ATLAS CYCLE

i Das Kapur. The dream : Atlas Cycle Industries Ltd. A modest beginning in an improvised shed at Sonepat. This was transformed into a 25 acre factory complex in a record period of 12 months. In the very first year of operation 12000 Atlas Cycles rolled out of the plant. Soon, the first consignment of Atlas Cycles was sent overseas. Atlas has since then exported to over 35 countries. By 1965, Atlas had emerged as India's largest cycle manufacturer. Greater demand, higher production and ever-expanding markets made Atlas a name to reckon with. It was time for accolades. Atlas was presented with the FICCI Award for 'Best Industrial Relations'. Atlas' growing importance in the international arena did not go unnoticed either. Italy's Gold Mercury International Award was conferred on Atlas. Subsequently, At also received the prestigious EEPC Award for export excellence for the year 198O-81 and several times later on. The innovations and the constant quest for perfection continued. Atlas Goldline was an instant success all over the country. Then came the Funfleet range of sports bikes which took the market by storm. The racer bike of international class, Atlas Pro-10, was the new breed of cycles to roll out of the Atlas plant. The honour of being appointed official supplier of bicycles to the IXth Asiad, at Delhi, added another feather to Atlas' cap.With growing demand for its products came the need for achieving self-sufficiency in specialised bicycle components. To meet its entire steel tube requirements the Atlas Steel Tube mill was set up at Gurgaon. Not only was dependence on external suppliers broken but the stringent quality controls, synonymous with Atlas, could be maintained. The frontiers kept expanding. A second cycle plant at Sahibabad raised the production capacity to meet ever growing demand. New expansions. New entrants. At Atlas this is a process that never seems to stop. An Atlas cycle to suit every individual taste and requirement. The promise of Atlas. The dream of one man fifty years ago. The dream continues. To clock new records, new innovations, new ventures.