Empowering everyone to feel like they can fly. A bold and unexpected approach to performance footwear. #FlyHumanFly
likeshop.me/hoka_eu Why?
HOKA is the fastest growing running shoe company in the world. Because our shoes allow your feet to move naturally with maximum comfort. They’re surprisingly light, which gives the sensation that you're running slightly above the ground. Try on a pair to see what we mean. Why run when you can fly?
11/07/2026
Three years. Three wins. One unforgettable run.
Ludovic Pommeret has done it again. Returning to Hardrock 100, Ludo claimed his third consecutive victory, breaking the course record by more than 20 minutes.
Some performances redefine what’s possible. History, made in the San Juans. Congratulations, Ludo.
Rhoam Creative Studio
10/07/2026
A pace-pushing trainer for everyday miles. Get set for our smoothest Clifton yet. Unleashing PROGLIDE™+ series technologies in our tried-and-true trainer, this next-gen remake takes what we love about the ultra-cushioned runner and pushes performance to the max. Sublimely smooth and exceptionally resilient, the Clifton PRO optimises your daily miles with a more aggressive rocker profile, more lively underfoot ride, and more premium materials. We’ve also dialed up the ride with a SCF foam midsole and added Super Abrasion Rubber in high-wear zones for enhanced durability.
Explore now on HOKA.com.
RUN IT AGAIN ♺
Introducing our dynamic performance trainer built for relentless pursuit.
Explore the Clifton Pro range now through the link in bio.
07/07/2026
PROGRESS BEGINS.
09.07.26.
06/07/2026
That was Roth.
Five days. One Club House. Runners testing our latest models at the shakeout. A hot-air balloon above Buchenbach. A Speed Tunnel packed from Thursday to Friday night.
And a world record to close it all out.
Challenge Roth doesn’t do anything small. Neither do we.
Sam Laidlow Rico Bogen 🪽
2027 tickets are open. See you there.
05/07/2026
7:21:04.
A world record. In Roth.
Sam Laidlow didn’t just cross the finish line first — he rewrote history. The fastest ironman-distance triathlon ever completed, on one of the most legendary courses on earth.
Rico Bogen third on the men’s side and fastest long distance debut in history.
third for the women. 100% podium record in long distance races.
Bavaria. July. HOKA 🪽
30/06/2026
Under the lights. Under the stars ✨
40 years. That’s how long Montreuil went without this.
Earlier this month, Club Athlétisme Montreuil 93 brought it all back — still air, fast track, and more than four hours of racing under World Athletics Continental Tour Bronze lights.
HOKA’s first time here.
30 personal bests.
3 national records.
1 meeting record.
, , and Simon Bédard made sure the return was worth the wait 🪽
28/06/2026
Chamonix ➡️ California, a weekend of trail dominance ⛰️
Before and went 1–2 at Western States Endurance Run, Audrey and Katharina Hartmuth set the tone in the Alps, soaring to 2nd and 4th respectively at Marathon du Mont-Blanc🪽
Made in the mountains. August awaits, HOKA UTMB® Mont-Blanc.
26/06/2026
Rhythm: reconnected.
Thank you, Paris, for stepping out of the rush and into your own pace.
There’s still time to fly with us — our showroom remains open until Sunday, 7pm.
24/06/2026
Inspired by the upcoming BEAMS | ビームス Bondi 7 collaboration, we came together in the heart of Paris for an intimate dinner - a transition space designed to step away from the noise and reconnect with our natural rhythm.
Watch this space. More details coming soon.