Timelessness was the goal, fashion was the instrument, and the top-quality of service brings the spi Kilda. The vision of Prime was simple.
In 1997, Prime opened its doors for the first time on Barkly Street in St. It was to create a store where people can find classic brands that were not afraid to push the boundary of style and surpass the lifespan of a trend. Timelessness was the goal, fashion was the instrument, and the top-quality of service brings the spirit of Prime together. From the sale of its very first polo, Prime has grow
Why pick one when you could have them all
These are the new Jackman Back Nep Umps Pants
Brown and blue, an outfit perfect for Melbourne weather
Isabella styles our Fred Perry and Carhartt Collections
Topo Designs Australia come all the way from Colorado and we love their bags
Two women’s outfits we picked out from our current range.
Worn by Isabella
24/08/2026
Break free from the ordinary with the Terrex Freehiker 3 Ultra GORE-TEX Hiking Shoes. Built for adventurers who move on their own terms, they blend technical innovation with urban-inspired style for multi-day hikes and spontaneous escapes.
This is the Paiva sweatshirt from our new La Paz range ⚓️
21/08/2026
Loose-fit jeans with a mid waist and wide A-line leg. A confident silhouette built on true Nudie Jeans heritage.
Shop now.
Here are different ways to style the new .official range
19/08/2026
Discover the Karhu Super Fulcrum Silver / Dark Gull Gray, a modern sneaker inspired by KARHU’s technical running innovation. Developed around the concept of a max-cushion silhouette with specialised guidance features, the Karhu Super Fulcrum Gray combines advanced comfort with a contemporary design for everyday wear.
Get your’s today.
Max’s Top 3 Shoes: these are his picks for his favourite three shoes that we have in-store at the moment.
| Monday | 10am - 6pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 6pm |
| Saturday | 10am - 5pm |
| Sunday | 11am - 5pm |