“Pull out a purple tambourine after the 7th beat and do a handstand while lighting a candle.”
My favourite commercial audition was pretending I was trying to catch a giant salmon that was flying around my kitchen. Didn’t book it 😢
Or pretending I was having a quiet cuppa at a cafe, then suddenly was loaded into a cannon, shot into the sky, flew around, discovered a new planet covered in puppies, and landed back at the cafe… I did book that one! 🚀
TVC briefs can be so wild!!! And you can feel so silly trying to put into action what you think they maaay be asking of you.
Do you relate?!?! I know I do!!
But what if I told you there was a way to break down the brief amongst the chaos and randomness and still come up with a performance that hits the nail on the head, is unique, and makes you stand out and book the job?? 🔥🙏🤩
I have created a specialised Nail the Brief Break Down training so that no matter what craziness you read in the audition brief, you know exactly how to do what they’re asking WHILE bringing yourself and creative exciting choices to the role.
I’m teaching this and so much more inside The TVC Formula Bootcamp starting on Monday!
I have 2 more spots available for actors ready to get over the line and book the job. Comment “BOOTCAMP” if this is you! 😍
Hopeful Goose Creative
Acting & mindset coaching by Madeleine Wighton for passionate multi-hyphenate creatives who are ready to level up and take control of their careers.
2 more spots are available for 2 talented actors who are ready to get unstuck and learn what’s required to book your next TVC! 😍🔥💪
Comment “BOOTCAMP” if you want 2026 to be the year you level up your TVC game for good!!!
No more looking at briefs like “wtf?!” and winging every audition.
👉 It’s time to audition with certainty and to start soaring, gorgeous goose!
Let’s goooo!
The TVC Formula saves lives 🥲😍
The TVCBootcamp starts next Monday!! One week!
With payment plans cheaper than one Aperol spritz a week, let’s get to work! DM me.
Or comment “BOOTCAMP” to sign up before the final spots are taken!!
05/07/2026
The one thing to rule them all! 😅
But for reals… this one shift was a game changer for Michael Smith and seeing his progress in just three weeks was mind-blowing and so exciting! 🤯🤩
He shifted from frustrated, stuck, and playing small 👉 auditioning with TVC-required specificity and incredible creative choices that had me cackling and so proud!
How??
👉 By using The TVC Formula with intention and precision.
THAT is what makes your TVC dreams come true. 🔥
Comment “BOOTCAMP” if you also want to learn the ins and outs of the nuances of TVCs so you can book the job.
If the cost of living is making finances hard for you, send me a DM and we can sort something out 🥰
I want to be honest with you.
I don’t book the majority of the jobs I audition for.
It can hurt. I can feel like a failure. It’s a lot.
And then I get back on the horse and go again. And again. And again.
BUT when it comes to TVCs, I book the room Every. Single. Time.
Callback after callback, hold after hold, and a big increase in auditions over the years.
So when casting is looking for someone who is my age/type/look – the job is mine and here is how I do it:
I am consistently reliable. (And so are my TVC Goose Gang baddies🔥).
How?
I show casting the TVC-specific technique and psychology of advertising tools that will 100% be used on set and in the final product.
This removes the decision making efforts of the casting team so I become an easy and immediate “yes” for the role that is mine.
👉 I’m teaching you EXACTLY how to become a reliable “yes” for casting inside The TVC Formula Bootcamp. We start in 11 days!!!! Places are filling so comment “BOOTCAMP” to find out more and secure your spot today. 😍
Payment plans are available if you need – happy to chat with you in the DMs to make it accessible for where you’re at. 🙏🙏🙏
Let’s get you auditioning with the certainty and nuance that will make casting fall in love with you!! That “yes” is on its way.
Feeling overwhelmed when that TVC audition arrives in your inbox because life is life-ing and you don’t have time to put down the self tape?
And you don’t even know where to start when they ask you to be deadpan but expressive at the same time? 🤷🏻♀️
I’ve been there. And so have many of the actors I have worked with.
But I have good news for you!
You can show up to your auditions with certainty, calm, confidence, and creative joy by using the repeatable TVC Formula — the first pillar focuses on game-changing mindset work — Perspective: The Identity Power Shift.
If you want the exact steps that will allow 2026 to be the year you book multiple TVCs, comment “BOOTCAMP”.
Let’s get you booking with ease, gorgeous goose!!
30/06/2026
Did you know there’s a correct way to break a Kit Kat!?
And there’s such thing as a chocolate artist whose job is to make the chocolate look as delicious as possible?!
I learnt so much during this two day shoot!! 🤯
👉 I’m sharing the ins and outs of the audition process and how to show up on set inside The TVC Formula Bootcamp so you can eat lots of chocolate on set AND book the job repeatedly. 🍫😍
(What more do you want?!)
If you know 2026 is the year that’s different — the year of booking TVCs instead of winging it, comment “BOOTCAMP” and I’ll send you the link to make those dreams come trueeee with my repeatable formula.
It’s time to start auditioning with:
🔥 tvc-specific technique
🔥 more creative joy
🔥 sky rocketed confidence
LET’S GOOOO!!
29/06/2026
THE TVC FORMULA BOOTCAMP IS BACK, BABYYYY!!!
If you’re ready for 2026 to be the year of
🔥 multiple TVC bookings,
😍 creative empowerment, &
💸 bigmumma paycheques
Without
😥 working harder
💔 burning out
👨🎤 or dying your hair blue so you can stand out…
I made The TVC Formula Bootcamp for YOU!
👉 comment “BOOTCAMP” for the link to sign up and let’s get you soaring, gorgeous goose!!
P.S. we book out every time so get in quick!! TELL YOUR FRIENDS!
🔥🔥🔥
23/06/2026
It’s always so wild seeing my face on a bus or while scrolling here on Insta 🙃
I want you to get jump scares too from your own face on a giant billboard!!
So don’t say I didn’t warn ya!
👉👉This is your last call to get my free TVC training (worth $99) that will be a game changer for your next audition — we get nerdy and discuss the Psychology of Advertising and the Book the TVC Road Map.
Ita a gooood sneak peak into The TVC Formula that is helping my clients book the job again and again. 🔥
Now it’s your turn, gorgeous goose!!!
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