16/06/2026
Okay so this is kind of wild to look back on 🥹
Five years of running what is now WOMENS ONLINE COACHING, and more than 40k of my own money poured into education along the way.
I started out of the gym back in 2021. Peak covid, which in hindsight was a terrible time to start a business, but I had this thing in my head where I wanted to actually earn my stripes coaching real people in real life before I ever called myself an online coach.
So that’s what I did for years. And a lot of what I made, I basically funneled straight back into learning. Advanced programming, nutrition, gut health, all the business stuff nobody warns you about. Because here’s the thing nobody tells you: your PT course teaches you almost nothing. If you actually care about getting people results, you have to go and learn it yourself. So that’s exactly what I did.
Somewhere in the middle of all that I became a qualified nutritionist too, it was important to me to get educated and qualified to give nutrition advice and meal plans. Just because you’ve done a cut, a build, a comp or had a coach it doesn’t mean you should jump to advise other people on food. It’s scary how many people are missing this part and playing with someone else’s health 🥲
Then in 2024 I made the jump fully online, and that changed everything. I’ve since worked with women in Aus, the UK, the States, even Switzerland, which I still can’t fully wrap my head around ngl 🥹
500+ women later and I still want the exact same thing I did on day one. To help as many of you as possible feel genuinely confident in the gym and finally break out of that “I’ll start again Monday” cycle for good.
If that’s where you’re at, you know where I am 🔗💌
30/03/2026
If you feel like you’re doing everything right but nothing’s changing, this is probably why:
You’re doing cardio instead of building muscle. HIIT burns calories but it doesn’t build the shape you’re after.
You’re not eating enough protein. Without it, your body has nothing to build with.
You’re training but not pushing hard enough. Going through the motions won’t force your body to change.
You’re restricting all week then blowing out on weekends. Learning to eat in a way that feels balanced is what actually makes results stick.
You’re relying on willpower instead of a system. Willpower always runs out - structure doesn’t.
Fix these and your body will actually start responding. It’s not as complicated as it sometimes seems, the plan just has to be right for you!
Link in my bio 🙂↕️
30/03/2026