Laura Higgins

I went on a crazy quitting spree in my business. ⁠
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I quit YouTube - People thought I was crazy. But it was taking 80% of my time and yielding 5% of my results. ⁠
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I quit a VERY profitable offer - I had a waitlist and everything. But it was distracting me from my main thing. ⁠
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I quit a crap load of admin we were doing in client delivery - nothing broke, saved an easy $10k/month. ⁠
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Every time I quit something that isn’t moving the needle, my business grows. ⁠
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So this is your reminder, more is not more. ⁠
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Maximise your moneymakers. Give yourself permission to quit the rest.

I didn’t grow up dreaming of being an entrepreneur. ⁠
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Honestly, if I weren’t doing this, I probably would have pursued something in music. ⁠
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I started my agency at 23 from my bedroom while I was working part time as a barista. ⁠
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Naive, excited and making $400 a week ha. ⁠
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Very quickly I realised that building a business required MUCH more than just creative talent. ⁠
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I needed to learn how to craft offers, market myself, sell with confidence, build systems and grow a team. ⁠
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I invested every spare dollar I had into upskilling in those areas. I would put businesses courses on my credit card and trust that I’d make the money back. I pretended I was further along a few times to get into programs that I was not qualified for (lol sorrrrry)⁠
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But I had this belief that I would make it work. ⁠
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That scrappiness is the reason I’ve built the business I have today. ⁠
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I very quickly scaled my agency to 6 figures. Then started a web design studio and did the same thing again. ⁠
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Sharing this because I want you to know that running and growing a business is a skill. ⁠
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And it’s a skill you can (and must) learn. ⁠
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There are no unicorns in this space. Just brave people who back themselves.

If you’re in a content crisis right now, this is for you. ⁠
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Go where the energy is. Ditch the shoulds. And make it as weird and fun as possible.

Confessions of my burnout journey (part two)

It’s weird when your creative side hustle becomes your job. Because your hobby and your passion has become a means to pay the bills.

So when I hit burnout, I didn’t actually know how to recharge my batteries because my business was pretty much my main hobby (weird, I know)

I learned about the concept of active recovery which is what athletes do after a big game. They don’t do a massive training session. They also don’t sit on the couch eating chips.

They do intentional moment and practices that help their body recover.

I had to find my version of that.

Confessions of my burnout journey (part one)

I’ve never met a lazy person who struggled with burnout.

It’s the curse of overachievers.

And that’s a conundrum because recovering from burnout means you’ve gotta rest.

But what if you’re energised by achieving?? What then?

That was one of the trickiest parts for me to navigate.

Put together this series because every time I meet people on here IRL, they ask me about my burnout journey. It’s really important to talk about - especially in business circles.

Hope you find this helpful 🤍

You probably shouldn’t let your clients see this...⁠
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But you’re probably undercharging...by a lot. ⁠
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When you charge hourly, you get penalised for being better at your job.⁠
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But most creatives don’t really know how to charge for their expertise. So it kinda ends up being a version of time for money. ⁠
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This sucks. ⁠
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I’m showing you how to fix it in my The Profitable Pricing Workshop next week.⁠
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I’ll show you how to 2x your rate with complete confidence. I’ll give you my pricing calculator so you know EXACTLY what to charge. And I’ll even give you my scripts to have the awkward pricing conversations. ⁠
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I’m on a mission to help creatives earn more dollarydoos. So if you want that (which, I hope you do), then comment PROFIT below. ⁠
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I’ll send you the link to save your seat and start charging more instantly yay!

Working out your hourly rate on a project that blows out? Mini heart attack.⁠
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If you’ve been at this a while...⁠
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You’re not scrambling for clients. Money’s landing in your account and from the outside it looks like you’ve made it. (success!)⁠
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But you look at what’s left after tax, expenses and the extra round of revisions you threw in for free, and the number never quite matches the effort. (sadness!)⁠
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Enter: The Profitable Pricing Workshop 👋⁠
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I’m jumping on Zoom next week to show you the exact formula I use with clients to double their rates without any pushback...⁠
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Plus I’m giving you the calculator that shows you where you are undercharging, exactly what to charge and a plan to launch it within the week.⁠
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Comment PROFIT and I’ll send you the details 💜