Platinum Training Academy

Motivation is fleeting. When we have slept eight hours, eaten perfectly, and had no one upset us, we’re motivated.

when we have stepped for five hours, eat poorly, and our boss has robbed us the wrong way, we’re most likely not going to be motivated.

This is why we don’t rely on Motivation at all. We just turn up and get the work done irrespective of how you feel.

This is exactly what our clients do and I couldn’t be prouder of them!

Results come from the hard work that you consistently put in. They DO NOT come from the random acts of effort that you feel like doing because you’re in a good mood.

My job on the gym floor is simple…

To push my clients to the best of their ability in every session.

We always want our clients to make progress and succeed and this is one of the many ways that we do this.

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✅ FAT LOSS
✅ BUILDING STRENGTH
✅ IMPROVING YOUR HEALTH

We’ve got you covered.

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"Deadlifts are bad for your back."

You have probably heard this a hundred times. It is not true.

What actually hurts people is doing the wrong version of an exercise, with the wrong load, before their body is ready for it. That is not the deadlift's fault. That is bad coaching.

This is why I never just hand someone a deadlift on day one. I look at where you are right now, your mobility, your experience, what your body can currently handle, and I build from there. For some people that starts as a kettlebell deadlift or a trap bar. For others it starts with just learning to hinge properly with no weight at all. As you get stronger and more confident in the position, the load and complexity go up.

Every single exercise works this way. There is always an easier version and a harder version. Nothing is fixed. The exercise is not the problem or the solution on its own, it is how it is applied to you.

So next time someone tells you an exercise "isn't good for you," ask them, good for who, loaded how, and coached by who. Most of the time the exercise was never the issue. The way it was taught was.

It’s Monday…

Some of you are annoyed because you’ve felt that you messed up over the weekend.

Some of you are ready for another week of progress and are prepped for the week ahead.

Which one are you?

Losing weight at the expense of your health is never a win.

Extreme calorie restriction, cutting out entire food groups, hours of cardio and constantly chasing a lower number on the scales might get the weight down…

But at what cost?

The goal shouldn’t just be to weigh less.

The goal should be to lose body fat while becoming healthier, stronger and more resilient in the process.

Prioritise:

• Strength training to preserve and build muscle
• Enough protein and quality whole foods
• Adequate calories to support your body
• Daily movement
• Quality sleep and recovery
• Managing stress
• Building habits you can actually maintain

Your fat-loss journey should leave you in a better state of health than when you started.

Don’t sacrifice your health to lose weight.

Improve your health, and let fat loss become one of the outcomes.

This is what real progress looks like.

Anthony has been part of our community for the last 12–18 months, and the change we’ve seen in him has been tremendous.

Yes, he’s put on muscle.

Yes, he’s gotten stronger.

Yes, his physique has changed.

But what I’m most proud of is the person behind those results.

Anthony keeps turning up.

On the days he feels motivated, he trains.

On the days he doesn’t feel motivated, he still trains.

He stays accountable, follows the process, puts in the work and understands that the results he wants aren’t built from one great week. They’re built from consistently doing the right things over months and years.

That’s the part people don’t always see.

Progress isn’t about being perfect.

It’s about building the discipline to keep showing up, especially when you don’t feel like it.

Anthony is proof of what can happen when you stop relying on motivation and start relying on your habits, your environment and the people around you to keep moving forward.

Proud of you mate.

And we’re nowhere near finished.

What’s better for muscle growth?

Compound lifts?

Isolation lifts?

Let me know in the comments section 👇🏻👇🏻👇🏻

Coaching isn’t just about the numbers.

Nutrition, training, steps. They matter. But they’re not the full picture.

A client can be hitting every metric and still be running on empty. Stressed. Not sleeping. Mentally checked out. If we’re only looking at the data, we miss that.

Good coaching means asking how someone’s actually doing. Not just what they ate or how many sets they did. How’s work. How’s sleep. How’s their head.

The best results come from people who feel supported as a whole person, not managed like a spreadsheet.

Check the numbers. But check in on the human first.

No word of a lie, I prospect wherever I go.

Some people call it ‘salesy’

I say that I believe in what I can help people achieve with their health and well-being so much that I will talk about it whenever I get the chance.

Belinda and I met at a wedding and we were both working!

I knew that my team and I would be able to help her and before you know it, she has been a part of our community for the past few months and doing a remarkable job!

Great work Belinda we’re very proud of you!