Steershop

Not every leasing bike needs a battery.

Some bikes are built to switch off.
To slow the noise down.
To take the long way home.

This custom Brother Big Bro proves that a leasing bike doesn’t have to be another anonymous e-bike parked in a company bike shed.

Steel frame.
Wide tyres.
Mechanical simplicity.

Built for commuting.
Built for bikepacking.
Built for disappearing for a few days when life gets too loud.

— Brother Big Bro steel frameset
— Custom cockpit with integrated aero extensions
— Bag and rack setup ready for overnighters
— Fast and capable tyres for road, gravel and forest roads
— SRAM mechanical transmission simplicity

Built around reliability, comfort and adventure rather than speed limits and software updates.

Because the real luxury isn’t electrical assistance.

It’s having a bike that makes you want to ride.

Custom Brother Big Bro.

A leasing bike for people who still believe bicycles should be powered by curiosity rather than a battery.

MOSH × STEERSHOP
GRAVELPIT SERIES — Summer 2026

Four summer evenings.
Four curated allroad rides through the Bruges Ommeland.

Expect a mix of tarmac, cobbles, gravel, sandy sections, farm roads and hidden off-road connectors — followed by burgers, cold beers and good people at MOSH.

We split into two groups:
— faster-paced group
— social pace group (~20 km/h)

±55 km per ride.
Ride-out at 18:30 from Steershop.
Finish at MOSH Burgers — Sint-Jansplein Bruges.

GPX files will be shared on social media a (few days) before each event.

No racing.
No ego.
Just allroad culture.

Check www.steershop.be/gravelpitseries for all details!

Built for speed. Refined in silence.

Custom Scott Foil for Benoit — where raw aero performance meets clean, intentional detail.
Nothing accidental. Everything excessive.

— Alugear drivetrain upgrade
— Bikone ceramic bottom bracket
— Sislent Components cockpit
— Fast Forward wheels cutting through silence

Stealth aesthetic. Fast lines. Still light as f*ck.
A bike that silently screams for attention — and completely owns the road when it passes by.

Freedom of cycling.

Proud to be part of the small circle of Europe’s finest specialty bike stores to host one of the four European stops of the Brooks England tour.

Brooks is riding bikes — and somehow, for one Sunday, Brugge becomes part of the story.

Together, we’ll drift through the silent streets of the old city and deep into the Brugse Ommeland at a gentle, picnic pace — guided by a local historical storyteller uncovering the hidden layers and ancient soul of the region along the way.

Expect:
— specialty coffee from The Barn, brewed with care by everyone’s favourite barista Lise at Steershop
— a slow social ride with the Brooks crew
— stories, beautiful bikes & meaningful miles
— burgers
— top-tier gelato
— everything offered by

Just good people, good roads and a reminder that cycling was never only about speed.

Only 20 exclusive spots available.
FREE event.
(Eventbrite link at the bottom of the post.)

BROOKS × STEERSHOP
📍 Steershop — Koolkerkse Steenweg 7A, Brugge
🗓 Sunday 17 May 2026
☕ Coffee from 09:30
🚴 Ride departs at 10:30-ish

Bring your favourite bike, your curiosity and your appetite.

See you in Brugge.

https://brooks-on-tour-steer-shop-2026.eventbrite.com

Stef & co. — Brooks
Ben & co. — Steershop

Freedom of cycling.