Firmly50

Firmly50

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Strength & weightloss coach for over midlife. In person & hybrid online. No more yo-yo dieting, calorie counting or gaining that fat weight again! In the park.

Trade body fat for lean muscle, change your relationship with exercise and food by building LASTING habits. If you haven't yet committed to enjoying your later years in a strong and fully functioning body, it is not too late to make it now. But it is urgent. Come and train with me. I will teach you how to do it. You can do it in the gym. You can do it at home. Even on an airplane. Visit my website or contact me for a FREE CONSULTATION, or leave your comments or questions on this page.

29/08/2026

Your body has one primary job: keep you alive.

If you've spent years under-eating, crash dieting, or bouncing between restriction and bingeing, your metabolism adapts accordingly.

That adaptation isn't a flaw.

It's survival.

Before you slash calories again, take seven minutes to understand why your body may be responding exactly as it was designed to.

Read more: https://firmly50.com.au/you-dont-have-to-eat-all-that-much-to-get-fat-often-its-because-youre-starving/

Firmly50 with Shira, your strength and fat loss coach, with a no-nonsense approach to lasting changes and bidding farewell to fat and baggage.

Explore the blog, where I break down the science behind weight training, metabolism, and midlife body changes https://firmly50.com.au/blog/

If you’re ready to train smarter and make changes that actually last, you’re welcome to reach out https://www.firmly50.com.au

Looking for a structured, customised strength and nutrition program with direct support from me? Learn more about my online coaching here:

https://firmly50.com.au/online-coaching/

Follow Firmly50 page

https://www.facebook.com/Firmly50

28/08/2026

A slouch doesn't mean you're broken. A bad back doesn't mean you're done.

Postural imbalances are correctable. Joint pain is often manageable and can be dramatically improved with the right training stimulus. Progress isn't always linear, but the trajectory matters.

No quick fixes. Just the science on what actually works.

Read more: https://firmly50.com.au/the-role-of-resistance-training-in-postural-correction-and-injury-rehabilitation/

Firmly50 with Shira, your strength and fat loss coach, with a no-nonsense approach to lasting changes and bidding farewell to fat and baggage.

Explore the blog, where I break down the science behind weight training, metabolism, and midlife body changes https://firmly50.com.au/blog/

If you’re ready to train smarter and make changes that actually last, you’re welcome to reach out https://www.firmly50.com.au

Looking for a structured, customised strength and nutrition program with direct support from me? Learn more about my online coaching here:

https://firmly50.com.au/online-coaching/

Follow Firmly50 page

https://www.facebook.com/Firmly50

27/08/2026

Chronic back pain. Shoulder injuries. Osteoarthritis. Disk bulges.

Clinical Reports support strength resistance training as an effective intervention for all of the above, not just as a complement to treatment, but often as the treatment.

The mechanism is straightforward: stronger muscles reduce skeletal load, stabilise joints, and restore alignment.

Read more: https://firmly50.com.au/the-role-of-resistance-training-in-postural-correction-and-injury-rehabilitation/

Firmly50 with Shira, your strength and fat loss coach, with a no-nonsense approach to lasting changes and bidding farewell to fat and baggage.

Explore the blog, where I break down the science behind weight training, metabolism, and midlife body changes https://firmly50.com.au/blog/

If you’re ready to train smarter and make changes that actually last, you’re welcome to reach out https://www.firmly50.com.au

Looking for a structured, customised strength and nutrition program with direct support from me? Learn more about my online coaching here:

https://firmly50.com.au/online-coaching/

Follow Firmly50 page

https://www.facebook.com/Firmly50

26/08/2026

Lasting change starts at the system level, not the surface level.

Whether it's your health, mindset, or daily schedule, audit your inputs, and watch your results transform naturally.

What's one input in your life you'd like to fix first? Drop it in the comments!

Firmly50 with Shira, your strength and fat loss coach, with a no-nonsense approach to lasting changes and bidding farewell to fat and baggage.

Explore the blog, where I break down the science behind weight training, metabolism, and midlife body changes https://firmly50.com.au/blog/

If you’re ready to train smarter and make changes that actually last, you’re welcome to reach out https://www.firmly50.com.au

Looking for a structured, customised strength and nutrition program with direct support from me? Learn more about my online coaching here:

https://firmly50.com.au/online-coaching/

Follow Firmly50 page

https://www.facebook.com/Firmly50

25/08/2026

Not all personal trainers are the same and if you have a joint problem, that distinction matters.

A strength coach with a specialisation in injury recovery understands biomechanics, can modify exercises around your limitations, and won't just get you "fixed", they'll get you strong.

New post breaks down exactly what to look for when choosing a trainer for postural issues or injury rehab.

Read more: https://firmly50.com.au/the-role-of-resistance-training-in-postural-correction-and-injury-rehabilitation/

Firmly50 with Shira, your strength and fat loss coach, with a no-nonsense approach to lasting changes and bidding farewell to fat and baggage.

Explore the blog, where I break down the science behind weight training, metabolism, and midlife body changes https://firmly50.com.au/blog/

If you’re ready to train smarter and make changes that actually last, you’re welcome to reach out https://www.firmly50.com.au

Looking for a structured, customised strength and nutrition program with direct support from me? Learn more about my online coaching here:

https://firmly50.com.au/online-coaching/

Follow Firmly50 page

https://www.facebook.com/Firmly50

24/08/2026

Conventional wisdom says rest when you're injured.

