Elite Performance Unit

As athletes get older, the demands of their sport change.

A 10-year-old doesn’t need bigger arms or more muscle.

Once our contact sport athletes have built the movement quality and strength foundations, our focus shifts towards hypertrophy and tissue adaptation.

More muscle.
More resilient tissue.
Better prepared to absorb and produce force.
Better equipped for the demands of contact.

That’s why you’ll often see extra upper body volume at the end of sessions. Arms. Shoulders. Upper back. It’s programmed with purpose - the best athletes aren’t just stronger. They’re physically built for the game they play.

You won't get to where you want to be if you're relying on motivation.

A few years ago I arrived at the school gym on a dark, foggy winter morning, thinking about how cold it was outside, only to look out and see two of the boys already completing their speed work before the gym session started.

Another morning, I drove past one of our athletes running towards the school gym. He couldn’t get a lift, so he ran 5km to make the session.

No excuses. No one forcing them to be there. They had committed to improving and found a way to get the work done.

I don’t think it’s a coincidence that those boys are now playing professionally.

That’s discipline - and it took them further than motivation ever could.

Athletes:
Sport: Boxing

The athlete in this video is 12, but the foundations were built earlier.

Our program starts with athletes aged 10–12, teaching them how to move, jump, land, balance, and perform fundamental strength movements correctly.

It isn’t about lifting heavy or rushing development. It’s about building the skills, confidence, and movement qualities they’ll rely on as they grow and the demands of their sport increase.