Structure creates safety for ambition.
When the plan is solid, you stop second guessing and start pushing.
You know what you’re doing, why you’re doing it, and where it’s taking you.
That’s what structure gives you. Not restriction, permission. Permission to go after something bigger than you thought was possible.
Build the framework. Then go after it.
Gen Strength Coach
Merinda O’Brien — Head Coach at Generation Strength and IPF World Medalist. Our approach isn't based on fads or guesswork.
I coach high‑performing professionals and athletes with a structured, principle‑driven system built from years under the bar and on the world stage. Meet Merinda O'Brien
Head High-Performance Coach & IPF World Medalist
Under The Generation Strength System, we build stronger humans, one rep at a time. At Generation Strength we coach high-performing professionals and competitive athletes who want s
30/07/2026
Lately I’ve been thinking about what coaching really is.
The part that lives quietly beneath the numbers.
Beneath the medals.
Beneath the platforms and the personal bests.
It’s the slow, steady process of becoming.
I didn’t just coach you.
I cared about you.
I believed in you before you believed in yourself.
I was there when life felt heavy.
I held space when your confidence cracked.
Together, we uncovered a strength you couldn’t yet see.
Then I watched you grow.
From unsure beginners...
to athletes who trusted themselves under pressure.
Not because of one perfect program.
Not because of one big moment.
Because you kept showing up.
Again and again.
This work has never been about hype.
Or noise.
Or applause.
It’s about building people.
It’s commitment.
It’s consistency.
It’s belief.
It’s helping someone become the kind of person who keeps showing up.
Giving them the tools to trust themselves.
To carry themselves with confidence.
To hold a standard that doesn’t bend.
Because one day, they won’t need you anymore.
And that’s the point.
This is what a Monday looks like as a Strength & Power Coach.
5:30am = coffee. The day starts early before most people are even out of bed.
6:30am = 1:1 face-to-face sessions. The first athletes of the day.
9:00am to 1:00pm = online check-ins and video review for athlete from Brisbane but also interstate and international athletes.
1:30pm - I train. I have to fit this into my day just like everyone I coach.
4:30pm to 7:30pm = Strength Squad sessions.
Every Monday is built around one thing: setting athletes up for a successful week.
22/07/2026
When I tell you I know how you feel, I mean it.
I'm a strength and power coach. I'm also a competing athlete and a mum. I live all of it at the same time.
My day often starts at 4:45am. I know what it's like to be in the car before the sun is up, running on coffee, already thinking about the session ahead.
I know the fear before a heavy attempt.
I know what it feels like to doubt yourself under the bar, not just as a coach watching it happen, but as the athlete experiencing it.
I know what it's like to send a video to your coach and dread the feedback. I used to over-analyse mine before I even hit send. It took me longer to stop doing that than it took to learn most technical cues.
I know how hard it is to still show up at work and at home in the middle of comp prep. To be present for the people who need you when your body and your head are somewhere else entirely.
For me, equipped preps are especially challenging. I still have to coach with an incredibly sore body and a nervous system close to shutdown. There's no day off from the job.
The juggle is real. I'm not going to pretend otherwise.
But it also means that when you're in the middle of it, I'm not guessing at what you're going through. I know.
When I say I understand, I do.
Seventeen years.
That’s how long I spent building a career I thought I’d have forever.
Then one Craig Harper lecture changed everything.
I resigned the next day.
Looking back, I don’t think I left that career behind, I brought the best parts of it with me.
Learning to make decisions under pressure.
Staying calm when the stakes are high.
Owning the consequences of every call.
Those lessons shape how I coach every athlete today.
Sometimes the biggest risk isn’t taking the leap.
It’s convincing yourself that staying where you are is the safe option.
Have you ever had a moment that completely changed the direction of your life?
I’d love to hear about it.
❤️
10kg PB on Spoto press for Emry Williams this week 🙌
Spoto press is named after Eric Spoto, one of the greatest raw bench pressers of all time. The movement involves pausing the bar 1–2 inches above the chest before pressing, no touch, no bounce, no momentum. Pure pressing strength.
It’s one of the best tools for building control, staying tight in the bottom position, and developing real static strength off the chest.
We’ve been targeting Emry’s sticking point with these. He’s very explosive off the chest, but we are looking to build strength and speed through the mid-range.
Our focus recently has been 3 things:
1. Stability through the shoulder and upper back (accessories included face pulls, chest supported rows & push up plus)
2. Controlled descent. Then intent.
3. Maximum force off the pause.
A 10kg jump on this variation (he pressed 150 kgs x 5 each set) doesn’t happen by accident.
Emry has been putting in the work and more importantly, trusting the process. Technique first, load follows.This is what consistent, patient training looks like.
Can’t wait to see what nationals prep brings💪
Over the past couple of months I have been doing professional development with 𝐋𝐞𝐢𝐠𝐡 𝐒𝐡𝐚𝐰 focused on strongman/strongwoman.
Last week we worked on the hitch.
Illegal in powerlifting.
Completely legal and strategic in strongman.
The starting height in many strongman deadlift variations is often higher than in powerlifting, meaning hip extension becomes the key movement. What I noticed with the hitch was the ability to bring back more quad involvement above the knee, resulting in greater explosivity as both the musculature at the front and back of the leg were contributing to locking out the deadlift.
It is not an excuse to avoid training hip extension if that is a weakness, it is a tool to use strategically. Worth noting too that a
no-hitch deadlift is often faster, so in a max rep event it may actually make less sense to use it.
As an equipped powerlifter who often struggles at lockout myself, I am also keen to explore what training this movement pattern might do for my own pulling strength. Could be fun. It might just have even re-ignited the fire to put a suit on and hit some heavy pulls.
In summary, get strong without hitching, but use it strategically when it makes sense.
Staying curious is part of the job. Thanks again 𝐋𝐞𝐢𝐠𝐡 𝐒𝐡𝐚𝐰
💪
Raw power is a gift. But power without control has a ceiling.
Emry Williams is one of the most naturally explosive athletes I coach. That force production and speed is genuinely impressive, but explosivity without control will only take you so far before it starts working against you.
So we slowed it down. We built the pattern.
We focused on owning every position in the squat before loading it.
This week? His squat pattern looks better than it ever has. And now we are taking that same control and applying it to his deadlift.
This is how the Generation Strength Performance Pathway works. You do not just fix one lift. You build movement quality that transfers across everything.
The ceiling just got higher.
Merinda - Professional Strength & Power Coach GenStrengthSystem
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