Meridian Blue Cycling

Egmont UCI 1.1 was a race.

834live captured the fun times.

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Konvert Koerse-Kortrijk is next up in the Belgian summer. Another tough race with a line up of all the local hitters and big teams.

If you’re interested in women’s cycling then Follow Us. We’re going to see what it takes to get to the Tour de France avec Zwift.

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SBS says its combined coverage of the 2026 Tour de France and Tour de France Femmes reached 6.15 million Australians across broadcast and on-demand this year. The men's race pulled a Total TV Reach of 5.21 million across its 21 stages, and the Tour de France Femmes avec Zwift reached 1.51 million across its nine.

The reach figure counts anyone who watched at least a minute of coverage rather than the average audience per stage, which is a softer metric than the like-for-like French figures France Télévisions released last week. In a country of 28 million people, however, the total is substantial. SBS On Demand accounted for 28.6 per cent of Tour de France viewing and 19.7 per cent of the Tour de France Femmes viewing, a shift that continues to weight cycling's audience toward streaming.

The wider context is the growing pressure on A*O and its broadcast partners to deliver live coverage across every stage of the women's race, rather than the three broadcast in full this year. SBS's own numbers do not settle that argument on their own, but they add a data point in a market where cycling is a niche sport competing directly against dominant football codes.

Cadel Evans, Caleb Ewan and Grace Brown fronted the SBS coverage. Third-party platform views for the two races grew 450 per cent year on year, to a combined 660 million.

Meridian Blue are back this week. Running hot at the biggest race since TDFF this week it is the Egmont Cycling Race in Zottegem.

We welcome back Alyssa Polites hot off her two gold medals at the Commonwealth Games in Glasgow last month. The rest of the team have been riding bigger circles in the local Kerms chomping at the bit to get into the breaks.

We love the Egmont event that brings a super strong field from women’s pro cycling. And signals the start of the second part of the Euro-season for our team looking to make an impression.

If you’re interested in women’s cycling then Follow Us. We’re going to see what it takes to get to the Tour de France avec Zwift.

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Kit by The Pedla
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Helmets by Giro Cycling
Bikes by Cervélo Australia
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The team race locally this weekend at GP Beveren over 134km in a flat race that usually finishes in a fast sprint. The team have been fine-tuning their Belgian focus in the lead up to high-summer kermesse season.

Will see a break through ride from the team that has shown steady progression all year?

amelie
Mia Williams
Ava Maddison
Kirsty Watts
Hannah Gianatti
Georgia

If you’re interested in women’s cycling then Follow Us. We’re going to see what it takes to get to the Tour de France avec Zwift.

Sponsored by Bikebug
Kit by The Pedla
Fuelled by STYRKR™
Glasses by Ride 100% AU/NZ
Helmets by Giro Cycling
Bikes by Cervélo Australia
Run on
Driven by Bayside ŠKODA
Protected by SunMotion