The evidence says otherwise.

Resistance training, when properly designed, accelerates injury recovery, strengthens surrounding tissues, and reduces the likelihood of future damage.

Passive recovery alone doesn't rebuild what's been lost.

Read more: https://firmly50.com.au/the-role-of-resistance-training-in-postural-correction-and-injury-rehabilitation/

Firmly50 with Shira, your strength and fat loss coach, with a no-nonsense approach to lasting changes and bidding farewell to fat and baggage.

Explore the blog, where I break down the science behind weight training, metabolism, and midlife body changes https://firmly50.com.au/blog/

If you’re ready to train smarter and make changes that actually last, you’re welcome to reach out https://www.firmly50.com.au

Looking for a structured, customised strength and nutrition program with direct support from me? Learn more about my online coaching here:

https://firmly50.com.au/online-coaching/

Follow Firmly50 page

https://www.facebook.com/Firmly50

23/08/2026

Your posture didn't collapse overnight, and it won't fix itself overnight either.

But here's what the research actually shows: targeted strength resistance training corrects postural imbalances, reduces chronic joint pain, and cuts re-injury risk. Not stretching. Not rest. Strength.

Rounded shoulders, forward head posture, and anterior pelvic tilt each have a specific muscular fix. The article breaks it all down.

Read more: https://firmly50.com.au/the-role-of-resistance-training-in-postural-correction-and-injury-rehabilitation/

Firmly50 with Shira, your strength and fat loss coach, with a no-nonsense approach to lasting changes and bidding farewell to fat and baggage.

Explore the blog, where I break down the science behind weight training, metabolism, and midlife body changes https://firmly50.com.au/blog/

If you’re ready to train smarter and make changes that actually last, you’re welcome to reach out https://www.firmly50.com.au

Looking for a structured, customised strength and nutrition program with direct support from me? Learn more about my online coaching here:

https://firmly50.com.au/online-coaching/

Follow Firmly50 page

https://www.facebook.com/Firmly50

22/08/2026

The hardest part isn't the journey, it's taking that very first step.

So many people over 50 wait for the "perfect moment" to start, but the perfect moment is right now, exactly where you are.

What's one small step you can take TODAY toward a stronger, healthier you? Tell us below!

Firmly50 with Shira, your strength and fat loss coach, with a no-nonsense approach to lasting changes and bidding farewell to fat and baggage.

Explore the blog, where I break down the science behind weight training, metabolism, and midlife body changes https://firmly50.com.au/blog/

If you’re ready to train smarter and make changes that actually last, you’re welcome to reach out https://www.firmly50.com.au

Looking for a structured, customised strength and nutrition program with direct support from me? Learn more about my online coaching here:

https://firmly50.com.au/online-coaching/

Follow Firmly50 page

https://www.facebook.com/Firmly50

21/08/2026

If the weights section has always felt like it wasn't for you, this is worth a read.

Gymtimidation is real, it's common, and it's one of the biggest barriers between people and the training that would actually change their results.

You can understand what's actually happening psychologically, why strength training works differently to cardio, and the single most effective way to get past the fear.

No fluff. No "just believe in yourself." Practical and direct.

Read more: https://firmly50.com.au/gymtimidation-make-the-weight-lifting-floor-feel-like-home/

Firmly50 with Shira, your strength and fat loss coach, with a no-nonsense approach to lasting changes and bidding farewell to fat and baggage.

Explore the blog, where I break down the science behind weight training, metabolism, and midlife body changes https://firmly50.com.au/blog/

If you’re ready to train smarter and make changes that actually last, you’re welcome to reach out https://www.firmly50.com.au

Looking for a structured, customised strength and nutrition program with direct support from me? Learn more about my online coaching here:

https://firmly50.com.au/online-coaching/

Follow Firmly50 page

https://www.facebook.com/Firmly50

20/08/2026

The mental case for lifting weights is just as strong as the physical one.

Research consistently links resistance training to meaningful reductions in tension, anger, and low mood. It brings down cortisol, the stress hormone responsible for that baseline anxiety most of us carry around.

It also improves sleep. Better than cardio does, in fact, because the deep muscle recovery post-workout creates the kind of fatigue that actually translates to rest.

More energy. Clearer thinking. Better sleep. Lighter mood.

The gym isn't just for your body.

Read more: firmly50.com.au/17-reasons-why-women-over-40-must-lift-weights

Firmly50 with Shira, your strength and fat loss coach, with a no-nonsense approach to lasting changes and bidding farewell to fat and baggage.

Explore the blog, where I break down the science behind weight training, metabolism, and midlife body changes https://firmly50.com.au/blog/

If you’re ready to train smarter and make changes that actually last, you’re welcome to reach out https://www.firmly50.com.au

Looking for a structured, customised strength and nutrition program with direct support from me? Learn more about my online coaching here:

https://firmly50.com.au/online-coaching/

Follow Firmly50 page

https://www.facebook.com/Firmly50

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Location

Category

Telephone

Address


Caulfiled
Melbourne, VIC
3162

Opening Hours

Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 8pm
Friday 10am - 8pm
Saturday 10am - 3pm