Strida

-Royce in Bedford, UK.

1980

Sanders graduates from Imperial College, London, earning a degree in Mechanical Engineering.

1981

Sanders accepts a position with the Mars Corporation, working as a design engineer in the Vending Systems division.He holds this position through 1983.

1983

Sanders “sees the light”. He realizes that products need not only sound engineering but also aesthetics and humanity. He enrolls in the Industrial Design Engineering program (IDE) run jointly by Imperial College and the Royal College of Art in London.

1984

Sanders designs a folding bicycle as part of his graduate studies.

1985

Sanders finishes work on his folding bicycle. He completes his postgraduate degree and receives RCA’s Giorgetto Giugiaro Award in the Concept Bike category. A STRiDA prototype appears on the BBC’s Tomorrow’s World.

1985

An article written in The Sunday Times leads to a meeting with entrepreneur and former Greg Norman manager James Marshall. Production design and tooling begins.

1986

A Glasgow manufacturer is chosen to produce the bicycle. The director’s 9-year-old son dreams up the name STRiDA, a better name than those submitted by professionals!

1987

STRiDA begin to roll off the production line. Its launch party is held at Harrods in London.

1988

STRiDA wins all three UK Cyclex Bicycle Innovation Awards (Best New Product, Most Innovative, Best British Design). Production moves to Nottingham (the original home of Raleigh).

1990

Production moves to Portugal.

1992

25,000 STRiDA Version 1’s have been sold to date.

1993

The British Technology Group (BTG), a company that licenses and commercializes medical innovations and other UK technology, controls the rights to STRiDA, through 1995.

1997

Roland Plastics, a UK firm, purchases the rights to produce STRiDA Version 2 and moves production back to the UK. Magazine’s Annual Design Award, Sail Magazine’s Pittman Award for Innovation and Safety, and the British Design Council’s Millennium Product Award. Steedman Bass, of Boston USA, purchases the rights to produce the STRiDA. With Bill Bennet , Eric Thomas, and Mark Sanders, Bass begins development of STRiDA Version 3.

2002

In order to meet increased demand, Bass moves production to Taiwanese manufacturer Ming Cycle. Version 3 is launched, with an inaugural shipment of 2000 units to Italy. Ming Cycle begins to establish distributorships in Korea, Japan, Netherlands, France and the U.S. Ming Cycle starts development on STRiDA Version 5.

2006

STRiDA Version 3.2 is the recipient of Fiestrai Award of INNOVATIE.

2007

STRiDA Version 5 is launched. It is the recipient of the TBEA Award. Ming Cycle bought the STRiDA brand & now 100% own the IP rights. For more information please check out www.mingcycle.com.tw

2008

STRiDA SD (2 speed system) is launched. STRiDA is not only a single speed folding bike, but 2 speed.

2009

STRiDA LT and STRIDA SX are launched.

2010

Quick release (Q/R) system is launched. People can adjust the height of seat easily.

2012

STRiDA EVO new 3 speeds system is in production to provide the rider easily ride on different road conditions.

2013

STRiDA EVO - 3 speeds will be launched.

2014

The carbon version was in R&D phase.

2015

The carbon version won award of Taiwan Excellence and is planned to be launched soon.