Strida Bikes Australia

Sanders's master's degree 1983 to 1985 at Imperial College London, and Royal College of Art. The course, IDE, (Industrial Design Engineering, now called Innovation Design Engineering[6]) was a joint course by both institutions for engineering graduates to specialise in combining creative engineering with creative industrial design. The project is recorded in detail in the master's degree thesis.[7] The aim of the project was to simplify bicycles and especially folding bicycles. It was inspired by the Maclaren baby buggy which folds into a thin form, with its wheels together at the end, so that can be rolled instead of being carried. In 1985, Industrial Property Rights Ltd, (run by James Marshall, former manager of golfer Greg Norman) licensed the design.[8] The name 'Strida' was suggested by the 8 year old son of one of the company directors; this was adopted as it was preferred to the suggestion 'Blake' by a PR consultancy. Production of the Strida 1 started in 1986, originally in Springburn, Glasgow. The Strida was launched in Harrods, London in 1987.[9] Approximately 3,000 Strida 1s were made in Glasgow - these can be recognised by a welded steel rack, later replaced by a nylon injection moulded rack, which latter remains in production. In 1988, production moved to Long Eaton in Nottingham (near the Raleigh Bicycle Company factory, which by then was in decline). Sturmey-Archer developed a 2-speed, front-mounted gear which was prototyped and tested but never made in production. The Strida won all three UK Cyclex Bicycle Innovation Awards in 1988[10] (Best New Product, Most Innovative, Best British Design). Approximately 17,000 Strida 1s were made in Nottingham.[11] Most were sold in Japan and UK, with smaller quantities in USA, Australia and Germany. In 1991, production moved to Casa Hipolito, a Portuguese Manufacturer. At this time Strida Ltd. was developing a baby buggy as a second product. By 1992, 25,000 Strida 1s had been produced. In 1993, the British Technology Group BTG, a company that licenses and commercializes medical innovations and other UK technology, controlled the rights to Strida until 1995. In 1997, Roland Plastics, a UK firm, purchased the rights to produce Strida and moved production back to Wickham market in the UK. It released the Strida 2 a year later. In 2000, the Strida won I.D. Magazine’s Annual Design Award, Sail Magazine’s Pittman Award for Innovation and Safety, and the British Design Council Millennium product Award. Steedman Bass, of Boston USA, purchased the rights to produce the Strida. With Mark Sanders, Bass began development of the Strida 3 as described by The Open University course 'Design and designing' (T211).[12]

In 2002, in order to meet increased demand, Bass moved production to Taiwanese manufacturer Ming Cycle. Strida 3 was launched, with an inaugural shipment of 2000 units to Italy. Ming began to establish distributorships in Korea, Japan, Netherlands, France and the U.S.A. Development of the Strida 5 started. In May 2003, The Daily Mail newspaper ran an article that pictured Viscount Linley riding a Strida 3. In March 2006, Ming Cycle took over ownership of Strida rights. In November 2006, a Strida 3 was featured on the UK television programme The Gadget Show,[13] alongside the Sinclair A-Bike. In 2007 the Strida 5 won a design award at the Taipei International Bike Show. A 2-speed gear option was added in 2009, based on the cableless, Schlumpf front crank operated epicyclic gearbox.[14]

The Strida 5 includes an upgrade kit of the Strida 3, and adds disc brakes, eccentric belt tensioner, metal spoked wheels and high pressure tyres.