

As the co-founder of Groupo Cycling Club, Mike has helped create a thriving community centered around road cycling, connection, and shared experiences on two wheels. For Mike, riding is equal parts freedom, challenge, and escape. Between the demands of everyday life and leading one of the Fraser Valley’s most recognizable cycling communities, the bike provides an opportunity to disconnect from distractions and be fully present in the moment.

Whether he’s rolling through the valley’s back roads or holding a wheel in a fast moving paceline, the focus required on the bike leaves little room for anything else.

Why He Rides:
For Mike, cycling is a chance to reset, challenge himself, and connect with the people and places around him. It’s where he finds both perspective and adventure.

Most Memorable Ride:
Competing in Crankzilla, the Enduro World Series event in Whistler. A landmark event in mountain bike racing and an experience he’ll never forget.

Favourite Route:
The Hills Route on the Groupo TNR ride. A local favourite that combines great roads, strong riders, and just the right amount of suffering.

Through Groupo Cycling Club, Mike continues to bring riders together and foster the kind of community that makes cycling more than just a sport. We’re proud to have him representing Lifecycles and Specialized as an ambassador.

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Meet the All-New Crux 5