18/08/2026
🎉 WE HAVE OUR BOOK WINNERS! 🎉
A huge thank you to everyone who registered for our Conversations That Convert masterclass and dropped an “I’m in” in the comments on Sam's LIVE last week 🙌
As promised, Sam has a few signed copies of Show Up Anyway to give away, and we’ve randomly selected our winners…
🥁 Congratulations to:
📚 Amy Serrurier
📚 Debbie Reese Planes
📚 Lorna Taylor
You’ve each won a signed copy of Show Up Anyway! 🎉
👉 Winners, please get in touch with us to claim your prize.
And if you haven’t registered for the masterclass yet, make sure you do! Our FINAL live-only session is tomorrow ⏰ We've been hearing things from those who come along like:
🗨️ “This was amazing, and I am so thankful!!” - Jessica C
🗨️ “Great value! Thank you for your tips and stories” - Jennifer S
🗨️ “OMG...something is different today about your information. Wow!” - Theresa L
🗨️ “Thank you for all the nuggets I found” - Gerilyn R
We’re going to be breaking down the simple formula for meaningful conversations that lead to customers, sales and team — without feeling icky, pushy or salesy.
We can’t wait to see you there! 🙌
17/08/2026
💡 Stuck on what to post this week?
Like last week, here are a few easy ideas you can use or adapt to get something out there 👇
Mon August 17 – Baby Boomers Recognition Day
→ Nostalgia, generational differences, “you know you’re getting older when…” posts, or ask your audience what generation they are
Wed August 19 – World Photography Day
→ Ask people to share the last photo on their phone, a favourite photo, a memory, or a behind-the-scenes image
Fri August 21 – Men’s Grooming Day
→ Wellness, confidence, routines, products, men in your life, or simple self-care habits
Sat August 22 – World Plant Milk Day
→ Food swaps, health, dietary choices, wellness, favourite drinks, or “what works for me” style post
Keep it light; one post is more than enough.
💬 Comment 'AUGUST', and we’ll send you a few extra ideas you can use across the month 👇
✨ P.S. Auxano members: your BONUS prompts + August ideas are already in your members group, ready to go 🙌
14/08/2026
“Maybe I’m bothering them.”
How many times have you thought that after someone hasn’t replied? 🫣
💭 Maybe they’ve changed their mind.
Maybe I was too pushy.
Maybe they’re not interested.
Maybe I should just leave them alone... 💭
I’ve done it too.
A few years ago, Greg and I had been building a great relationship with the CEO of a company we really wanted to work with.
She’d even told me to reach out next time I was in town... So I did.
Nothing.
I followed up again.
Still nothing.
And despite teaching relationship marketing for years, that little voice started, “Sam, stop bothering her.”
Eventually, I decided to trust the relationship rather than the story I’d created in my head and reached out one more time..
She replied.
We caught up.
And within minutes, she turned to someone on her team and said:
“Sam and Greg are speaking at our convention. Make it happen.”
That follow-up led to us speaking in front of thousands of people. But here’s the part I’ll never forget...
Months later, she told me:
“Sam, I never saw most of your messages.”
🤯
Her inbox was overflowing. She was busy. She’d see things, think “I’ll reply later”, and then life happened. As it does to us all.
Meanwhile, I’d created an entire story about what her silence meant. And we do this ALL. THE. TIME.
We don’t know what other people are thinking.
Maybe they're busy.
Maybe they forgot.
Maybe they meant to reply.
Maybe they never saw your message.
Maybe they're simply not ready yet.
WE DON'T KNOW.
And when we don't know, we need to be really careful not to let our imagination make decisions that our relationships haven't 💙🩵
This is exactly the kind of thing we're unpacking next week in our FREE live-only masterclass, Why Your Conversations Aren't Turning Into Customers.
If you've ever worried you're being a bother, wondered whether you should follow up again or watched a promising conversation quietly disappear, we'd love you to join us.
👇 Comment CONVERSATION below, and we'll send you the link.